agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Here’s the stuff that actually matters when building a successful social media content strategy. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. 3. Stagnant page content.

Conversation 276

Conversation Facebook Guidelines B2B 276

Buffer Social

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot.

Brands 76

Brands How To Instagram Consultant 76

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Brands have to be alert to a myriad of new trends popping up every day.

Strategy 86

Strategy Brands UGC Apparel 86

Waxing UnLyrical

APRIL 9, 2020

While I didn’t intend for it to be an inadvertent lesson in “how to do a virtual event,” a Facebook Live Q&A I hosted a couple of weeks ago was, apparently, just that. I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse.

Eventful 334

Eventful How To Energy Training 334

agora pulse

JANUARY 27, 2021

BONUS MATERIAL: Free “Facebook 101” ebook. You can set up a Facebook Business Page and content in less than an hour. Find out how to create a Facebook Page and optimize your account. billion daily active users, Facebook is the world’s biggest social media platform—and a great place to promote your business.

Facebook 91

Facebook How To URL Template 91

Hootsuite

AUGUST 15, 2022

But what about Facebook Reels? Facebook’s version of short-form video showed up a little after the other apps, but don’t sleep on these Reels. Facebook Reels are a useful tool in every content creator’s marketing strategy. Especially because you can repurpose content you’ve already created.

Facebook 98

Facebook How To HootSuite Instagram 98

Likeable

MARCH 10, 2020

Twitch boasts 26M daily hours watched on the platform, and users average ~3 hours of content per day. Wherever this many captive eyeballs are gathered, brands are likely not to be too far behind, vying for the opportunity to get between users and their content. The brand is playing all the angles. Nike & Adidas.

Brands 79

Brands Hosting Microsoft Fashion 79

agora pulse

SEPTEMBER 24, 2020

Are you getting the most out of your Facebook Ads? Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? Setting up a Facebook ad is super-easy in theory. Table of Contents. Table of Contents. Test and track Facebook Ads data. Leverage retargeting.

Conversation 127

Conversation Tips Facebook Advertising 127

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Guest Post by Simon Erskine Locke. But it has its limitations.

Brands 185

Brands Banking Consultant Creative Commons 185

Ignite Social Media

JULY 18, 2022

Brands aren’t on social media to keep up with old friends. A common mistake many brands make is thinking that the total amount of engagements is the clearest indicator of social success, and them working towards increasing those numbers. Let’s talk about more about that here. Why You Should Care About Engagement Quality .

Engagement 183

Engagement UGC How To Metrics 183

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. The best way to attract your ideal customer which will create energy, mutual joy and value is letting your true colors shine. Be authentically you.

Brands 105

Brands Authentication Template Templates 105

yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. Get more creative with your content.

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Feed Feedly News Facebook 145

Keyhole.co

DECEMBER 26, 2023

Most cola and energy drink companies began with a product-forward attitude. Today, Red Bull is the most popular energy drink worldwide and enjoys a 39.5% This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. million Facebook: 49 million YouTube: 13.6 market share.

Social Media 52

Social Media Strategy Sports Meme 52

Ignite Social Media

JUNE 26, 2018

Facebook recently implemented an authorization process for page admins and advertisers in the U.S. While this process appears to only affect a fraction of ad accounts, many advertisers have seen their non-political ads be tagged as containing political content. with ads that contain political content. who run political ads.

Facebook 103

Facebook Committee Energy Advertising 103

Ignite Social Media

JUNE 26, 2017

Looking through your social feed (pick any) we all pause when we get to our favorite brand. What is it about them that makes the brand stand out among the others? Below you’ll find some of the brands that we here at Ignite Social Media feel shine bright. It’s that connection that draws me to the brand. Death Wish Coffee.

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Class Social Media Brands UGC 108

Twist Image

JANUARY 22, 2018

Cryptocurrency mining consume a lot of energy, because it uses computers to solve complex math puzzles to validate transactions in the cryptocurrency, which are written to the blockchain, or digital ledger (complex, like I said). Now, Facebook is about to launch a ranking tool to decide which news outlets are trustworthy. automation.

Energy 51

Energy Microsoft News Survey 51

Convince & Convert

DECEMBER 3, 2014

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. Their brands have a presence, but the content is lacking. It lacks energy. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. The companies follow the routine.

Engagement 167

Engagement Social Media Brands How To 167

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Should you focus on photos? What about forums?

Types 145

Types Social Media Microblogging Overview 145

Jon Loomer

NOVEMBER 4, 2018

During the past year, I experimented with a Facebook Messenger bot. This isn’t meant to be an indictment on Facebook Messenger bots. You will have no problem finding examples of success stories of brands using them in productive and even profitable ways. Have a question about Facebook ads? Ask a question.

Facebook 167

Facebook Software Comparison Cost 167

ProBlogger

APRIL 2, 2018

Social Media Trends – Where Should You Focus Your Energy. In today’s episode I want to discuss where you should focus your energy as a blogger. Facebook advertising? Save some time and effort for new ways to build your audience, brand, and engagement. Join our Facebook group. Should you focus on: live video?

Energy 47

Energy Trends Social Media Blogger 47

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Make your content accessible. lucyedwardsblind.

Trends 145

Trends Influencer Strategy Hashtag 145

agora pulse

DECEMBER 23, 2020

From Facebook and Instagram to TikTok and YouTube, this entry-level book has tips for succeeding on every major channel. Need to learn the basics of social media strategy , content creation, and social ads? Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less | Andrea Vahl.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

MARCH 30, 2020

Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. What’s the goal of content marketing, anyway?

Content 140

Content Case Study Sample Samples 140

Sprout Social

FEBRUARY 6, 2023

But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in. Here are some of the common features of social media that brands leverage to engage with their audience.

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Features Social Media Curation Geotagging 100

Convince & Convert

MAY 17, 2016

Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. Their Future of Social Marketing study surveyed 500+ social media professionals ranging from big brands (like those I interview on my Social Pros podcast ) to smaller, scrappy organizations from across the USA.

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Research Social Media Facebook Instagram 112

agora pulse

DECEMBER 9, 2020

Bonus Materials: FREE Social Media Content Calendar. Here’s a look at why that is and how to find the best time to post your social content. The right time to publish depends on several factors, including: Your brand’s industry. Best Times to Post on Facebook. Let’s Talk Content Creation and Content Curation.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Later

MAY 6, 2020

Brands on TikTok are quickly finding their groove on the most talked about, most downloaded, and most addictive social media app. As one of the most downloaded apps in over 40 countries, TikTok’s popularity is growing by the second, with brands looking to tap into new audiences around the world. Why Your Brand Needs TikTok.

Brands 70

Brands Trends Fashion Video 70

agora pulse

DECEMBER 4, 2019

You’ve heard about Facebook Creator Studio and now wonder why you should pay for a third-party social media management tool. If you manage a number of Facebook pages, and they play a big part in your social media strategy, you’ve heard of Facebook Creator Studio. What Is Facebook Creator Studio and What Can It Do?

Facebook 82

Facebook Social Media Management Library Metrics 82

Oktopost

MAY 30, 2023

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. The solution? The solution?

Publishing 84

Publishing Social Media Film B2B 84

agora pulse

DECEMBER 10, 2019

Scheduling social media content offers tons of benefits—except when it doesn’t. Scheduling social media content helps improve your work productivity, but automating your publishing workflow needs to be done thoughtfully. Rather than scheduling posts one at a time, bulk publish social content instead. scheduled in minutes.

Social Media 95

Social Media Content Metrics Publishing 95

agora pulse

DECEMBER 11, 2020

With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. As a social media marketer, you already know Facebook, Instagram, Twitter, and LinkedIn like the back of your hand. Email lets your brand send targeted promotions without having to pay for ads.

Campaign 150

Campaign Social Media UGC Marketing 150

Buffer Social

DECEMBER 9, 2021

Corporations like Apple, Nike, and Starbucks are known for their solid, instantly recognizable brands that are woven through everything they do. While the same can be said for many smaller businesses, building a brand from the ground up can feel daunting for entrepreneurs, especially if you’ve never done it before.

Company 84

Company Brands Apple Small Business 84

Buffer Social

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Twist Image

JANUARY 2, 2014

We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most brands face when it comes to content marketing and social media is that they struggle to find a true sense of human-ness in the content that they are creating. We need Twitter and we need Facebook.

Content 104

Content Airlines Advertising Issues 104

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. He needs help solving the brand challenge – er crime. Robin – Youthful, exuberant, he adds energy and imagination to Batman’s somewhat dry, verbal approach. What can other comic franchises teach us about content marketing?

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Content Committee Marketing Consultant 100