Hootsuite

NOVEMBER 23, 2022

Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. Even if you don’t recognize the term, you’ve probably seen content made by these creators on your favorite brands’ accounts. What is a UGC creator?

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Pixlee

DECEMBER 31, 2018

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Newell Brands. Under Armor.

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Hootsuite

JUNE 1, 2022

It’s a phenomenon that rejects perfection and takes the pressure off of posting (or at least, it’s supposed to—no one can tell how long you spent actually curating your photo dump). Brands want to partner with influencers who seem like real people, not one-dimensional internet personalities. Why are photo dumps trending on Instagram?

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Sprout Social

AUGUST 28, 2019

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. That means building awareness and perception of our brand as well as creating raving fans. Why brand authenticity matters on social media. But how can brands create the real connection people want from them?

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Later

JANUARY 30, 2019

So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . How to Create Your Own Branded Instagram Hashtag. #1: For brands and businesses, this opens up a great opportunity to regularly appear in a follower’s feed. Branded Hashtags. on your Instagram posts in 2019.

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Keyhole.co

JULY 29, 2023

Given shifts in the social media space and TikTok’s raging popularity overtaking some of the de facto leaders, there are even more avenues for brands to get in front of their audience now more than before. Leveraging user-generated content Starbucks encourages its customers to share their experiences through user-generated content (UGC).

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