Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I spent a long time in a very large brand.
Socialized
NOVEMBER 26, 2009
Oracle has Beehive , Microsoft has added social capabilities to SharePoint , SocialText is in the enterprise, as is IBM’s Lotus Connections , but no category killer has emerged. Before we can say the enterprise social software market is mature, enterprise brands must become as generic and pervasive as PowerPoint.
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Buzz Marketing for Technology
JUNE 27, 2008
New Open FAST-SharePoint Search Bits Post @ MSFT Codeplex. Personal Branding. SharePoint. John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â??
Convince & Convert
JULY 12, 2012
Internal Community Managers. Jay: Do you think it’s important to have an internal community. manager, the same way that you would have an external community. Jay: Do you think it’s important to have an internal community. manager, the same way that you would have an external community. Jacob: Yes.
Convince & Convert
FEBRUARY 16, 2012
If you think about what’s gaining steam across the entire social community, it’s all visual. But it’s all that direction and I think there’s a larger trend at play there around communicating, not just data, visually, but communicating every aspect of your life visually as opposed to textually. Jay : Sure.
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