Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. anyone who doesn’t work for a retail or fashion brand). The campaign relied heavily on SEA’s brand partners (in this case, the lounges themselves).

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Influencer Travel Retail UGC 130

Social Media Strategies Summit

OCTOBER 3, 2019

It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. If Generation Z is a target demographic for your brand, the time to embrace TikTok has come.

Brands 114

Brands Meme Hashtag Campaign 114

Later

OCTOBER 1, 2019

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. Recently, brands and businesses have been put under the spotlight for incorrectly reposting UGC to Instagram. .

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UGC Instagram Content How To 90

Pixlee

MARCH 30, 2022

Covering a variety of retail-related topics, the conference often came back to three key trends — let’s walk through them. Social media is the number one source of brand discovery for 52% of this age group. Radio Flyer saw a 7x increase in conversion upon seeding social content from the brand’s community across 117 on-site galleries.

Trends 75

Trends Retail UGC Authentication 75

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . Some brands (usually commerce brands!)

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Curation Feed Feedly UGC 68

Later

FEBRUARY 16, 2021

For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. Smart social media strategies for small businesses can increase brand awareness, build your audience, and increase revenue. s brand values. Define Your Brand Voice.

Small Business 85

Small Business Social Media Strategy UGC 85

Later

AUGUST 25, 2021

An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. However, the transition from in-person to online can be a tricky one to navigate, especially for brick-and-mortar brands. Create a Branded Hashtag .

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Hashtag Marketing Apparel Hosting 68

Ignite Social Media

APRIL 27, 2017

Facebook held their F8 Conference last week which is a live broadcast of all the updates and innovations to their platform. After listening to the announcements and processing what we believe this may mean for marketers like us in the social space, we’ve distilled it into 3 key announcements and implications for brands.

Social Media 108

Social Media Facebook Virtual World Marketing 108

agora pulse

MARCH 12, 2020

Instagram Stories have quickly become one of the most popular, most frequently used social media features by brands, influencers, and audiences alike. Stories keep your users engaged and encourage brand lift recall. Users who fear missing out on their favorite brands’ content want to keep up with Stories. Is there a quicker way?

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Instagram Tips Template Templates 98

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. more likely to convert than the average customer.

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UGC Content Bazaarvoice Hashtag 224

Pixlee

DECEMBER 31, 2018

Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands. Levi, Strauss & Co. Under Armor.

Brands 40

Brands Retail Apparel Fashion 40

Later

NOVEMBER 13, 2019

Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . These days, people turn to Instagram instead of Google to search for a brand or business, and your Instagram profile is quickly becoming your new home page. artifactuprising.

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Instagram Trends UGC Meme 85

agora pulse

DECEMBER 26, 2019

Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. Smaller brands, in particular, can take advantage of the power of the hashtag to reach more of their audience.

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Hashtag Tips Instagram Trends 91

Direct Marketing Observations

OCTOBER 12, 2010

Unfortunately given the trying economic times, sometimes big brands think that a wholesale change in look and feel, brand identity and messaging is the thing that will pump new life into a company. UGC (user generated content) can, in some cases will, bring the big brands to their knees. Gap sales were off 4%.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Social Media Strategies Summit

JANUARY 5, 2023

In 2023, we expect more and more brands to combine these two trends by producing a more significant proportion of short-form, vertical video content. DTC bedding brand Brooklinen is aware of the power of short-form vertical video content, regularly using it to promote new and existing products. 3% prefer to download a manual or ebook.

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Trends Social Media UGC Marketing 298

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? 46% will remain loyal even after a negative experience.

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Examples Communities Brands Forums 228

Later

OCTOBER 16, 2020

Want to plan a virtual conference but unsure where to start? While similar to planning an in-person conference, shifting to digital requires an extra layer of organization, communication, and creativity. . Step #1: Build Your Virtual Conference’s Visual Identity, Format and Schedule . Choose Your Hosting Platform.

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Conference Instagram Hosting Eventful 82

Sprout Social

FEBRUARY 15, 2022

Attending social media conferences. – content creation/UGC ads – branding/design – social media help (mngmt, engagement etc. Participating in industry Twitter chats or Spaces. Job boards (LinkedIn, Indeed, Monster, etc.). Putting myself & my services out there as I continue to navigate through freelance!

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Consultant Social Media How To Insurance 106

agora pulse

SEPTEMBER 26, 2019

At a recent session at a Content Marketing World conference, marketing expert Heidi Cohen urged marketers to attend the Cleveland Museum of Art to see how it does content: “Beyond its status as a gem of a museum, this AI-powered content experience underscores 2019’s seismic content marketing shift. cma.org/mix ?.

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Social Media Management Social Media Curation Tumblr 66

agora pulse

SEPTEMBER 26, 2019

At a recent session at a Content Marketing World conference, marketing expert Heidi Cohen urged marketers to attend the Cleveland Museum of Art to see how it does content: “Beyond its status as a gem of a museum, this AI-powered content experience underscores 2019’s seismic content marketing shift. cma.org/mix ?.

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Social Media Management Social Media Curation Tumblr 66

Sprout Social

OCTOBER 29, 2019

At Sprout, we have dedicated Slack channels for our broader team to share UGC from events , conferences , team outings or industry content. There are a few different types of content that we share on social, and we wanted to have a polished, on-brand way to easily create and share engaging visuals. The solution?

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Template Templates Team Project 47

Social Media Strategies Summit

APRIL 6, 2023

However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more. Sure, influencer content isn’t exactly the same as UGC. Book your place at our next social media conference for higher ed. existing students and alums). Featured image by Freepik.

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Education Influencer UGC Apparel 182

Social Media Strategies Summit

DECEMBER 1, 2022

As such, the school’s Instagram strategy incorporates a lot of user-generated content (UGC), including account takeovers and day-in-the-life film segments. UGC is also a big part of the content mix at the Rochester Institute of Technology. Check out our upcoming social media conferences. What does life look like on campus?

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Content How To Film UGC 151

Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content.

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UGC Campaign Marketing Hashtag 43

Pixlee

JUNE 7, 2019

WWDC this year brought a lot to the influencer and UGC space – and not just with Photos app updates. Brands should take note of these updates as consumers now have the ability to produce extremely high-quality creative, and with the right tools, brands can work to permission these. . via GIPHY Courtesy of Apple.

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Conference Influencer UGC Brands 63

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. If you happen to spend time sharing to social for your business or brand, it’d be great to hear your thoughts in the comments here, too! I consider myself a pretty lucky guy.

Social Media 40

Social Media Social Media Management Project Marketing 40

Later

SEPTEMBER 4, 2020

Looking to save Instagram photos and add user-generated content (UGC) into your Instagram strategy? While UGC is a great way to grow and engage your community — it comes with its own set of rules. Another way to do this is by using Later’s UGC Tool. Ready to start using UGC in your Instagram marketing strategy?

Feed 58

Feed Feedly UGC Instagram 58

Buffer Social

JULY 8, 2020

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. But how did they manage to generate so much interest and excitement for their launch?

Instagram 98

Instagram Social Media UGC Strategy 98

Sprout Social

AUGUST 21, 2018

In fact, Instagram has been pushing hard for brands and users alike to hop on the Stories bandwagon. Meanwhile, the introduction of Stories ads for brands is also telling in terms of Stories’ selling power. In this guide, we’re going to break down how to use Instagram Stories for your business or brand.

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Instagram How To Hashtag Feed 90

Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. You might be interested to know that (your brand name) has launched a new Facebook Group for (your target audience). You can spice up the language with your brand voice, but keep the proposal simple. We’d love to have you onboard.

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Groups Groups Communities Engagement 238

Oktopost

JULY 26, 2023

Now imagine a freeway that’s thousands of times busier than the Santa Ana Freeway – how much brands would be willing to pay for a spot on that billboard. There are so many brands vying for attention, and users can’t give every worthy brand the same amount of attention. That highway is called social media.

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Conversation Social Media B2B How To 62

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff.

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Campaign Social Media Travel Hashtag 145

Mindjumpers

JUNE 16, 2011

Yahoo was one of the main sponsors for Internet Week and the Provoke Summit, and it seems as if they are striving to dust of the brand as being one of the old dot com giants – they’re fresh, they’r e on the move… or not? Here’s a few o f my observations, which I thought I would share with you all. ?Yahoo Just wondering!). ?

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UGC Foursquare Yahoo Energy 215

Convince & Convert

AUGUST 7, 2012

Letting your target audience get involved is like handing out the mic at a conference. Plus, giving your followers their 15 minutes of fame creates a bond that’s hard to break, making them naturally more loyal to your brand. By atomizing this process, crowdsourcing can keep your forum (or any UGC Content) valuable and problem free.

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Crowdsourcing Content Marketing Forums 136

Convince & Convert

JULY 21, 2010

This is particularly important when managing branded client materials. 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance? Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Keep it in compliance. How can I help you?

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Social Media Policies Consultant Social CRM 155

Hootsuite

JUNE 21, 2023

Or maybe you’re on the hunt for a dream job in the industry, aiming to collaborate with top brands and make a name for yourself. Think of it like an informal resume, or part of your pitch process to a brand or client. Be consistent with your branding. Tag brands or influencers you’ve worked with as references.

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Template Templates Social Media Social Media Management 97

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. How does your brand help overcome them?

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Campaign Social Media UGC Metrics 131