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Almost Savvy

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How to Use Facebook Groups for Your Brand

Ignite Social Media

For personal use, Facebook can be a helpful tool for connecting with friends, family, and others with similar interests. As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide.

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Facebook Ad Objectives

Ignite Social Media

Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. Brand Awareness : Raising brand awareness is the first step to a successful brand.

Living The Heretically Productive Life [Redux]

Waxing UnLyrical

Ed: WUL will be back next week with brand new posts, but for now enjoy this post that originally ran on July 14, 2010. A while back, I was asked by the estimable Thursday Bram to contribute to a blog post on Constructively Productive that would focus on “heretical’ productivity.

Facebook Dynamic Formats and Ad Creative

Jon Loomer

Facebook has released an advertising feature for e-commerce companies that allows them to show different formats and creative to people based on what they’re most likely to respond to. It’s called Facebook Dynamic Formats and Ad Creative.

Incendiary Language: How Brands Can Keep COVID-19 Messaging From Fanning a Dangerous Flame

The Realtime Report

Incendiary Language: How Brands Can Keep COVID-19 Messaging From Fanning a Dangerous Flame. Already, Facebook and Instagram have made a pledge to take a harder stand against misinformation around COVID-19.

The Biggest YouTube Marketing Mistakes That Too Many Brands Make

agora pulse

People aren’t necessarily seeing feeds of content the same way that they do on Facebook or Instagram. The social platform sees one billion hours of video views per day, and more than 90% of users will discover a new brand and/or product on the platform at some point.

How to Create a Scrappy Brand Blueprint

Convince & Convert

Branding is dead!” ” “Long live branding!” ” Our relationship with the construct of branding is a little sketchy these days. How can you ensure that you’ve built a strong brand behind your marketing megaphone?

7 Ways to Waste Your Facebook Ads Budget

agora pulse

You are finally getting ready to run a killer Facebook ads campaign. But, before you dive in, let’s take a quick look at some of the quickest ways you can waste your Facebook ads budget — and how to avoid them. And, use any constructive criticism to improve your ad.

5 Best Influencer Marketing Platforms to Grow your Brand Awareness

Social Media Marketing

By working with a person who has developed a strong reputation and has a blast of followers on social media, influencer marketing is a viable method to get the word out about a brand and help private companies focus on a particular audience.

What Should I Do with Negative Reviews on My Facebook Page?

agora pulse

What should you do when you get negative reviews on your Facebook page? pub The Illicit Still handled the following negative review on its Facebook page. Not all negative reviews you get will be constructive. Want to remove a one-star review with no comment on your Facebook page?

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Praying and piggybacking: Who is Nesamani and why are brands talking about him?


A user on a Facebook memes page asked a harmless question about hammers, leading to a Tamil user making a reference to Nesamani. An innocent reply from the OP (original poster) praying for Nesamani exploded into a social media meme, with users and brands alike pitching in and praying for Nesamani. Yesterday, brands had a plum opportunity. Here at Unmetric, we analyzed all the posts published by brands about this beloved contractor to find out which posts engaged best.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

People often brand themselves as an expert in a field or an authority on a topic, but are careless with the way they present themselves, calling into question their expertise, and injecting doubt into the minds of potential customers. where I speak and share all things branding??

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Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Bring brand advocates onto third-party sites. No non-Facebook login.

Top Five: What’s your (Instagram) story?

Sherrilynne Starkie

We feature the new Facebook Messenger Unsend. Get information from Facebook on fighting fake news. Facebook’s Messenger Unsend Feature Is Now Available. Facebook is rolling out an unsend feature on Messenger, which allows users to retract messages within a ten-minute window.

How to Actively Use Facebook Post Insights to Improve Your Community Management


Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. Unlikes (note: this data is not in the post level reports, but in Facebook page level reports). Tweet.

5 Helpful Facebook Places for Business Articles


How To Use Facebook Places For Your Business Want to have your own business show up within Facebook Places? For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, office, or venue.

Acquisition Ideas For Your Facebook Brand Pages - Social Media

Social Media Network Marketing

Acquisition ideas for your Brand / Business Facebook Page: This is the process of getting new people on-board. The idea is to give constructive discussions and add to the value that they are trying to give. You could join their Community on their Sites, join their Blogs, Join and add to their Facebook content, be on their Twitter and LinkedIn. Facebook has an amazing concept of Sponsored Advertising and so on. Use these constructively.

Want to Raise Your Click Rate on Facebook Ads? Images Are the Answer!


Tweet Using Facebook ads and not thinking that they gain enough attention, you might consider using a picture or changing the one that you have already made use of. And on Facebook, the right pictures can bring an increase in clicks while decreasing your overall advertising cost.

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How to Do Your First Facebook Live and Avoid Disaster

Rebekah Radice

Want to use Facebook Live video in your business, but don’t know how to get started? Below I share how you can get started with Facebook Live in a matter of minutes. How to Do Your First Facebook Live (and Avoid Disaster!). Facebook Live lets you broadcast in real-time.

URGENT: Facebook Rush Tonight - Claim Your Name

Almost Savvy

PDT), there will be an unprecedented rush to the Facebook website as millions of users try to be the first to claim their desired Facebook username. Right now, to direct your friends and family to your Facebook page, you must share the current URL, which likely includes a string of random characters and numbers. Wouldn’t it be nice if linking to your Facebook page was as simple as directing people to

Facebook For Business Tip #6: Profile Image “Billboards”


The profile image on your brand’s Facebook Page is valuable real estate. Whether it’s a Facebook contest you’re hosting or an off-Facebook marketing effort you want to make your Facebook fans aware of, turn your profile image into a “billboard&# display.

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Dear Ex-Facebook Friend… | Almost Savvy

Almost Savvy

———————————————————————————————– Dear Ex-Facebook Friend, You’ve crossed the line.

How Merriam-Webster Made Dictionaries Fun By Building a Powerful Brand Voice – Lauren Naturale [SSM039]

Buffer Social

Lauren shares insights into the success Merriam-Webster has experienced since they began experimenting with developing a unique and memorable brand voice and how your brand can find and develop your own. Why it’s important to let your brand voice develop naturally.

How Your Brand Can Win Over Online Customers One Skeptic at a Time

Convince & Convert

This is an issue that’s all too prevalent among brands. The trick is to engage in an open dialogue with consumers to cultivate a cohesive brand story. Here are six ways to keep your brand in check and portray your company authentically: 1.

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How to Do Your First Facebook Live and Avoid Disaster

Rebekah Radice

Want to use Facebook Live video in your business, but don’t know how to get started? Below I share how you can get started with Facebook Live in a matter of minutes. How to Do Your First Facebook Live (and Avoid Disaster!). Facebook Live lets you broadcast in real-time.

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How One Facebook Post Increased Referral Traffic by 6,166%

Sprout Social

We created a Facebook post for our client, Barn Pros, that received 5,404,650 organic impressions–roughly the population of Finland. It was shared publicly on Facebook almost 20,000 times (private sharing is not included in this number). Solidifying a Facebook Strategy.

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Finding Social Media Professionals

Bare Feet Studios

A warm welcome to the latest social media agencies and consultants on the Constructing Social Builders listing added over the past week, including: Social Media Consultants: A warm welcome to the latest social media agencies and consultants on the Constructing Social Builders listing added over the past week, including: Social Media Consultants: Liquid Wireless : An emerging media consulting company Digital Response Marketing Group : A consulting, blogger relations and consulting group.

When Is It Appropriate To Hide, Block Or Delete On Social Media?


Having brand ambassadors speak your praises will negate the credibility of their negative comment. Another instance when you should consider blocking someone is if they are a regular troll who never offers constructive criticism. Facebook Social Media Social Media Management

It’s All About.Me (Your Identity Online – Simplified)

Almost Savvy

I want to make it incredibly easy for the email recipient to learn more about me, so I include links to find me on my own website , my professional profile on LinkedIn , Twitter ( two accounts ), and the Almost Savvy page on Facebook.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? A poorly constructed and executed social plan often leads to results more problematic than had the business done nothing at all.

Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

A recent Facebook update changed how brands are able to get content onto users’ news feeds. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” However, after digesting the changes, talking to peers in agencies and other brands, and looking at my company’s page performance, I took a breath and smiled a bit, decided we’d be fine. Seriously Willy Wonka was a creepy pedophile in his movie, so why tie your brand to it?

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Social Media Network Marketing

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE Below am sharing TWO SECTIONS with you. Part One is for people who would like to get good mileage for their Brands and Businesses. Audio Transcription Speech To Text Service Professional Transcriptionists And Editors Go on and discover below On Where You Can Optimize Your Brand And Business There are 4 Spaces: 1.

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Vertical Video: Changing How We Perceive Imagery


Social media, which has served as the catalyst for the rise of vertical video, is all about digitally expressing who we are: our brand. Telling people what kind of human they are, and what kind of human you can be, is an important and pressing social construct that has taken over our lives.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Why brands will lose if they ignore Google+ by iMedia Connection.

How to Create a Viral Post in Social Media

The Social Media Incubator

Article guest-authored by Craig Robinson, an online writer for Qwaya , a Facebook ad campaign tool. Can a Facebook post go viral for you? Tips for Constructing and Releasing a Viral Post.

What to Do (and What Not to Do) in Social Listening

agora pulse

Even though 76% of marketers say they need a data-focused strategy to succeed online, only 24% of brands actually engage in social listening. In brief, social listening is the process of reviewing what other people are saying about your brand (or industry) online.

Easy Steps To Write Blog Posts For Your Brand And Business - Social Media

Social Media Network Marketing

The brand that you may want to write about requires to be insync with its pre-determined personality. This is critical as all customer touchpoints should have same brand behavior, attitude and personality. Your blog is definitely a space where your brand meets your customer and hence it is crucial that this touchpoint also maintain the similar flow of personality. Thus you go a step further in their mindset to be considered and be their preferred brand.

8 Steps to Success with Manufacturing Marketing


This is the main reason that brands and marketers spend huge sums of money on digital promotion. However, that is not the only reason manufacturing brands should adopt digital marketing. Your brand is well known and respected.

10 social media sites, blogs and links you might have missed

Direct Marketing Observations

I’ve been writing and talking a lot about Facebook and children and parents lately, and the site Togetherville is at least a step in some direction. What are the top brands on Facebook?

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Awesome Association Marcomm Jobs – Week of July 24


We have a strong foundation already in place but need you to elevate the association’s brand. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

I Don't Care Where. You. Are. Right. Now. | Almost Savvy

Almost Savvy

Posted by Irene Koehler in Facebook , Social Media , Tips , Twitter on March 31, 2010 | 16 responses Hey, you! We’ve been connected for awhile on Twitter and Facebook. The results of my absolutely unscientific poll on Twitter and Facebook were unanimous.

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The Marketing Problem Is Simple: There Are Too Many Ads

Twist Image

As a brand, do you find it hard to put your message in front of the right audience? The entire construct of the advertising industry was built on the scarcity model. If your brand can post your commercial to YouTube and generate tens of millions of views (which is common for ads that are remarkable) for free, what does that say when you have to do a media buy with a guarantee that you will generate fewer impressions? Is this the plan for Facebook ? brand.