Competing with Free

Direct Marketing Observations

I’ve often said that the majority of people that follow brands on Facebook do it not because they are supposed brand champions but purely because they are hoping to get something out of the engagement. Why would you follow Nike on Facebook? How do other companies compete when Nike, Gatorade and AE give stuff away for free? It may create awareness of the brand, product or company but there is no value in free. So how do you compete?

How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? It's natural for us to want to do business with people and brands we trust and who make us feel good.

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QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

They have to do something to differentiate themselves from the larger brands. To keep consumers engaged, aware of their product, and demanding more, small CPG brands have incorporated text-driven calls-to-action and QR codes on packaging.

Why I’m Competing With You. And You. And You. And You.

Convince & Convert

Now, you’re competing with Coke. This concept was brought into sharp focus for me recently by the new “ Social Break-Up&# research from ExactTarget and CoTweet (clients) that examined why consumer stop engaging with brands in email, Facebook, and Twitter.

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Required Competencies for Social Organizations February 24th, 2010 |Written By: Jay Baer | View Comments Tweet Now, marketing is the center of American business.

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics.

Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

We can launch a blog, start a business, embrace video live streaming, get on snapchat, Twitter, Facebook, LinkedIn, Instagram and everything in between and within a short time steal media attention from even some of the biggest, baddest media platforms that have been doing this for decades.

YouTube Tuesday: Checking In With Facebook Places

Firebelly

Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer.

What Does the New Facebook Mean for Brands?

SocialFish

This post by my friend Tonia Ries of the Realtime Report was so comprehensive that instead of doing my own version of a summary of Facebook-related analysis, I asked her if I could repost it here for you. So what does it all mean for brands? So what about brand pages?

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Optimizing Facebook for Business: Tabs, Tags & Sharing

Harp Interactive

When it comes to Facebook, your brand is competing with rants, life events, link suggestions, pet photos, Mafia Wars, Farmville & other businesses vying for attention! Optimize Your Facebook Tabs. Optimize your Website’s Title & Meta Tags for Facebook Sharing.

Is Your Brand Relevant as a Toaster and Avocado? 10 Strategies to Stand Out in 2019

Pam Moore

The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands. Even owners of the smallest businesses are getting social savvy and finding unique ways to compete with the big brands.

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

Buffer Social

What a year for Business Pages on Facebook! It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend.

A Step-by-Step Walk Through the New Facebook Messenger Rooms

agora pulse

Everyone’s been talking about the new Facebook Messenger Rooms … but what do they mean for you and your business? Maybe you have noticed a new feature on Facebook under your status updates: Rooms. You do need to have a Facebook account to create a Room, though.

Groups 108

Is Your Brand Relevant as Avocado Toast? 10 Strategies to Stand Out from the Digital Noise in 2019

Pam Moore

The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands. Even owners of the smallest businesses are getting social savvy and finding unique ways to compete with the big brands.

10 Facebook Posting Tips to Improve Your Brand Awareness

Sprout Social

Every business knows that Facebook is integral to a successful marketing strategy. While there’s no such thing as the perfect Facebook post, there are ways you can optimize your content for success. Include Branded Hashtags, But Not Too Many. Facebook

Tips 113

5 Tips for Improving Your Facebook Ads Results Starting Now

agora pulse

Your Facebook targeting is one of the most important elements of your Facebook ad campaign. It determines who sees your Facebook ads. There are three overarching types of audience on Facebook: Cold, Warm , and Hot. Remarket your website visitors with Facebook ads.

Tips 163

How to Strategically Comment as a Page on Facebook

agora pulse

As a Facebook community manager, you need to know how to comment on a Facebook Page as your Facebook Page. Now, you have several options to use throughout Facebook. If you do, you can expand your reach and engagement, and develop a stronger brand voice.

Get Expert Answers to These Facebook Advertising FAQs

agora pulse

Facebook ads can be a powerful part of your social media strategy—when you use them correctly. But until you’re consistently seeing a clear ROI on your ads, how do you know if you’re doing Facebook advertising right? Facebook ads are the slow game, your pillar of stability.”.

FAQ 99

What Should Be The Outcome of Brand Conversations in Social?

Direct Marketing Observations

Do big brands actually have conversations with the people/customers/prospects that friend, follow and fan them? Before we answer that, let’s talk about the dynamics of what we the consumer “feel” if a brand does talk to us. Do they want to share what the brand says? Tom: “Maybe I should buy Famous shoe brand x shoes and walk to work, it would be quicker!” ” Famous Shoe Brand: 2 hours later “Hey Tom, how’s it going today?

Facebook Launches a New Social Network | Social You Should Know

Ignite Social Media

This week we see Facebook release a brand new social network aimed at white-collar enterprise workers, proof that Messenger bots are going to be the latest rage (whether we need them or not), and data showing us how many users are viewing Instagram Stories.

How to Use Brand Storylines to Spark Social Media Engagement

Convince & Convert

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. Their brands have a presence, but the content is lacking. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups.

Can You Build a Content Marketing Super Brand

Convince & Convert

As part of his book research, Mark asked me about how I have built for myself a “super brand” where people trust or want to consume what I create, without having to sample it first, and whether anyone could create a “super brand” if they chose to do so.

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Quick Facebook Ads Tests To Run Now for Q4

Jon Loomer

The fourth quarter is the most wonderful time of the year for direct-response Facebook advertisers. In 2017, Facebook reported that 70% of millennials are influenced in their holiday buying by Facebook and/or Instagram. Source: Facebook IQ Study.

Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?

Mindjumpers

A couple of months back, I wrote a blog post about the launch of Facebook’s new App Center. When the App Center launched in May this year a vast number of people were already playing games on Facebook. The new App Center is boosting Facebook gaming.

What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. With the latest update, Facebook has put emphasis on the fact that people use the Facebook News Feed to stay updated – not only about their friends but also about what’s happening in the world.

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No More Copied Content on Facebook

Socialmedia.biz

It used to be that marketers, website owners, and bloggers only had to worry about staying compliant with Google’s algorithm and its updates but now it seems that they have to stay in tune with Facebook’s ever-changing algorithms as well.

Myspace Integrates Facebook

Mindjumpers

Tweet Until now, the integration between Myspace and Facebook has been limited. Myspace has got a brand new design and now enables their users to Connect with Facebook to transfer likes and interests. Urban Outfitters Likes Facebook.

5 fitness brands winning social media

Sprout Social

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. Brand takeaways. Facebook. Brand takeaways. Brand takeaways. Facebook.

Brands 104

The Psychology of Facebook Page Engagement: Exploring Status Updates

The Marketing Blog

If you are a marketer responsible for the social media function or a sociosumser (social + consumer = A consumer on the social web) trying to get a grip of user behaviour patterns on Facebook then you might consider reading this further.

University branding: How to build your school’s brand on social media

Sprout Social

Not only does social media help you build your brand and develop an audience that’s passionate about your educational opportunities, but it also enables you to foster relationships with prospective, current and former students in a way you wouldn’t be able to otherwise.

Brands 105

Facebook Followers: Profiles vs Pages

Ari Herzog

With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. Facebook explains following : “When you follow someone, you see their posts in your news feed. ” “Plus, having a page means you can take advantage of Facebook ads for promotions.

Four Ways Brands Can #Unplug

Social Media Strategery

People are now actively avoiding their digital lives in favor of reconnecting offline: 61 percent of Facebook users have taken a vacation from the site. I remember when publishing one blog post a week was considered a best practice for brands. Image courtesy of Flickr user davitydave.

Brands 105

11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

People often brand themselves as an expert in a field or an authority on a topic, but are careless with the way they present themselves, calling into question their expertise, and injecting doubt into the minds of potential customers. where I speak and share all things branding??

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Social Media Optimization 2014: Twitter or Facebook?

SocialFish

————— Whether it is the short tweets of the internet’s darling birdie, or the groups, pages, and thumbs up ‘likes’ of Facebook that rocks your website’s boat, there is one of these two online outlets to keep your SMO up to par in the new year.

Is Twitter Trying To Be Like Facebook?

Firebelly

Over the last month or so Twitter has designed its platform to compete with ever changing Facebook. New Twitter Features: Header Image: The new header image on a Twitter profile ressembles Facebook’s cover image.

How to Create Facebook Reports with Sprout Social

Sprout Social

Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Facebook Audience Growth.

5 Ways Socially Mature Brands Deliver Great Customer Experience

Convince & Convert

With everything moving faster, you have to be on the ball with regards to your communication strategy, branding, and customer interactions. In addition, you are no longer competing exclusively with brands in your industry. Image via Unsplash.

Brands 111

The Social Side of Brand Management

Techipedia: Tamar Weinberg

Customer interaction allows you to build relationships, and gives you the ability to develop brand advocates through offering incentives, promotional codes, and sneak peeks at the latest products or services you have going out. This is a guest post by Chris Birk.

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How Does The New Generation Experience Brands?

Twist Image

TL;DR: they see a brand message. Are they blind to their Facebook feed? Do they never turn on a television, pick up a magazine, notice a brand embedded in a video game, see an email from a brand that they signed up for? Will they not sign-up to receive information from a brand that they are interested in? The concept of the big idea as a value-add to a brand that is struggling to get awareness and sales is not flawed. brand. brand experience.

The Battle (and Blending) of Social and Search Rages On

Firebelly

Search engines and social networks are competing (and combining) in a myriad of ways. Heres a brief play-by-play: First, Googles Social Search feature graduated from an opt-in Google Labs experiment to a default feature on Google.com for signed in users - although it wont leverage much of Facebook. Then Facebook announced that Bing will exclusively power Web search on Facebook and serve up search ads. Many in the blogosphere are calling it a "Facebook killer."

Are your new fans on Facebook REALLY new? (Research)

The Realtime Report

As a marketer watches their Facebook Fan totals go up, up, up — sometimes organically and sometimes via paid Facebook ads — they get a rush of gratification that they are building their customer base to new altitudes. For this analysis, I partnered with Compete, Inc.

How to conduct smarter social listening for consumer brands

Sprout Social

That’s exactly why social media for consumer brands is so important. While monitoring certainly matters, social listening for consumer brands is about translating your customer interactions into, well, action. As a result, brands need to dig deep and define exactly what their target audiences look like as “one-size-fits-all” customer profiles just don’t cut it. Perhaps you’re a grooming brand and your audience is millennial men with beards.

10 Strategies to Stand Out From the Digital Crowd of Noise in 2019

Pam Moore

The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands. Even owners of the smallest businesses are getting social savvy and finding unique ways to compete with the big brands.