Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. anyone who doesn’t work for a retail or fashion brand). The campaign relied heavily on SEA’s brand partners (in this case, the lounges themselves).

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Influencer Travel Retail UGC 130

Social Media Strategies Summit

OCTOBER 3, 2019

It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. If Generation Z is a target demographic for your brand, the time to embrace TikTok has come.

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Brands Meme Hashtag Campaign 114

Later

AUGUST 25, 2021

An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. However, the transition from in-person to online can be a tricky one to navigate, especially for brick-and-mortar brands. What is Offline-to-online Marketing? .

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Hashtag Marketing Apparel Hosting 68

Later

OCTOBER 1, 2019

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. Recently, brands and businesses have been put under the spotlight for incorrectly reposting UGC to Instagram. .

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UGC Instagram Content How To 90

Pixlee

MARCH 30, 2022

Covering a variety of retail-related topics, the conference often came back to three key trends — let’s walk through them. Social media is the number one source of brand discovery for 52% of this age group. Social media is the number one source of brand discovery for 52% of this age group. Wish all panels were this enjoyable!

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Trends Retail UGC Authentication 75

Ignite Social Media

APRIL 27, 2017

Facebook held their F8 Conference last week which is a live broadcast of all the updates and innovations to their platform. After listening to the announcements and processing what we believe this may mean for marketers like us in the social space, we’ve distilled it into 3 key announcements and implications for brands.

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Social Media Facebook Virtual World Marketing 108

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . Some brands (usually commerce brands!)

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Curation Feed Feedly UGC 68

Social Media Strategies Summit

JANUARY 5, 2023

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. Smaller Social Teams Leveraging UGC Creators. What does this tell us?

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Trends Social Media UGC Marketing 298

Later

FEBRUARY 16, 2021

For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. Smart social media strategies for small businesses can increase brand awareness, build your audience, and increase revenue. s brand values. Define Your Brand Voice.

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Small Business Social Media Strategy UGC 85

agora pulse

MARCH 12, 2020

Instagram Stories have quickly become one of the most popular, most frequently used social media features by brands, influencers, and audiences alike. Stories is considered one of the most effective types of marketing content by 73% of influencers. Stories keep your users engaged and encourage brand lift recall. Promotions.

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Instagram Tips Template Templates 98

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. Make sure to ask permission!)

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UGC Content Bazaarvoice Hashtag 224

Pixlee

DECEMBER 31, 2018

Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands. Levi, Strauss & Co.

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Brands Retail Apparel Fashion 40

Later

NOVEMBER 13, 2019

Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . These days, people turn to Instagram instead of Google to search for a brand or business, and your Instagram profile is quickly becoming your new home page. artifactuprising.

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Instagram Trends UGC Meme 85

agora pulse

DECEMBER 26, 2019

Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. Smaller brands, in particular, can take advantage of the power of the hashtag to reach more of their audience.

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Hashtag Tips Instagram Trends 91

Direct Marketing Observations

OCTOBER 12, 2010

Unfortunately given the trying economic times, sometimes big brands think that a wholesale change in look and feel, brand identity and messaging is the thing that will pump new life into a company. UGC (user generated content) can, in some cases will, bring the big brands to their knees. Gap sales were off 4%.

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Social Media Crowdsourcing Retail UGC 209

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? 46% will remain loyal even after a negative experience.

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Examples Communities Brands Forums 228

Sprout Social

FEBRUARY 15, 2022

If you need writing, social, or marketing/comms help, I’m taking clients! That means unless you have the money to outsource, you have to do the accounting, billing, tax payments, marketing, sales pitches, content development and networking (i.e., Attending social media conferences. I’m excited + terrified! Niche or general?

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Consultant Social Media How To Insurance 105

Later

OCTOBER 16, 2020

Want to plan a virtual conference but unsure where to start? While similar to planning an in-person conference, shifting to digital requires an extra layer of organization, communication, and creativity. . Step #1: Build Your Virtual Conference’s Visual Identity, Format and Schedule . Choose Your Hosting Platform.

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Conference Instagram Hosting Eventful 82

agora pulse

SEPTEMBER 26, 2019

It’s an inspiration for anyone in content marketing. Agorapulse’s monitoring feature can help you listen to social chatter about your brand and see what UGC is being created.). For social media managers, ask yourself: What events and activities can my brand create to share on social media channels? cma.org/mix ?.

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Social Media Management Social Media Curation Tumblr 66

agora pulse

SEPTEMBER 26, 2019

It’s an inspiration for anyone in content marketing. Agorapulse’s monitoring feature can help you listen to social chatter about your brand and see what UGC is being created.). For social media managers, ask yourself: What events and activities can my brand create to share on social media channels? cma.org/mix ?.

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Social Media Management Social Media Curation Tumblr 66

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! I consider myself a pretty lucky guy.

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Social Media Social Media Management Project Marketing 40

Sprout Social

OCTOBER 29, 2019

According to this year’s Sprout Social Index , 59% of marketers say they don’t have enough time in the day to build out their social strategies. At Sprout, we have dedicated Slack channels for our broader team to share UGC from events , conferences , team outings or industry content. Can you relate? The solution? Plan to flex.

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Template Templates Team Project 46

Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more. Image source This all boils down to the quality of your marketing.

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Education Influencer UGC Apparel 182

Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content.

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UGC Campaign Marketing Hashtag 43

Social Media Strategies Summit

DECEMBER 1, 2022

Life used to be a lot simpler for social media marketers. Today, marketers face various social media-related challenges, from figuring out the right platforms to post on to developing new content ideas and turning them into engaging posts. UGC is also a big part of the content mix at the Rochester Institute of Technology.

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Content How To Film UGC 151

Pixlee

JUNE 7, 2019

WWDC this year brought a lot to the influencer and UGC space – and not just with Photos app updates. Brands should take note of these updates as consumers now have the ability to produce extremely high-quality creative, and with the right tools, brands can work to permission these. . via GIPHY Courtesy of Apple.

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Conference Influencer UGC Brands 63

Later

SEPTEMBER 4, 2020

Looking to save Instagram photos and add user-generated content (UGC) into your Instagram strategy? While UGC is a great way to grow and engage your community — it comes with its own set of rules. Another way to do this is by using Later’s UGC Tool. Ready to start using UGC in your Instagram marketing strategy?

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Feed Feedly UGC Instagram 58

Convince & Convert

AUGUST 7, 2012

As content marketing matures, marketers continue to identify appropriate channels where their investments will pay off with content that sells. Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Letting your target audience get involved is like handing out the mic at a conference.

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Crowdsourcing Content Marketing Forums 134

Buffer Social

JULY 8, 2020

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. But how did they manage to generate so much interest and excitement for their launch?

Instagram 98

Instagram Social Media UGC Strategy 98

Sprout Social

AUGUST 21, 2018

In fact, Instagram has been pushing hard for brands and users alike to hop on the Stories bandwagon. Meanwhile, the introduction of Stories ads for brands is also telling in terms of Stories’ selling power. In this guide, we’re going to break down how to use Instagram Stories for your business or brand.

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Instagram How To Hashtag Feed 89

Oktopost

JULY 26, 2023

Their marketing team is there alongside them, perfectly placed to encourage leads through the funnel and out the other side through good social media publishing and community management. Now imagine a freeway that’s thousands of times busier than the Santa Ana Freeway – how much brands would be willing to pay for a spot on that billboard.

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Conversation Social Media B2B How To 62

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

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Social Media Policies Consultant Social CRM 153

Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. Posting to your social media accounts and sending email broadcasts to your entire marketing list are great ways to convert current followers to new group members. You can spice up the language with your brand voice, but keep the proposal simple.

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Groups Groups Communities Engagement 238

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. Olive asked, and beer is on its way! Be wild at heart.

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Campaign Social Media Travel Hashtag 145

Hootsuite

JUNE 21, 2023

Or maybe you’re on the hunt for a dream job in the industry, aiming to collaborate with top brands and make a name for yourself. Think of it like an informal resume, or part of your pitch process to a brand or client. Here’s what you should include in your social media marketing portfolio.

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Template Templates Social Media Social Media Management 97

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. How does your brand help overcome them?

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Campaign Social Media UGC Metrics 128

Later

FEBRUARY 27, 2019

Whether you’re trying to grow your engagement, build more brand awareness, drive traffic to your website, or even make ecommerce sales, there’s definitely an Instagram Stories sticker that can help you along the way. For businesses, the hashtag sticker is another great way to promote your branded hashtag on Instagram Stories.

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Instagram Features Crowdsourcing Hashtag 75