Should My Business Bother To Have Social Media KPIs?
agora pulse
OCTOBER 19, 2017
If brand awareness is top of your marketing department’s priority list, then Reach needs to be one of your social media KPIs. A 50 per month fan growth is great for a brand with 4000 followers but it wouldn’t be for one with 100,000! Reach is a bit like the CPI (cost per impression) metric. Great content sparks conversation.
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