How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. That’s why I strongly recommend starting your visual branding journey with some in-depth industry research. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies.

What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. .

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Why Hotel Brands Need to Curate Experiences to Drive Business


There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. UGC provides a seal of approval from guests that an experience is worthwhile. Brands can gather UGC in a number of ways. Brand Marketing

Monday Roundup: Content Rules

Waxing UnLyrical

In this WUL post, Dan Cohen shares five reasons why your brand must get on the customer-centric wagon today. Be Your Own Publisher on Social Media: 8 Brands that Kill It. In this guest post for Lightspan Digital , Valerie Gunn introduces us to 8 brands that stand out from the crowd when it comes to publishing content. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

2019 Influencer Marketing Trends for Brands


But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Also, the platform will continue to be the leading one for brand-influencer collaborations. In 2019, more brands will be able to show returns from Instagram, if they’re making the best use of the platform. In fact, brands like Morphe Brushes are already seeing awesome returns from their 7.5 What does this mean for brands?

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. Utilizing a cross-channel promotion approach is a great way for brands to amplify their message and further their reach to new audiences.

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales


One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. Create a brand logo and tagline.

Does Influencer Marketing Work with Baby Boomers?


With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z. But even brands that appeal more to baby boomers stand to benefit from building relationships with social media influencers. Here are three tips for using influencer marketing and UGC to reach baby boomers.

6 Challenges Brick and Mortar Retailers Need to Master Before 2020


With giants like Amazon and Alibaba, brands aren’t likely to be able to compete on price and selection, but by highlighting unique differences such as brand mission or craftmanship of product, retailers stand to benefit. Smart brands understand that their data and suppositions aren’t the only factors that constitute an accurate knowledge of the customer. Feedback can come in the form of UGC. Brand Marketing

When Should You Use an Instagram Slideshow?

Convince & Convert

Yes, this goes for brands, too. Instagram is not a full representation of your life or your brand. In social media, the enjoyment of your audience always comes first , at least for brands. Here are some tips to help marketers (and everyone else) use Instagram slideshows to benefit both the brand and their audience. Posting gratuitous photos gives your audience the impression that you, or your brand, is self-obsessed (and not in a trendy way).

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Social Media Tactics that Cut Through the Noise


The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Beauty brand Morphe grew its community to 7.5

An Interview with Christophe Folschette – Why Visual Listening is The Next Big Thing for Marketers

Talkwalker SM

From celebrity selfies to user generated content for brands, visuals are everywhere: on Instagram, Twitter, Facebook, Buzzfeed and beyond. For marketers this kind of content is gold dust that has a tendency to spread like wildfire and helps brands connect with their increasingly social savvy audiences. To explain why this is important and how brands can use this technology we caught up with Talkwalker founder, Christophe Folschette.

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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. We see #lifewelltravelled as a state of mind that resonates with many different types of travellers, so it was important that it was co-defined by the audience, and not just OUR brand idea,” said Brandon Cheung, a managing partner at McCann Hong Kong on Skift.

25 Social Media Content Ideas to Level Up Your Strategy


Whether it’s your personal Instagram or a brand or business, here are 25 ideas you can incorporate in your social strategy. Social Media Content Idea #1: User-Generated Content (UGC). Recent findings show that 90% of consumers trust UGC to help influence their purchasing decisions.

9 Antidotes to the Facebook Algorithm Squeeze

Convince & Convert

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. Get Serious About User-Generated Content (UGC). Right in the release, Facebook admits that posts from real people will take priority over posts from brands. Convince & Convert works with many of the world’s most interesting brands.

Why Business Is About to Boom for Social Media Agencies

Convince & Convert

In those years, nearly all social media content was written (with a side order of UGC photography). Further, because the tone and tenor of interactions with customers was such a driver of engagement, it was believed that community managers could best capture the spirit of the brand if they were employed by those brands. We see this every day with our social media strategy consulting clients.

Monday Roundup: Building Influencer Relationships

Waxing UnLyrical

Why: “The power behind UGC is that it’s being shared by a known peer, who isn’t being paid by the brand,” writes Kimberlee Morrison as she shares an infographic that includes a “list of user-generated content land mines to watch out for.” ” How are you building influencer relations for your brand or campaign? Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

How to Create Your Own Instagram Stories Filter (Using Spark AR Studio)


Want to create Instagram Stories filters for your brand? But now, anyone and everyone can design and create Instagram Stories filters for their brand using Spark AR Studio! Previously, these filters could only be created and shared on Instagram by approved brands and creators, making it a really cool but exclusive trend to get involved with. . Plus, there are plenty of talented AR designers you can work with to create Instagram Stories filters or effects for your brand. .

5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

Plus, giving your followers their 15 minutes of fame creates a bond that’s hard to break, making them naturally more loyal to your brand. By atomizing this process, crowdsourcing can keep your forum (or any UGC Content) valuable and problem free. 5 Ways Crowdsourcing Improves Your Content Marketing is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting.

We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. If you happen to spend time sharing to social for your business or brand, it’d be great to hear your thoughts in the comments here, too! Khadya Hale , Khadya’s VA Solutions – Working on graphics for my clients so they have consistent branding across the board. I consider myself a pretty lucky guy.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Connect Good Will for Brand Earlier in this post, I mentioned the Haiti relief efforts. site reflects the image and personality that you portray online, and more broadly, the brand’s image. He also consults companies on Internet Marketing.

10 Ways to Kick Your Social Media Strategy into Shape in 2017

Ignite Social Media

Tell your story, don’t just PUSH your brand. One brand to take significant advantage of knowing Facebook loves video? A recipe-focused brand, TASTY uses almost 100% video to communicate, generating a huge jump in engagement & several million views per video. Sweepstakes , contests, giveaways & surprise and delights are increasingly popular among brands who are vying for the attention of their social media audiences. Don’t know how to find UGC?

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Protecting Yourself From Social Media Lawsuits July 21st, 2010 |Written By: Indra Gardiner | View Comments Tweet Guest post by Indra Gardiner , founding partner and COO at BG Creative.

Get creative: 5 tips to make the most of remote content production

Sprout Social

Both social marketers and consumers agree—a brand’s social media presence stands out most when it is creative, memorable and impactful. With an empathetic mindset, brands can more effectively join conversations, add value, and support your audience’s needs. How does my brand relate to this topic authentically? Who could I consult with to better guide this story? Brands can also look to their audience for inspiration for original content.

How Ford Can Ramp Up It's Social Media Turnaround Story of 2009.

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Strategy > How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 by Roxanne Darling on December 13, 2008 Can Ford be the Social Media Turnaround Story of 2009?