INDUSTRY INSIGHTS YOUR PEERS ARE READING
Fresh off the heels of our star-studded Top DTC Brands of 2019 report comes a question – how have all these extremely different brands made the DTC model work? In one corner, we have sunscreen and skincare brand Supergoop! Brand Marketing MORE
This will allow you to maximize your brand reach on social media, engage with the right people , and achieve your social media goals. Does it fit your brand image? So if you want your brand to be on YouTube, I would recommend reading up on YouTube SEO.). MORE
Instagram has become a huge sales channel for online stores and e-commerce brands, and with new features like tagging products and shopping stories , you have more ways to convert your followers into customers than ever before! The Insta-famous lifestyle brand Ban.do MORE
Intimate knowledge of markets and customers alike is the key to success for any brand. Our new geolocation function lets you see exactly where conversation about your brand is coming from, right down to street level*. MORE
With that, my experiences over the past 17 months have led to several insights for brands targeting who are brides on social media should be mindful of. My advice to brands: Sponsored influencer content is hands down the way to go. It’s all about the comparison. Weddings. MORE
Using social media in a brand marketing campaign can help make your brand more tangible. Before you start a Social Media Brand Marketing Campaign Get your online marketing materials lined up and within easy reach. MORE
Over the last few months, we heard a lot of our clients at top brands and agencies tell us one thing: they wanted the ability to create internal notes or annotations within owned and competitor content. We just launched one of our most demanded features – Content Tagging! MORE
With billions of active users, it’s clear that these social networking sites are powerful and have a lot of opportunities for your brand to engage with consumers. 89% of marketers say they use Facebook as part of their brand’s social strategy. Which network is best for your brand? MORE
With the launch of Tru, Hilton’s goal seems to be completely millennial-focused: Hilton CEO Christopher Nassetta is confident in the younger market being attracted to Tru, stating, “I ultimately think this will be our biggest brand over time.” Politics: Iowa Votes First. MORE
When you’re looking at a Facebook vs. Twitter comparisons in terms of which is best for your brand, the first the thing that comes to mind is which thing first came into being. This has lead to Facebook having bigger and better brand exposure for its own brand, but what about yours? MORE
It is therefore no big surprise to learn that many businesses and brands are starting to take advantage of their advertisement services and the possibility of promoting and highlighting contests or other engaging content. Report: How Social Marketing Works for Retail Brands [Report]. MORE
Four in 10 of the Interbrand Top 100 brands are now on Instagram, according to a new study by Simply Measured. How active are these top brands on Instagram? But overall, luxury brands are the real leaders on Instagram - Burberry, Tiffany & Co. MORE
Google+ Pages for brands have launched; let the comparisons to Facebook brand pages begin! No analytics make is nearly impossible for brands to measure success (however they choose to define it) on their pages. On Google+, everyone hits the wall (which is not necessarily a bad thing) but brands wanting to customize or set expectations for their fans’ experience via a Welcome or Landing tab are unable to do so. MORE
Brands on YouTube. From a brand perspective, YouTube is still one of the bigger platforms whose potential has not yet been fully explored. Furthermore, YouTube is a great social network for using storytelling about your brand behind the scenes. How Brands Used Twitter in 2012. MORE
Creating “stories” – be it from the original Snapchat or the latest Instagram version, can be a great way for brands to connect with its fans and followers. But many brands tend to stray away from it, from lack of knowledge on how to best incorporate their content into short 15 second videos. There is something to be said about brands that innovate this interesting space and create one-of-a-kind, highly engaging Stories. Every Story can be a fresh take, or a brand-new idea. MORE
The evolution from a flat, two-dimensional Web browser experience pales in comparison to what you can see, when you "go into" a virtual reality or augmented reality experience. In terms of simplicity, this is how I think brands needs to define the difference between the two: Augmented reality. MORE
This is an issue that’s all too prevalent among brands. The trick is to engage in an open dialogue with consumers to cultivate a cohesive brand story. Here are six ways to keep your brand in check and portray your company authentically: 1. MORE
elow are some great examples of brands that nailed their product launches so you can get a better idea how to successfully promote your new product : Example #1: Pingit by Barclays. So they started testing another version of the ad, mentioning their brand name within these five seconds. MORE
Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands. But it offers a basic snapshot that allows for a relative comparison. Pinterest: Great Opportunity for Lifestyle Publishers and Brands. MORE
According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. So, why aren’t brands able to capitalize on that? Inconsistent or Sloppy Branding. MORE
It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. ?? Though Facebook and Instagram have both reached hero status, they have very different superpowers. MORE
As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights. Brand Awareness. Social media is all about interactions. MORE
billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Are you surprised that 87% of social media mentions about the brand came from overseas? MORE
The question remains: are you looking to associate your brand with a variety of niche audiences or establish a more generalised mass appeal. Using a newer influencer will afford you the opportunity to achieve branding exclusivity. Calling all marketeers! MORE
The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to traditional display ads. MORE
Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. MORE
That’s exactly why social media for consumer brands is so important. While monitoring certainly matters, social listening for consumer brands is about translating your customer interactions into, well, action. As a result, brands need to dig deep and define exactly what their target audiences look like as “one-size-fits-all” customer profiles just don’t cut it. Perhaps you’re a grooming brand and your audience is millennial men with beards. MORE
Think about the luxury goods or culture-based fashion brands. People will pay a premium for brands. By comparison, Apple sold 3.3 Watch that space, precisely, to see how powerful the interoperability must be for a brand to really find momentum and lift. There is a huge lesson for all brands here. If your brand is new. If your brand is struggling. What more can we do to make our brand be fully-interoperable for our consumer's experience? MORE
With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Adidas is making the most of Instagram’s image-centric format by focusing on the people involved with its brand rather than its specific products. MORE
By comparison, Facebook has 8 billion daily video views and YouTube roughly 4 billion. If you are a brand who is paying Snapchat to run ads on the platform, you’re only running one 10-second video at a time in the context of a Snapchat-curated story. MORE
Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Here are some of the most important conclusions from the report: Brands Twitter activity. MORE
02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least. MORE
For example, once you get users following your brand on Instagram, you’ll want them to like your content so they see you more often. This creates more brand awareness and visibility for your content. Instead, try to select filters that match your brand’s voice and identity. MORE
I still understand the value of measuring influence from the perspective of brands and analytics. In my mind the value of attempting to measure social influence is more on the side of businesses and brands rather that the people whose influence is being measured. MORE
The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park. Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare. MORE
And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. The death of brands on Instagram? MORE
Viewers of the profile not only see the stories of the people and brands they follow at the top of their Instagram app, but they can also easily view the story when clicking on the profile picture of any Instagram user. Brands have already invested in community and relationships on Instagram. MORE
Each platform comes with their own unique features and capabilities, so it’s important to carefully consider which one would best fit your goals and your brand. The post A Comparison of Social Media Live Video Platforms appeared first on Ignite Social Media - The original social media agency. MORE
Essentially, you are able to create two types of tests: Campaign Comparison Test. Campaign Comparison Tests allow you to compare two campaigns (obviously) to determine which results in the lowest cost conversions. Campaign Comparison Test: Overview. MORE
Top Brands on Twitter: Enterprise Brands Vs. Small Companies. Wondering how enterprise brands and small businesses are using Twitter? For starters, here are some key findings from the report: 98% of all top brands are active on Twitter. MORE
While data around stories is lacking, brands can still use Instagram analytics tools to gain incredibly helpful insights into Instagram performance. If you’re a brand, you still might be weary to hop on the Instagram Stories train. MORE
Unmetric
MARCH 13, 2017
The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park. Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare.
The Marketing Blog
MARCH 2, 2010
02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least.
Ignite Social Media
FEBRUARY 14, 2017
Each platform comes with their own unique features and capabilities, so it’s important to carefully consider which one would best fit your goals and your brand. The post A Comparison of Social Media Live Video Platforms appeared first on Ignite Social Media - The original social media agency.
Akamai Marketing
JULY 2, 2012
I still understand the value of measuring influence from the perspective of brands and analytics. In my mind the value of attempting to measure social influence is more on the side of businesses and brands rather that the people whose influence is being measured.
Unmetric
AUGUST 2, 2019
Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products.
Talkwalker SM
JULY 23, 2015
Intimate knowledge of markets and customers alike is the key to success for any brand. Our new geolocation function lets you see exactly where conversation about your brand is coming from, right down to street level*.
The Realtime Report
AUGUST 13, 2012
Four in 10 of the Interbrand Top 100 brands are now on Instagram, according to a new study by Simply Measured. How active are these top brands on Instagram? But overall, luxury brands are the real leaders on Instagram - Burberry, Tiffany & Co.
The Realtime Report
SEPTEMBER 10, 2012
billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Are you surprised that 87% of social media mentions about the brand came from overseas?
Mindjumpers
FEBRUARY 14, 2013
Brands on YouTube. From a brand perspective, YouTube is still one of the bigger platforms whose potential has not yet been fully explored. Furthermore, YouTube is a great social network for using storytelling about your brand behind the scenes. How Brands Used Twitter in 2012.
Talkwalker SM
SEPTEMBER 7, 2016
With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Adidas is making the most of Instagram’s image-centric format by focusing on the people involved with its brand rather than its specific products.
The Realtime Report
JANUARY 24, 2014
Top Brands on Twitter: Enterprise Brands Vs. Small Companies. Wondering how enterprise brands and small businesses are using Twitter? For starters, here are some key findings from the report: 98% of all top brands are active on Twitter.
Firebelly
APRIL 2, 2018
It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. ?? Though Facebook and Instagram have both reached hero status, they have very different superpowers.
Buffer Social
OCTOBER 25, 2018
This will allow you to maximize your brand reach on social media, engage with the right people , and achieve your social media goals. Does it fit your brand image? So if you want your brand to be on YouTube, I would recommend reading up on YouTube SEO.).
Unmetric
SEPTEMBER 12, 2018
Over the last few months, we heard a lot of our clients at top brands and agencies tell us one thing: they wanted the ability to create internal notes or annotations within owned and competitor content. We just launched one of our most demanded features – Content Tagging!
Adam Sherk
FEBRUARY 27, 2013
Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands. But it offers a basic snapshot that allows for a relative comparison. Pinterest: Great Opportunity for Lifestyle Publishers and Brands.
Pixlee
AUGUST 29, 2019
Fresh off the heels of our star-studded Top DTC Brands of 2019 report comes a question – how have all these extremely different brands made the DTC model work? In one corner, we have sunscreen and skincare brand Supergoop! Brand Marketing
Ignite Social Media
JULY 15, 2016
With that, my experiences over the past 17 months have led to several insights for brands targeting who are brides on social media should be mindful of. My advice to brands: Sponsored influencer content is hands down the way to go. It’s all about the comparison. Weddings.
Firebelly
NOVEMBER 8, 2011
Google+ Pages for brands have launched; let the comparisons to Facebook brand pages begin! No analytics make is nearly impossible for brands to measure success (however they choose to define it) on their pages. On Google+, everyone hits the wall (which is not necessarily a bad thing) but brands wanting to customize or set expectations for their fans’ experience via a Welcome or Landing tab are unable to do so.
Jon Loomer
MARCH 24, 2016
And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. The death of brands on Instagram?
Sprout Social
MARCH 21, 2019
That’s exactly why social media for consumer brands is so important. While monitoring certainly matters, social listening for consumer brands is about translating your customer interactions into, well, action. As a result, brands need to dig deep and define exactly what their target audiences look like as “one-size-fits-all” customer profiles just don’t cut it. Perhaps you’re a grooming brand and your audience is millennial men with beards.
Later
SEPTEMBER 23, 2018
Instagram has become a huge sales channel for online stores and e-commerce brands, and with new features like tagging products and shopping stories , you have more ways to convert your followers into customers than ever before! The Insta-famous lifestyle brand Ban.do
Convince & Convert
FEBRUARY 8, 2016
With the launch of Tru, Hilton’s goal seems to be completely millennial-focused: Hilton CEO Christopher Nassetta is confident in the younger market being attracted to Tru, stating, “I ultimately think this will be our biggest brand over time.” Politics: Iowa Votes First.
Convince & Convert
DECEMBER 7, 2015
By comparison, Facebook has 8 billion daily video views and YouTube roughly 4 billion. If you are a brand who is paying Snapchat to run ads on the platform, you’re only running one 10-second video at a time in the context of a Snapchat-curated story.
Sprout Social
JUNE 30, 2019
With billions of active users, it’s clear that these social networking sites are powerful and have a lot of opportunities for your brand to engage with consumers. 89% of marketers say they use Facebook as part of their brand’s social strategy. Which network is best for your brand?
Devumi
SEPTEMBER 12, 2014
When you’re looking at a Facebook vs. Twitter comparisons in terms of which is best for your brand, the first the thing that comes to mind is which thing first came into being. This has lead to Facebook having bigger and better brand exposure for its own brand, but what about yours?
Audiense
JANUARY 10, 2018
The question remains: are you looking to associate your brand with a variety of niche audiences or establish a more generalised mass appeal. Using a newer influencer will afford you the opportunity to achieve branding exclusivity. Calling all marketeers!
Sprout Social
JANUARY 3, 2017
While data around stories is lacking, brands can still use Instagram analytics tools to gain incredibly helpful insights into Instagram performance. If you’re a brand, you still might be weary to hop on the Instagram Stories train.
Twist Image
MARCH 11, 2016
The evolution from a flat, two-dimensional Web browser experience pales in comparison to what you can see, when you "go into" a virtual reality or augmented reality experience. In terms of simplicity, this is how I think brands needs to define the difference between the two: Augmented reality.
Buzz Marketing for Technology
SEPTEMBER 26, 2012
According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. So, why aren’t brands able to capitalize on that? Inconsistent or Sloppy Branding.
Pam Moore
AUGUST 3, 2016
Viewers of the profile not only see the stories of the people and brands they follow at the top of their Instagram app, but they can also easily view the story when clicking on the profile picture of any Instagram user. Brands have already invested in community and relationships on Instagram.
Convince & Convert
JULY 2, 2014
This is an issue that’s all too prevalent among brands. The trick is to engage in an open dialogue with consumers to cultivate a cohesive brand story. Here are six ways to keep your brand in check and portray your company authentically: 1.
Twist Image
JANUARY 10, 2017
Think about the luxury goods or culture-based fashion brands. People will pay a premium for brands. By comparison, Apple sold 3.3 Watch that space, precisely, to see how powerful the interoperability must be for a brand to really find momentum and lift. There is a huge lesson for all brands here. If your brand is new. If your brand is struggling. What more can we do to make our brand be fully-interoperable for our consumer's experience?
Josh S Peters
NOVEMBER 30, 2009
Using social media in a brand marketing campaign can help make your brand more tangible. Before you start a Social Media Brand Marketing Campaign Get your online marketing materials lined up and within easy reach.
Ignite Social Media
APRIL 20, 2017
Creating “stories” – be it from the original Snapchat or the latest Instagram version, can be a great way for brands to connect with its fans and followers. But many brands tend to stray away from it, from lack of knowledge on how to best incorporate their content into short 15 second videos. There is something to be said about brands that innovate this interesting space and create one-of-a-kind, highly engaging Stories. Every Story can be a fresh take, or a brand-new idea.
Sprout Social
AUGUST 15, 2016
For example, once you get users following your brand on Instagram, you’ll want them to like your content so they see you more often. This creates more brand awareness and visibility for your content. Instead, try to select filters that match your brand’s voice and identity.
Sherrilynne Starkie
AUGUST 19, 2013
The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to traditional display ads.
ProBlogger
MARCH 13, 2017
elow are some great examples of brands that nailed their product launches so you can get a better idea how to successfully promote your new product : Example #1: Pingit by Barclays. So they started testing another version of the ad, mentioning their brand name within these five seconds.
Mindjumpers
JANUARY 25, 2013
As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights. Brand Awareness. Social media is all about interactions.
Mindjumpers
SEPTEMBER 4, 2012
It is therefore no big surprise to learn that many businesses and brands are starting to take advantage of their advertisement services and the possibility of promoting and highlighting contests or other engaging content. Report: How Social Marketing Works for Retail Brands [Report].
Jon Loomer
JANUARY 18, 2018
Essentially, you are able to create two types of tests: Campaign Comparison Test. Campaign Comparison Tests allow you to compare two campaigns (obviously) to determine which results in the lowest cost conversions. Campaign Comparison Test: Overview.
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