How Brands in the Pharmaceutical Industry Stack Up

Unmetric

In this piece, we specifically look at metrics, content, and campaigns of 15 brands. Brands Analyzed: Abbvie, Allergan, AstraZeneca, Bayer, Boehringer Ingelheim, Bristol-Myers Squibb, Eli Lilly & Company, GSK, Johnson & Johnson, Merck, Novartis, Novo Nordisk, Pfizer, Roche, Sanofi.

5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

Here are five things companies do that can impede storytelling success. I see this too often, especially in industries that have lots of jargon, such as high-tech, financial services, medical, pharmaceutical, etc. Today, companies need to be more afraid of not risking anything.

Trending Sources

#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

In our recent report , we’ve looked at how social listening can help pharma brands track side effects, manage a crisis and find influencers. Such data can help various departments within pharmaceutical companies to improve their products. Women’s health is a massive topic online.

5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The virus has been one of the most widely discussed topics in the pharmaceutical industry over the course of the last months. Among the Top 20 Pharma Companies, Sanofi is mentioned most often in connection with Zika.

10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

If you operate in a regulated industry such as pharmaceutical, tobacco, alcohol, finance, insurance, or a host of others… it would be a good idea to find a professional who has significant experience in your industry and understands any limitations or restrictions.

Hot Association Jobs: November 10

SocialFish

Moreover, the successful candidate will have superb relationship-building skills and experience working with the pharmaceutical, healthcare, foundation/grant organization sectors. Here are some of the coolest jobs you can find on the SocialFish job board !

3 Things You Can Learn From Daryl Katz

The Realtime Report

After Katz graduated from law school, he decided to come full circle by investing in the pharmaceutical industry. Katz’s business empire began with the pharmaceutical business, but he chose not to define himself by only one industry. 3 Things You Can Learn From Daryl Katz.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site.

5 Rules You’re Probably Breaking with Facebook Page Management

agora pulse

“Facebook Jail” is the term I use to describe the solitary place where Social Media Managers are sent without their brand page, advertising account or fan engagement. Images must also not promote lotteries, money or pharmaceuticals. Images cannot be Facebook branded or associated.

Tips 43

Career Advice for Writers: How to Become a Copywriter

Writtent Blog

The US Bureau of Labor Statistics is predicting strong job growth in this area, and studies find that companies are desperate for digital marketing talent. Would you hire someone to promote your brand who has zero online presence or expertise? Image source.

3 Tips to Use QR Codes For Information, Not Destination

Convince & Convert

I vividly remember debating whether we should use www.internetdirect.com or [link] on a series of ads my first online company ran in PC Magazine, Net Guide, and Internet World in 1994. QR codes ask a lot of prospective users. Possess a smart phone.

Drunk On The Social Media Kool-Aid

Twist Image

My company, Twist Image , sells marketing and communications services (with a focus on the digital/online channels). " Ultimately, I use Social Media as a publishing and engagement platform to create attention, awareness and interest in my company. Last year, I was attending a pharmaceutical marketing conference and one of the organizers asked if I had met a specific individual. they are the Seth Godin of the pharmaceutical marketing industry."

What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed

Kikolani

The brand new Facebook profile design featuring the timeline layout. For personal branding, you can showcase your best “cover” shot. ” Pharmaceutical companies could have a field day with publicly available health information in a timeline format.

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Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America

Puzzle Marketer

I think digital is at the tip of the spear when it comes to transforming the end-end customer experience and a pure differentiator that companies need to enact if they want to retain market share and attract new customers.

How Consumers use Social Media During Purchase

Proactive Report

“While marketers understand the importance of managing their brands online, there’s still uncertainty as to the proper weight to put behind digital media channels, especially social media, to optimize return on investment,” says Chip Lister, Managing Director of Radius GMR.

New Media By Design

Twist Image

Recently, the CEO of an up and coming pharmaceutical company was injured in an accident. The bad news is that most media brands see it as an impossible task. Why is it that the majority of online news sources all look the same? There is no doubt that news as we know it has forever changed because anyone and everyone can report on an incident live and in the moment. It's hard for the most respected traditional media outlets to break major news events in this day and age.

What the Future Holds for B2B Social Media Marketing

mashable.com

Promoting a brand through social media is no longer unique or novel — it’s simply the norm. From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. Companies are just starting to really discover the power of social and what it can do for a company’s bottom line.

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10 Actionable Blog Tricks to Skyrocket Your Sales

Writtent Blog

Sorry, but first-time visitors to your company’s website probably don’t want to talk to your sales representative. The following example from Digital Agency Couch is a perfect example of targeting content to a clear audience, which happens to be pharmaceutical marketers: Image credit: Couch.

How to Keep Your Blog Hacker, Spammer, and Spyware-free

ProBlogger

Or perhaps it wasn’t as overt—you just discovered links injected into your site footer containing the anchor text of a certain famed pharmaceutical brand. This guest post is by Sean Sullivan of F-Secure. It’s a notion that strikes fear deep in the heart of every blogger.

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Diva Marketing Talks Pharma + FDA + Social Media With Fard Johnmar and Steve Woodruff

Diva Marketing Blog

On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. His branding/marketing/social media blog is called StickyFigure.

Top Tips For Packaging Your Goods

Idaconcpts

Your packaging is one of the few ways you can set your business apart from the opposition – particularly if you are selling something that other companies are selling too. Branding.

Twitter Commits Suicide (or Twipocalypse Now: Redux)

TwiTip

Neal has worked for Comcast, GlaxoSmithKline, Qwest Communications, Paramount Pictures and Warner Brothers and his clients have included the United States Postal Service, Hyundai, DreamWorks Studios, Major League Baseball, over 20 major pharmaceutical brands and NASA.

Content aggregation drives viewers, but can it drive profits?

emediavitals.com

While the company does recruit writers and editors with journalism experience, the staff (made up primarily of contractors) focuses more on summarizing and contextualizing third-party stories than creating their own. Theres been a lot of talk about whether aggregators are good or bad, but its nice to see some coverage of the potential business models that can be pursued by media companies that adopt aggregation practices.

Power To The (e) Patient!

Diva Marketing Blog

As we've seen with consumer and business brands ePatients are using the Internet for research and social media for peer-to-peer support. Others strongly felt that monitoring should not be mandated or as @rohitbhargava tweeted that brands should not be "cyber sleths."

Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Isn’t reputation management about promoting transparency to build trust in their brand?

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

« Free Personal Branding Teleseminar by A Brand You World Summit. Create blog design that complements the rest of the personal or company brand. Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. Speaking. Archives. Contact. 9 Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. 50 Habits of a Highly Effective Blogger.

Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management

www.mckinseyquarterly.com

The McKinsey Quarterly Home McKinsey & Company McKinsey Global Institute china.mckinseyquarterly.com Help [+] Log In Register close Register Member Center The McKinsey Quarterly is the business journal of McKinsey & Company. tools present a vast array of opportunities—for companies that know how to use them. tools present a vast array of opportunities—for companies that know how to use them. Company leaders first need to survey their current practices.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles.