Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Visible Technologies Still doing what they do. Brandimensions Folded into its BrandProtect sibling in early 2009. In case you were wondering.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Bill Hartzer

MAY 26, 2010

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Convince & Convert

JANUARY 9, 2012

Results can vary wildly based on company and intensity of feeling. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. We like Visible a lot. Could Twitter be used for on-the-fly ad optimization? Differences in social listening software are vast.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Net-Savvy Executive

APRIL 5, 2011

An endorsement of social media business value today ," Visible Technologies " A glimpse into the possibility of the post mass media, one-on-one, world ," MotiveQuest. An endorsement of social media business value today ," Visible Technologies " A glimpse into the possibility of the post mass media, one-on-one, world ," MotiveQuest.

Radian6 44

Radian6 Visible Technologies Sentiment Brand Monitoring 44

Proactive Report

JUNE 24, 2010

Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc. Visible Technologies. ViralHeat Read a review. BuzzLogic Insights.

Filtrbox 68

Filtrbox Tools Jive Netvibes 68

Convince & Convert

JANUARY 9, 2012

Results can vary wildly based on company and intensity of feeling. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. We like Visible a lot. Could Twitter be used for on-the-fly ad optimization? Differences in social listening software are vast.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87