Pixlee

SEPTEMBER 8, 2020

38% of consumers are more likely to trust a brand that shows diversity in their advertising. With the rise of user-generated content (UGC), marketers no longer have to rely on the limited options offered by stock photo platforms. Create a Genuine Brand Community. Diverse content has to actively avoid tokenism to be authentic.

Campaign 77

Campaign UGC Marketing Authentication 77

Sprout Social

JULY 6, 2020

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. consumers say it’s important for brands to take a stand on social and political issues. Brands need to go beyond a one-time statement about diversity on social media.

Strategy 145

Strategy Social Media Organization Education 145

agora pulse

JUNE 29, 2020

An increasing number of students are actually turning to social media platforms (particularly Facebook and Instagram) to look for key updates about brands, businesses, and organizations of all kinds. Talk about the painting of new murals, road closures, and construction around campus. Your university is no exception.

Social Media 104

Social Media Engagement How To Groups 104

Social Media Strategies Summit

DECEMBER 1, 2022

Laurie Roberts , Social Media Manager at Johnson & Wales University. Every social media marketer dreads starting work with no idea what they will post throughout the day, week, or month. UGC is also a big part of the content mix at the Rochester Institute of Technology. Planning Content In Advance.

Content 151

Content How To Film UGC 151

Sprout Social

AUGUST 28, 2019

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Just want the worksheet?

Authentication 95

Authentication Brands How To Team 95

Sprout Social

OCTOBER 20, 2016

As a Senior Social Media Manager at Thin Pig Media, I am lucky to work with Barn Pros, a company based in Washington State. A customer orders a kit that is then delivered to their site to be constructed. This provides us with a unique social media engagement opportunity.

UGC 40

UGC Facebook Construction Price 40

Keyhole.co

DECEMBER 29, 2022

Depending on the platform and the objective for your social media marketing, each of these can work well for a variety of different fashion brands and across different industries. DKNY State of Mind Campaign : A fashion social media campaign with all the works. Ready to dig in? Why was it effective?

Fashion 52

Fashion Campaign Social Media Hashtag 52