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UGC + Social Distancing: Bringing the In-Store Experience Online

Pixlee

So the question presents itself; how can companies adapt to social distancing and deliver more personalized online shopping experiences? One answer is with user – generated content (UGC). UGC is 35% more memorable than other media, and 50% more trusted.

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New Social Networks & Features to Try in the New Year: What You Need to Know

Ignite Social Media

Have you started planning your 2020 social media strategy? 2019 has brought plenty of changes to the social media landscape, and we anticipate similar growth in 2020! Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy. If you haven’t tested Instagram Stories for your brand yet, you are missing a big opportunity!

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Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers. When it comes to reaching these users, here are our top travel brands on social. A key part of our social strategy is the curation of UGC.

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. .

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9 Brands Driving Meaningful Change on Instagram

Later

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. And social media is a great way to share that mission with your community.

Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. Social Media Stories Breakdown by Channel.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Retail companies the world over are taking to holistic commerce and everything it brings to the table.

2019 Influencer Marketing Trends for Brands

Pixlee

But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. In 2018, the network reached one billion monthly active users and is expected to continue to grow, according to TechCrunch. Also, the platform will continue to be the leading one for brand-influencer collaborations. In 2019, more brands will be able to show returns from Instagram, if they’re making the best use of the platform.

A Marketer’s Guide to User-Generated Content Rights and Ownership

Convince & Convert

Since the early days of social media, ordinary people have been creating quality user-generated content. Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. Brands now must accept the onus to obtain the proper consent from users. Image via BigStockPhoto.com.

What We Learned By Following 4 Pet Brands on Instagram Stories for a Month

Likeable

Stories have become Facebook’s fastest growing products in the brand’s history, and Instagram as a whole is the fastest growing of all social networks today. We looked, specifically, at pet brands. The Biggest Insight: Using Stories to Build Brand Equity, Not Drive Sales.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. Create a brand logo and tagline.

How to Create a Unique Instagram Aesthetic that Fits Your Brand

Hootsuite

Your Instagram aesthetic is the first thing potential customers will notice when they check out your brand’s profile. A unique and cohesive Instagram aesthetic is not just visually pleasing, but can greatly improve brand recognition and business success. It will convey your brand’s voice, personality, and help your followers instantly recognize your content when it appears on the feed. Examples from top-brands with tips and tricks you can apply today. Social Strategy

Why the Future of Social Community is Omni-Social

Convince & Convert

It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. You can grab the slides and watch the reply of the “ Omni-social: How to create community in the digital places you own AND the places you rent “ session here, and if you care at all about community, I guarantee it will be time well spent.

9 essential social media management tools for marketers

Sprout Social

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. To give you a leg up, we’ve put together a list of the best social media management tools to take your marketing game up a notch. 1: Sprout Social. Sprout Social’s comprehensive features give other social media management tools a run for their money. 2: Zoho Social.

Why Social Commerce Will Rule 2020

Pixlee

As social media matures, its capability grows as well. Now, businesses aren’t just using social media to connect with customers and drive traffic to their sites. Instead, they are building deeply impactful social relationships on the networks with their community.

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The 50 User Generated Content Stats You Need to Know

Pixlee

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. 93% of marketers are seeing results in improving brand exposure through influencer engagement. UGC and Brand Loyalty. 74% of consumers rely on social media to inform their purchasing decisions. UGC and Millennials. UGC and Ecommerce.

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What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Unfortunately given the trying economic times, sometimes big brands think that a wholesale change in look and feel, brand identity and messaging is the thing that will pump new life into a company. Throughout all the major social media platforms and channels of course.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms.

SEO Ideas: How to Improve SEO with User Generated Content

Pixlee

User-generated content (UGC) is any type of content created by users of online platforms. Over 25% of the search results for the 20 largest brands in the world are linked to user-generated content. As a result, integrating user-generated content into your SEO strategy is an effective way to boost your brand’s search rankings and to build social proof for your products. How Does UGC Influence SEO? Social Media and SEO. UGC Best Practices by Network.

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4 Tips for Driving Sales with Instagram Ads

Socialmedia.biz

With a global community like this, it’s no surprise that brands are increasingly excited about the advertising opportunities and business opportunities found on Instagram. The company has released a number of advertising options for brands in recent months that advertisers love. Here are a few tips for successful Instagram ad strategies , to help you launch captivating ad campaigns on this hugely popular social platform. Leverage UGC as Ad Content.

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An Interview with Christophe Folschette – Why Visual Listening is The Next Big Thing for Marketers

Talkwalker SM

Images and visuals are taking over online and social media. From celebrity selfies to user generated content for brands, visuals are everywhere: on Instagram, Twitter, Facebook, Buzzfeed and beyond. For marketers this kind of content is gold dust that has a tendency to spread like wildfire and helps brands connect with their increasingly social savvy audiences. Christophe: Visual listening is like social listening but for visual content.

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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. Visual content boosts social engagement. For food and beverage companies, people will likely want to see what they’re consuming before they buy. For eCommerce companies, consumers will want to get a better idea of the quality and sizing of the product. That’s why a lot of brands leverage user generated content (UGC).

How to remain agile when your priorities shift

Sprout Social

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. If you’re pivoting your messaging during a global crisis or your brand just wants to mix it up, it’s time to tap into that innate adaptability.

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The complete guide to social media and the beauty industry

Sprout Social

Social media and the beauty industry go hand in hand. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling.

Welcome To The Video Generation

The Realtime Report

Content and social networks are the new currency. Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling.

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How Instagram Has Taken Over Tourism Marketing

Pixlee

But in a digital world where social media connects travelers and homebodies alike, would-be adventurers no longer have to depend on a travel agent’s recommendation for an exciting new trip. signaling the impressive global presence of this social network. After all, the social network was only founded in 2010, under a decade ago. What makes this particular social network unique when it comes to tourism and marketing? Social Media Marketing

eCommerce Best Practices to Boost Your Online Sales

Pixlee

The eCommerce business model makes business over 62% successful compared to the companies adopting traditional business models. Each page should clearly present the brand’s value proposition and make it easy for consumers to find a product and check out. Link your store to all social networking sites to build connections. Integrate user-generated content (UGC) : Real customer photos and videos will shout as words speak.

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10 Standout Social Media Marketing Examples From 2016

Sprout Social

What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Think of how your brand can work outside the box to put together creative campaigns and reach your social media goals for next year. BarkBox was very creative on social media in 2016, with a particular focus on YouTube and Instagram.

8 Observations from Internet Week New York 2011

Mindjumpers

Yahoo was one of the main sponsors for Internet Week and the Provoke Summit, and it seems as if they are striving to dust of the brand as being one of the old dot com giants – they’re fresh, they’r e on the move… or not? Pepsi´s Social Vending machine is really cool to try out and is actually social! ?Meebo.com They just launched a network where you check-in to sites and share your browsing with your network. Top Posts About Social Media During 2010.

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10 Instagram Predictions to Fire-up Your Strategy for 2020

Later

Instagram used to be all about the visuals — a cohesive aesthetic , high-quality photography, and on-brand images were a must. . The world of social media can be so funny to me sometimes. The sharing became in social media. SOCIAL MEDIA.

How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. The trick is knowing how to use social media contests strategically, rather than blindly deciding you want to do a giveaway. Why Create Social Media Contests?

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17 Instagram Marketing Tips You Can’t Afford to Ignore

Hootsuite

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. If you’re brand new or are creating a brand new account, here’s what to do: Step 1: Download the Instagram app. All social platforms are tools. Are you looking to: Increase brand awareness? Establish your brand as an industry leader? For most brands, your Instagram profile photo should be your logo. Social Strategy

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Master the art of social media reporting (with our editable template)

Sprout Social

If you’re responsible for your business’ social presence, you might feel a bit under pressure. As businesses invest more and more in social media, they want to make sure they’re receiving a positive ROI. Presenting your social data in such a way that actually makes sense to your colleagues. Struggling to convey your social activities to your team? Then it’s probably time to step up your social media reporting. Publish more UGC.

A First-Class Guide to Social Media for Travel

Sprout Social

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. But finding success on social media takes more than publishing postcard-esque pictures and announcing weekly deals on your social media channels. Social media isn’t a standalone tactic.

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The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). …Social Media Walls for Events!

We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Listening and learning about the projects they’re working on, their biggest challenges , and what their aspirations are on social media now and in the future has helped me tremendously along the way. Today’s biggest social media projects. Huge thank yous to all the social media managers who responded to our survey.

How to Start Your Facebook Business Page: A Complete Guide

Sprout Social

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. To be successful on the social network, it all starts with your Facebook Business page. A Facebook Business page is one-stop destination for customers who search for you on the social network.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks?

5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

The drivers behind a potentially long sales cycle involves content created and distributed over a broad array of social media channels that need to be measured against business objectives. But if your company’s resources and budget are stretched to the limit, what else might you leverage? Plus, giving your followers their 15 minutes of fame creates a bond that’s hard to break, making them naturally more loyal to your brand.

Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Do a Social Audit Must be done continuously – have people monitoring daily on various type of social networks as well as the blogosphere What are the conversation being held about the brand and where As well as Denimday – what is being said

The 25 Top Social Media Management Tools for Businesses of All Sizes

Buffer Social

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help. Here are 25 of the very best social media management tools out there. The 25 top social media management tools and platforms. Sprout Social.

How to build your social media marketing strategy for 2019

Sprout Social

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.