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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study.

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study.

CPC 105

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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

When benchmarking your brand’s performance against competitors or an industry, it should be easy enough to pull likes, comments, and shares over fans/followers. An impression on Twitter is not determined by the same methodology as on Facebook.

Content Types and When to Use Them

Ignite Social Media

Objectives like driving sales on a website, introducing a brand, or encouraging interaction on a channel are common. Passive engagements are more about raising awareness of the brand and its features, like viewing a video.

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5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

Buffer Social

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. If you’ve ever interacted with the brand before the imagery on its site also feels incredibly familiar.

130 most important social media acronyms and slang you should know

Sprout Social

FB – Facebook. They are responsible for managing and nurturing a brand’s relationship with its community – not to be confused with social media manager. CPC – Cost per click. The amount of exposure that your company owns in comparison to the competition.

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A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

Buffer Social

After speaking with top brands and marketers from around the globe, we’ve discovered a simple 3-step approach to successful social media advertising. We’re super excited to bring you our brand new Skillshare class on social media advertising !

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