Direct Marketing Observations

JANUARY 30, 2012

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. Reward their loyalty and visits to the site. Give the user a reason to be there.

Retail 152

Retail comScore Loyalty Study 152

The Realtime Report

JUNE 6, 2016

Developing A Branded App For Your Business. What if your brand could be one of those? According to a report from ComScore , we’ve long passed the tipping point between how many people access the web via mobile devices versus the traditional desktop. That’s why companies are making branded applications. Of course, you do.

Brands 70

Brands comScore Mobile Loyalty 70

Kikolani

JULY 26, 2012

Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. Also, zero in on brand influencers by sharing some of their pins on your board.

Brands 118

Brands comScore Blogger SEO 118

The Social Media Incubator

NOVEMBER 8, 2012

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 As Personal expression for yourself, or as a way to communicate a companies brand through pictures and images. Network with other Pinteresters and promote yourself/brand at the same time.

comScore 132

comScore Crowdsourcing Loyalty Fashion 132

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Is the brand’s Checkout button large and easy to find? People don’t engage with brands; they engage with a purpose. But that doesn’t mean that they will follow any brand.

Mobile 225

Mobile comScore Insurance Sites 225

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. I would expect that once this addiction to clicks is broken, more of the major brand advertisers will utilize this channel more effectively.&#. Much more so than advertising.

Social Media 58

Social Media comScore Brands Loyalty 58

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. I would expect that once this addiction to clicks is broken, more of the major brand advertisers will utilize this channel more effectively.&#. Much more so than advertising.

Social Media 53

Social Media comScore Brands Loyalty 53