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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. How much time do you spend creating content to inspire and connect with your audience? Is the content you create built upon or supported by a solid framework and architecture for success?

Content 162
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Instagram Scheduling Now Available

Ignite Social Media

While Instagram finally started allowing third party social media management systems to schedule content on the platform last year, it still required the use of a separate tool and wasn’t always free. content, all in the same content management system. We’re always available to help.

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Why Brands are Adopting the Digital Newsroom Approach

Proactive Report

People find their news and information on Facebook, Twitter and Instagram. So why should a brand bother with creating their own newsroom? Isn’t it enough to have your content posted on all your social accounts? They have a complete unit set up for producing content – Red Bull Media House. Not really.

Brands 80
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How Qantas Uses Employees to Tell the Brand Story

Convince & Convert

Within that umbrella, she oversees not only social media, but also branded online content, innovation, entertainment, youth initiatives, and content strategy that includes user-generated content and travel-inspired content (among many other pieces of the digital puzzle). It Started With Facebook.

Brands 60
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Let’s explore what customer journey mapping is and how it helps your brand. Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint?

Examples 101
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How To Use Customer Insight To Power Your Business

The Realtime Report

Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance. If you don’t have a collection of customer feedback methods, you won’t be able to use it to help further the aspirations of your brand.

How To 114
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Five Reasons Why I Love Wordpress

Firebelly

. | Main | Stop tweeting about the # of followers you have » October 23, 2009 Five Reasons Why I Love Wordpress WordPress was originally made as a blog publishing application but has now evolved into a huge content management system (CMS). These are what turn the basic blog program into a full content management system.

WordPress 100