Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. Choose a brand over the competition (77%).

Engagement 136

Engagement Brands Review Influencer 136

Visually SM

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. How can I implement a video strategy for my brand? Twitter, on the other hand, revealed that tweets that contain videos are nothing less than 10 times more engaging.

Social Media 246

Social Media Video Company Content 246

Ignite Social Media

SEPTEMBER 5, 2023

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. We are sharing our top picks for most inspiring and engaging social media posts over the past month. Their post got a high level of engagement, including tons of reposts. That might sound hard to do, but don’t worry.

Social Media 161

Social Media Brands Content UGC 161

The Realtime Report

OCTOBER 25, 2012

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement?

Engagement 194

Engagement Automotive Brands Paid Search 194

Sprout Social

NOVEMBER 10, 2022

It can be tricky to convey your brand’s personality and communicate a clear reason for people to follow or buy from you in an extremely limited character count. When people first run across your brand, your social media presence is likely one of the first things they’ll check out. Make your brand easier to find (via search).

Social Media 92

Social Media Engagement Brands Template 92

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 121

Facebook How To Publishing Analytics 121

Janet Fouts

NOVEMBER 4, 2020

How do we get re-engaged in the workplace ourselves and enjoy better relationships and a happier team? Make It Work she reveals why you don’t have to rely on your company, your coworkers, your boss, or anything other than yourself for your professional fulfillment and engagement. Company Website. Facebook.

Engagement 161

Engagement Airlines Consultant LinkedIn 161

Webbiquity SMM

DECEMBER 13, 2018

Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry. Here are a few tips that will help to boost your company’s profile on LinkedIn. Update your profile image and banner.

LinkedIn 179

LinkedIn Company Comparison Meme 179

Mindjumpers

APRIL 19, 2012

The new Timeline design rolled out earlier than expected for many brand pages. This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis.

Engagement 277

Engagement Facebook How To Eventful 277

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). How to Do Social Selling on Facebook. Jump to a Section.

B2B 171

B2B Brands LinkedIn Groups 171

Ignite Social Media

JUNE 27, 2019

For personal use, Facebook can be a helpful tool for connecting with friends, family, and others with similar interests. As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide. Are you currently part of any groups on Facebook? If XYZ Company.

Groups 134

Groups Groups Brands Facebook 134

The Social Media Incubator

OCTOBER 15, 2013

One of the things you want to make sure you do right with a company page, is the branding and voice of your page. When professionals visit your company LinkedIn page, you want them to know exactly what your company is about within the first minute of looking at your page. Let people know who you are.

LinkedIn 132

LinkedIn Company Brands Social Media 132

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote.

Research 257

Research Report Social Media CPM 257

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research. over 2018.

Brands 108

Brands Facebook Journal Issues 108

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

Engagement 156

Engagement Social Media How To Hubspot 156

Keyhole.co

OCTOBER 20, 2022

Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has. Table of Content What is Engagement Rate? Why Should You Track Engagement Rate? How to Calculate Engagement Rate. What is Engagement Rate? Why Should You Track Engagement Rate?

Engagement 105

Engagement Metrics ROI Comparison 105

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

MAY 14, 2020

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. What are the components of an engaging post? What is social media engagement?

Engagement 144

Engagement Social Media How To Metrics 144

Visually SM

OCTOBER 29, 2020

However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking. Why does every company need a social media strategy? How to build a social media strategy for your brand? What is a social media strategy?

Social Media 130

Social Media Engagement Strategy How To 130

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Clearly, Facebook hopes that by attaching its latest attempt to an already popular platform, it’ll see much better results. Showcase Your Brand Personality.

Instagram 234

Instagram Brands Real Estate Remix 234

Socialmedia.biz

MARCH 30, 2019

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. below average engagement rate. below average engagement rate. With an average of 1.47

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 105

Reputation System Brands Knowledge Base 105

Convince & Convert

DECEMBER 3, 2014

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. The companies follow the routine. Their brands have a presence, but the content is lacking. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. It lacks energy.

Engagement 167

Engagement Social Media Brands How To 167

Jon Loomer

NOVEMBER 22, 2022

We’re entering one of the biggest weeks and months of Facebook advertising for the year. Some brands will be jumping into Facebook ads for the first time this year to increase sales. Look, if you’re an e-comm brand, this is your time of the year. Service companies can be good if you offer gift cards.

CPM 188

CPM Discount Facebook Advertising 188

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 127

Review Brands How To Analysis 127

Keyhole.co

JANUARY 24, 2024

However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. million Facebook: 8.4 million LinkedIn: 170K (‘The Wendy’s Company) TikTok: 1.7

Engagement 52

Engagement Social Media Strategy Meme 52

Hootsuite

JUNE 14, 2022

When used well, they can also boost your reach and engagement. We’ll take you through how and when to use each of them to maximize your engagement. As a brand, this hashtag allows you to show followers the emotional side of your business. People like to engage with other people, not typically with brands.

Hashtag 145

Hashtag Engagement Instagram HootSuite 145

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Source: Hubspot Facebook. PRIORITY PLATFORM: Facebook and Instagram Advertising. Source: Shopify Facebook.

B2B 150

B2B Social Media Brands Hubspot 150

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local activation for global brands is on the rise.

Report 274

Report Brands Facebook Nielsen 274

Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. However, this did not deter the brand from embracing the same humorous approach on its social media accounts. million Facebook: 5.1 Instagram: 1.3 million YouTube: 108K Twitter: 808.3K

Social Media 52

Social Media Engagement Strategy Meme 52

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Ignite Social Media

SEPTEMBER 9, 2019

Facebook has been heavily marketing their Groups feature lately and even prioritizing Groups in the news feed, which has led to a lot of questions from brands on whether they should have one (or a few). However, the decision to create a brand Group shouldn’t be taken lightly. The post Should Your Brand Be Using Facebook Groups?

Groups 107

Groups Groups Brands Facebook 107

Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. Check in on comments/engagement from the community.

Facebook 161

Facebook Marketing Eventful Social Media 161

Oktopost

JANUARY 9, 2023

Are you using social media to engage with customers, but have no idea how to measure your success? You’re not alone—many marketers struggle with understanding social media engagement rates. This, on its own, makes it essential for businesses to track social media engagement rates and prioritize increasing them.

Engagement 62

Engagement Social Media How To B2B 62

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

FEBRUARY 3, 2022

This is especially true if your recent marketing push fell flat or your engagement rate is low. A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Improve customer engagement and satisfaction. But motivation can be hard to come by. The reality?

Campaign 137

Campaign Engagement Marketing Hashtag 137