Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC


As consumers squeeze into the big-box retailers and place an overwhelming amount of online orders, digitally native brands are forced to compete to get items in their customer’s carts. Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%.

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Brand Value in the Age of Digital-First Experiences


Digital-first marketing has been vital to brand growth for decades. billion internet users, businesses need to have a strong online presence if they hope to compete. But in today’s world of social distancing, brand value has changed. Customer-Centricity from a DTC Brand.

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Why Localization Is a Key to Build a Global Ecommerce Brand


When Coca-Cola , one of the most famous American soft drink companies, started marketing their brand in China, the name “Coca-Cola” translated to “ Bite The Wax Tadpole. Whether you sell your own branded products or act as an online reseller, localization can transform the way you do business.

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University branding: How to build your school’s brand on social media

Sprout Social

Not only does social media help you build your brand and develop an audience that’s passionate about your educational opportunities, but it also enables you to foster relationships with prospective, current and former students in a way you wouldn’t be able to otherwise.

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6 Challenges Brick and Mortar Retailers Need to Master Before 2020


With giants like Amazon and Alibaba, brands aren’t likely to be able to compete on price and selection, but by highlighting unique differences such as brand mission or craftmanship of product, retailers stand to benefit. Feedback can come in the form of UGC.

Content-The Struggle is Real

Direct Marketing Observations

See what the content strategist is competing with every single day? Content resets every day and UGC (User generated content) is the clear winner. In other words, if your plan as a brand is to share cat videos, you’ve got a shot.

Outdated ECommerce Tactics You Should Definitely Stop Using


Ecommerce brands need to keep up with these changing demands if they want to remain. Best-in-class Ecommerce brands are going above and beyond to provide the best information available to the site visitor in the form of rich user-generated content.

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How to Get More From Instagram (Without More Work!)


As Instagram Stories continue to grow in popularity, brands are taking them as seriously as their regular Instagram posts by creating highly designed stories that stop people from swiping past! Here’s a few of our favorite apps for creating Instagram Stories templates for your brand: .

Will Your Number of Instagram Followers Matter in 2019?


With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. In the push to build an Instagram audience, many brands and influencers cut corners by purchasing fake followers that artificially inflate page numbers. UGC can be gathered on Instagram in a variety of ways.

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Instagram Gets Reel(s) About Going After TikTok

agora pulse

In this post, we’re going to go over everything you need to know about Reels, including what they are, whether they really matter for your brand, and how to use them. The best Instagram features for your brand will really come down to your brand voice and tone. Look out, TikTok.

5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

Those are important competencies when dealing day to day with customer questions, complaints and even praise among your top brand advocates. Is it to throw up a post with little regard for what it did for the brand?

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How to Setup and Run an Ecommerce Referral Program


It also has to suit your brand messaging and intended audience. You can offer cash rewards for advocates who promote your brand to their peers. Research suggests that for stronger brands, rewarding both parties works better. Meanwhile, for the newer brands, rewarding the referrer gives slightly better returns compared to rewarding both equally. Deepening brand loyalty for existing customers and motivating them to refer should be your priority.

How Online Travel Agencies can be More Like Amazon


Amazon is one of the most relevant brands to millennials in America today by creating one of the stickiest and straightforward checkout processes. Competing on price, especially in the era of Amazon, can feel like a losing battle.

Where is the Instagram Aesthetic Headed in 2020?


Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . Plus with a savvy Instagram algorithm to compete with, you need to make sure your posts are bang on trend, and can stand out for the crowd. .

3 Ways to Boost Email Relevancy with Personalized Imagery


Providing a personalized brand experience is no longer a nice-to-have for businesses. In today’s saturated marketplace, digitally competent consumers are well aware that they can choose from hundreds of companies for any given product or service. As a result, consumers are far less likely to remain loyal to a brand that maintains a generic or sub standard relationship. That’s lost revenue crying out to be rescued by digitally competent brands.

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5 Ways to Ensure Your Holiday Content Gets Discovered

Ignite Social Media

You owe them something more, and something only you, as the brand you are, can offer them. Don’t be general, but rather be as true to your brand as you can. Not every brand needs to wish us a Happy Chinese New Year.

The Ultimate Guide to Instagram Hashtags in 2019


So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . How to Create Your Own Branded Instagram Hashtag. #1: For brands and businesses, this opens up a great opportunity to regularly appear in a follower’s feed. Branded Hashtags.

10 Instagram Predictions to Fire-up Your Strategy for 2020


Instagram used to be all about the visuals — a cohesive aesthetic , high-quality photography, and on-brand images were a must. . But brands are now starting to take advantage of the trend too — especially when it comes to raising awareness for the causes that they stand for. .

7 Powerful Ways to Boost Conversions on Your Ecommerce Site


A brands website is a huge part of a company’s success. Best practice and modern design indicate that brands should use plenty of white space on a landing page. Airbnb shows off inspiring UGC to entice viewers to travel to new locations.

The 5 Best Ecommerce Store Designs for the Holiday Shopping Season


To compete, Ecommerce businesses do everything they can to differentiate from the crowd. Here are five brands that have optimized their sites in unique ways to win this holiday season. Brand storytelling is an important part of today’s advertising. People connect with brands that have a “heart & soul” component behind the façade. Their website oozes brand storytelling from the moment you visit their landing page.

Top 7 Social Media Management Tools of 2018

With such widespread use, businesses now have a large audience that they can simply tap into for generating leads and creating brand awareness.

9 Ways to Increase Instagram Engagement in 2019


With an ultra-smart algorithm and tons of creative brands competing for people’s attention, it’s harder than ever to increase Instagram engagement. It’s a great opportunity for your followers to get to know your brand better, or get more information about your products.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community.

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Set your strategy up for success right out the gate by choosing the best social networks for your brand.

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

This is particularly important when managing branded client materials. 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance? Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.