Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? What is the benefit of marketing on Facebook Messenger?

Strategy 118

Strategy Facebook Marketing FAQ 118

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. Even though every B2B brand is unique, social selling can be a powerful tool for virtually any kind of business. How to Do Social Selling on Facebook. Interacting with prospects through LinkedIn content.

B2B 171

B2B Brands LinkedIn Groups 171

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. These five tactics stand to help turn Facebook into a high-converting channel.

UGC 72

UGC Facebook Library Transportation 72

Mindjumpers

MAY 16, 2013

Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Competitions: Challenge your users to generate content.

Brands 260

Brands Instagram Social Networking Hashtag 260

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. While the number of fake accounts on Facebook has been slowly falling over the last couple of years, the problem on TikTok has started to spike. Impostors on social media present a real challenge for all major brands.

Social Media 88

Social Media Brands Tips HootSuite 88

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Unmetric

SEPTEMBER 12, 2018

We just launched one of our most demanded features – Content Tagging! Unmetric users will now be able to internally tag various pieces of content across Facebook, Twitter, and Instagram. You can create two types of Tags: Manual Tags – this lets you tag content as and when you come across it.

Strategy 66

Strategy Content Brands Comparison 66

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

MARCH 8, 2023

But first: Why you should get others involved in social video Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Lean on your team for content creation. Ring lights, camera (or, phone), action. Finally, it’s limiting.

Video 93

Video Film Content How To 93

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 84

Analytics Conversation Brands Sentiment 84

Ignite Social Media

AUGUST 9, 2022

Sprout Social is a social media management resource tool that supports integration with social platforms to allow licensed users to leverage a variety of app and web tools from scheduling content and managing inboxes to reporting and analytics. Sprout Queue – Lets users keep a list of content that is scheduled to go live in the future.

Review 155

Review Social Media Management Price Collaboration 155

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

Ignite Social Media

OCTOBER 6, 2022

Their website showcases they’ve worked with brands like VISA, Microsoft, GM, HP, Samsung, and more, which can help strengthen confidence for more prominent brands who need a tool to achieve their goals. . Their tool breaks down into these main areas of concentration to help brands: . saved $50K in less than a year with Khoros.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Unmetric

JUNE 18, 2019

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. Marketers hustle to push out engaging content every day to skyrocket their engagement levels. Now, how cool is that? G2Crowd Rating: 4.2. Sociograph.

Analytics 119

Analytics Tools Facebook Overview 119

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Bonus: Get the Facebook advertising cheat sheet for 2022. How does Facebook ad pricing work? this year, I’d have $432.

Cost 94

Cost CPC Facebook HootSuite 94

Unmetric

MAY 30, 2019

Studies have recently pointed out that tweets with images get 150% more retweets than those without and Facebook image posts see 2.3X With images being the main conversation driver on social, there are quite a few questions that keep marketers up at night including the following: What makes visual content memorable and shareable?

Brands 95

Brands Analysis Analytics Campaign 95

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. What type of content should we focus on?

Social Media 140

Social Media HootSuite How To URL 140

Social Media Strategies Summit

JANUARY 12, 2023

Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. We’re going to launch it this semester, but it deals with account management, brand guidelines, best practices, tips, and tricks.”.

Collaboration 226

Collaboration How To Education Team 226

Hootsuite

NOVEMBER 28, 2019

Facebook Live launched in 2016 and since then more than 3.5 Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Simple: Facebook Live is a fantastic way to increase social media engagement. Table of contents.

Video 145

Video Facebook Notification API 145

Unmetric

JUNE 29, 2018

Facebook just announced that the social network will now be bringing about a new level of ad transparency and clarity. In light of political ads and invasive ad targeting, this is a big move to give the audience more information about the content that they see. What it Means for Brands. What it Means for Brands.

Facebook 62

Facebook Advertising Analytics Industry 62

Ignite Social Media

OCTOBER 6, 2022

Their website showcases they’ve worked with brands like VISA, Microsoft, GM, HP, Samsung, and more, which can help strengthen confidence for more prominent brands who need a tool to achieve their goals. . Their tool breaks down into these main areas of concentration to help brands: . saved $50K in less than a year with Khoros.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Hootsuite

MARCH 2, 2023

Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. Most brands will automate DMs by using a chatbot. When you buy software from chatbot brands like Heyday , you can rest assured you’ll be taken care of.

Social Media 131

Social Media How To Discount FAQ 131

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Lemons – Demo – Brye. lucyedwardsblind.

Trends 145

Trends Influencer Strategy Hashtag 145

Pixlee

MARCH 25, 2019

Facebook and Instagram ads can be a huge driver of traffic and sales for your ecommerce site. Combatting consumer skepticism towards marketing and advertising could be as simple as showcasing how your brand and your products reflect consumers’ values through relatable and authentic content. Request a demo today.

Conversation 72

Conversation Features Facebook Authentication 72

Sprout Social

OCTOBER 1, 2020

Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. For many brands, organic reach is declining. If you’re still on the fence about social media advertising, we get it. Social ads require thorough planning.

Advertising 145

Advertising Campaign Social Media How To 145

Ignite Social Media

AUGUST 9, 2022

Sprout Social is a social media management resource tool that supports integration with social platforms to allow licensed users to leverage a variety of app and web tools from scheduling content and managing inboxes to reporting and analytics. Sprout Queue – Lets users keep a list of content that is scheduled to go live in the future.

Review 78

Review Social Media Management Price Collaboration 78

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? The Most Engaging Types of Video Content You Need to Create. 82% prefer live video from a brand as opposed to social posts. Allows her to interact one-on-one with her Facebook fans. Live Video.

Types 119

Types Video Content Case Study 119

Ignite Social Media

NOVEMBER 20, 2019

If you haven’t tested Instagram Stories for your brand yet, you are missing a big opportunity! They remain one of the best formats for earning organic reach of your content, and one of the highest performers in terms of audience engagement. Going Private.

Social Networking 110

Social Networking Features UGC Instagram 110

Firebelly

FEBRUARY 17, 2011

Use relevant content. If your content is relevant to my life, I’ll participate regardless of whether I agree or not. Without relevance, it’s just content for the sake of content. If your community is 70% 25-44, then the bulk of your conversation starters should be geared towards this demo.

Conversation 207

Conversation Tips Facebook Guidelines 207

Sprout Social

MARCH 16, 2022

People share video with friends twice as much as any other content. You want your time and effort to go toward content that is effective for your channels and your brand. You want your time and effort to go toward content that is effective for your channels and your brand. Facebook video metrics to watch.

Engagement 124

Engagement Report Video Metrics 124

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Owned data measures the performance of content you publish across your brand’s social profiles. How to measure owned data.

Data 124

Data Metrics Sentiment Analytics 124

Pixlee

FEBRUARY 21, 2018

That was the message that IAB CEO Randall Rothenberg delivered about direct brands in his recent address introducing the “IAB 250 Powered by Dun & Bradstreet” report. In a previous blog post, we aligned Rothenberg’s message with that of our Top 25 Digitally Native Vertical Brands report of 2017. Madison Reed. American Giant.

Brands 41

Brands Content Apparel Curation 41

Keyhole.co

OCTOBER 20, 2022

However, that doesn’t necessarily mean their content is better. Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has. Table of Content What is Engagement Rate? Social media accounts with larger followings are going to see more interactions on their posts.

Engagement 105

Engagement Metrics ROI Comparison 105

Hootsuite

NOVEMBER 5, 2021

Integrated Paid and Organic: We continue to work towards creating a seamless experience for managing paid campaigns and organic content together in Hootsuite. Next, we aim to increase brand love and provide additional context to our users on how to best utilize our platform’s features. Schedule amazing content, faster.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Unmetric

NOVEMBER 5, 2019

As always, brands went all out on social last month too. While it was Halloween month with many themed posts being published, brands also made sure to post a variety of engaging content. SIGN UP FOR A DEMO. We love it when brands bring the funnies to social media. Coffee to die for.

Curation 90

Curation Collaboration Publishing Engagement 90

Hootsuite

APRIL 12, 2021

A social media employee engagement strategy is a plan that outlines how your employees can amplify your brand’s visibility on social media. It should include tactics that encourage your employees to share branded content to their social media profiles as well as tools that help you distribute content to your team and track performance.

Engagement 139

Engagement Social Media Strategy Tools 139