Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 126

Strategy Sentiment Marketing Analysis 126

agora pulse

JULY 18, 2019

Your Facebook targeting is one of the most important elements of your Facebook ad campaign. It determines who sees your Facebook ads. There are three overarching types of audience on Facebook: Cold, Warm , and Hot. Let’s now look at how you can start getting better results from your Facebook advertising.

Tips 142

Tips Facebook Apparel Instagram 142

agora pulse

NOVEMBER 4, 2020

When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. So, it might help you reach users who aren’t on Facebook or Instagram quite as often.

Reddit 115

Reddit CPC CPM Cost 115

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. at least once.

Video 126

Video Social Media How To Trends 126

Hootsuite

NOVEMBER 28, 2019

Facebook Live launched in 2016 and since then more than 3.5 Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Simple: Facebook Live is a fantastic way to increase social media engagement.

Video 145

Video Facebook Notification API 145

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Firebelly

SEPTEMBER 25, 2017

As a social media manager, you are bound to come across unsavory comments on your social channels. When is it appropriate to hide, block or delete on social media? Sometimes all it takes to diffuse a situation on social media is to show you value this person’s opinion.

Social Media 150

Social Media Construction Social Media Management Compete 150

Buffer Social

MAY 15, 2017

Facebook ads are quickly becoming a staple of almost every successful social media strategy. They have the power to benefit your business or brand on so many different levels. Though implementing a successful Facebook ads strategy is an entirely different story! “Facebook has a lot of great proprietary data.

Strategy 89

Strategy Facebook Advertising Instagram 89

Sprout Social

AUGUST 1, 2019

Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Facebook Competitor Report. Facebook Activity Overview.

Report 78

Report Facebook How To Overview 78

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

SEPTEMBER 23, 2021

Even major brands are taking note. 3 social-first fashion trends that made waves in 2021. The source: ‘90s TV classics continuously shuffle around streaming services, as they compete for the exclusive offerings needed to attract new customers. 3 trend forecasting tips for retail brands. — Cailey ????

Retail 124

Retail Trends Social Media Fashion 124

agora pulse

FEBRUARY 11, 2020

Instagram Stories usage has skyrocketed past Snapchat’s, and the feature has become so popular that it’s been adopted by Facebook and even YouTube ( though it is currently in beta). Reels allows users to create engaging, fun, and short videos using a catalog of music and user-generated Reels media on Instagram. .

Instagram 146

Instagram Meme Upcoming Authentication 146

Sprout Social

FEBRUARY 16, 2023

“I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand. On social, the same tactics can only yield the same results for so long.

Social Media 111

Social Media Marketing Atlassian Team 111

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed.

Social Media 52

Social Media Tools HootSuite Marketing 52

Unmetric

NOVEMBER 12, 2019

Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Sure, in the early days of social media, brands were obsessed with growing their audience size to be bigger than their competition. Part of any social media analytics is going down rabbit holes.

Social Media 84

Social Media Analysis How To Analytics 84

Mindjumpers

MAY 15, 2012

The massive amounts of data make the value of good social media management and engagement even greater – and easier to sustain. Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook. Especially the articles of Jeremiah Owyang and Raj De Datta. BDAs – what exactly is it again?

Data 262

Data Software Applications Compete 262

Sprout Social

SEPTEMBER 30, 2021

Instagram is booming for brands right now. The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. Social commerce is on the rise too, with 63% buying from social in the last year. Meanwhile, many brands are seeing success with Instagram Stories as an avenue for social selling.

Instagram 110

Instagram Bazaarvoice Retail Feed 110

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

Social Media 145

Social Media How To HootSuite Discount 145

Convince & Convert

FEBRUARY 8, 2013

Sonny Gill , Social Media Manager at U.S. Cellular , joins the Social Pros Podcast this week to discuss social media strategy on the regional level, competing with the big dogs, and maintaining a level of excellent customer service using social and traditional strategies side by side.

Compete 121

Compete Social Media Management Social Media Strategy 121

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. So how does each of the social media algorithms work? Facebook algorithm.

Organization 108

Organization Flipboard Social Media Company 108

Buffer Social

JUNE 18, 2018

” This Foster Coffee Company credo isn’t just a brand statement. It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. 15k+ : combined social media audience.

Communities 95

Communities Company Social Media Case Study 95

Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 85

Small Business Tips Fashion Groups 85

agora pulse

JANUARY 25, 2017

While there can be numerous reasons why any social media plan could fail, I’ve done my best to boil them down into the few reoccurring themes below. Gone are the days of haphazardly posting on your Facebook page when you “feel” like it and judging your business success by how many new “likes” you’ve gotten. Lack of Direction.

Social Media 60

Social Media Social Media Management Compete URL 60

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Hashtracking.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Social Media Strategies Summit

DECEMBER 29, 2022

To help government agencies tie social media into their broader communications strategy, we organized a panel session at our recent Social Media Strategies Summit for Government. For instance, the NSF publishes educational content on Facebook and Pinterest because those are the leading platforms for that audience.

Strategy 130

Strategy Press Release How To Collaboration 130

Hootsuite

APRIL 22, 2020

But “getting real” is exactly what viewers love: this is a chance for them to see you (or your brand) on a personal level. Good news for brands — or humans! — All of the big social platforms prioritize live content in their newsfeeds. Facebook Live videos, for example, get six times more interactions than pre-recorded ones.

Social Media 145

Social Media Privacy YouTube Instagram 145

Hootsuite

MARCH 23, 2023

An AI caption writer for Instagram, Facebook, Twitter, and LinkedIn powered by ChatGPT is coming to Hootsuite. AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. You are a human.

Tools 135

Tools HootSuite Price Template 135

Kikolani

JANUARY 3, 2013

Some marketers even consider earn media as the holy grail in marketing – the peak of all your marketing efforts. This is because consumers trust friends more than they trust brands or paid ads or even celebrity brand ambassadors. A logo behind a brand or people you know? Why is this so? Viral Lock.

Tools 151

Tools Digg Nielsen Klout 151

agora pulse

MAY 24, 2017

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. All brands can replicate this and use this strategy to drive more Instagram Ads conversions. There was a beginning, a problem, and a resolution at the end.

Conversation 129

Conversation Instagram How To Adwords 129

Sprout Social

MARCH 27, 2024

Plus, see the top five review management software to manage reviews for business intelligence and explore examples of how brands have used review management to their advantage. What is review management? This ultimately leads to a stronger, more resilient brand. Use this information to your advantage.

Review 81

Review Brands Sentiment Reputation 81

Oktopost

JANUARY 25, 2021

Many social media campaigns fall victim to common missteps like these: – Using a social media “voice” that doesn’t fit with your brand. – Generating lots of social media buzz without having in-depth content to maintain engagement. Increasing brand awareness? Set your goals.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Buffer Social

MAY 2, 2017

In general, there are six types of social proof. Expert: Expert social proof is when an expert in your industry recommends your products or services or is associated with your brand. Celebrity: Celebrity social proof is when a celebrity endorses your products. Examples: the blue checkmark on Twitter or Facebook.

Marketing 111

Marketing Influencer Instagram Trends 111

Buffer Social

NOVEMBER 21, 2018

We’ve shared our own study on the importance of images in Twitter posts for more social sharing. Our social media management tool incorporates image posting because we know how important that element is to engage your followers and fans. Facebook posts, Instagram posts, tweets, and more. Burst (by Shopify).

Sites 111

Sites Public Domain Creative Commons Embedding 111

Sprout Social

AUGUST 23, 2016

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. However, social media can benefit businesses of any size. One of the biggest advantages of social media marketing is it’s less reliant on a large budget.

Social Media 40

Social Media Avatar Social Networking Compete 40

Sprout Social

NOVEMBER 4, 2016

Monitoring your organization’s brand mentions is really only one segment of the conversations worth monitoring. With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. sproutchat.

Geotagging 40

Geotagging Instagram Twitter Hashtag 40

Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.”

Meme 54

Meme Real Estate MySpace Organization 54

Mindjumpers

AUGUST 1, 2012

Since then, it has become one of the leading social media management platforms counting clients in the league of Spotify and Virgin. The Wildfire acquisition will help Google entice more clients to their pool, as they will now be able to run ads on all of the social networks directly through Google.

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220