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How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy.

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9 Brands Driving Meaningful Change on Instagram

Later

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. And social media is a great way to share that mission with your community.

12 Brands on Pinterest with Awesome Marketing Strategies

Later

Many brands on Pinterest are already tapping into its huge potential for marketing and growth. From creating engaging community-focused boards, sharing inspirational content, and optimizing Pins for driving sales and traffic, the best brands on Pinterest are savvy about how they post!

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Five Brands Taking the Next Step in Supporting Equal Rights During Pride Month

Pixlee

Pride, which began in the wake of the Stonewall Riots against police discrimination towards the LGBT community in New York, has evolved since 1970. As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community. These brands showcase authentic customers and proudly emphasize their community values through a value-oriented message. Brand Marketing

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Instagram’s Shoppable Feature: What it Means for Brands

Pixlee

While engagement on social media is important for brand affinity, it’s even better when social media marketing can be directly tied to sales. The feature aims at making it easier for brands to sell their products directly from the social media platform. If brands combine both of these elements, then brand-customer relations will benefit. The feature was introduced as a way for brands to promote products through Instagram feeds in the ‘shop’ section of the app.

How to Support Social Causes as a Brand on Instagram

Later

More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. .

5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

So, what does your business need to do to make sure you’re taking advantage of this community-building tool? Whereas our feeds may represent our most aspirational and idealized selves, Stories are our raw, unfiltered thoughts and projects. As goes for the user, so should go for brands. We all know we need to feature submissions from our fans in our content strategy somehow—it’s what keeps them posting about your brand!

Building a Powerful Brand Ambassador Program Featuring Sylvia Choi of Yakima Racks

Pixlee

Editor’s note: Community is central to everything at Pixlee. And luckily, we’ve got a great community of experts to share thoughts with. Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. Brand guidelines.

Top 5 User-Generated Content Tools of 2020

Pixlee

User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. Good user-generated content tools help you collect and publish UGC, all in one platform. 92% of customers trust earned media (like UGC) more than any other form of content.

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6 lessons and predictions from the best social media campaign ideas of 2021

Sprout Social

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers. Dove’s Self-Esteem Project. ??

4 Easy Ways to Use Social Media for Customer Feedback

Pixlee

Social media is a hotbed of content; when navigating its various channels the right way, your brand can garner reviews and feedback as well as user-generated content (UGC) for your own marketing purposes.

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9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. If you’re trying to get customers to rally around your brand and help promote your products, implement a community hashtag.

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What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Unfortunately given the trying economic times, sometimes big brands think that a wholesale change in look and feel, brand identity and messaging is the thing that will pump new life into a company. UGC (user generated content) can, in some cases will, bring the big brands to their knees. The idea of a new shiny brand identity had completely backfired. We recognise that we missed the opportunity to engage with the online community.

10 Social Media Predictions for 2019

agora pulse

I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. It was a powerful message that millions stood behind especially given that Nike donated $5 million to organizations advancing equality in US communities. Shape your social media stories around your supported charities, community activities and local causes.

The State of Paid Social in 2020

Pixlee

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it.

Social Spotlight: Adobe and How to Borrow from B2C

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. Many B2C brands rely on user-generated content, or UGC, to supply them with a real-life look at how consumers are interacting with the brand and its products.

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11 Creative Ways to Use Instagram Carousel Posts for Your Business

Later

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! We’re used to seeing swipe-right transformations, like makeovers, home renovations, upcycling projects, artwork, and even tattoo designs. Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . For example, SPF skincare brand Supergoop!

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3 Ways to Add Social Proof to your Magento Storefront

Pixlee

To keep up with this projected growth, e-commerce platforms, solutions, and CMS software will need to evolve to meet new customer needs. To adapt, innovative brands are embracing the online communities that they’ve cultivated and are finding new ways to collaborate with customers. This has led to an emerging focus on how brands encourage and leverage the content that customers are creating and sharing about them online.

The Ultimate Guide to Instagram Hashtags in 2019

Later

So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . The Ultimate Guide to Instagram Hashtags in 2019 will help you understand everything you need to know about using Instagram hashtags to get more followers, improve your posts’ engagement rates and build a community around your business. . How to Create Your Own Branded Instagram Hashtag. #1: Branded Hashtags. Community Hashtags. Inspire Your Community.

How to remain agile when your priorities shift

Sprout Social

If you’re pivoting your messaging during a global crisis or your brand just wants to mix it up, it’s time to tap into that innate adaptability. Right now social media usage has spiked around the globe, giving brands an opportunity to reach new followers.

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Send Tweet: Insights From the #PixleePros with Andrew Weiss

Pixlee

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” How does community impact your life as a marketer?

Send Tweet: Insights From the #PixleePros with Andrew Weiss

Pixlee

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” How does community impact your life as a marketer?

We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Listening and learning about the projects they’re working on, their biggest challenges , and what their aspirations are on social media now and in the future has helped me tremendously along the way. Today’s biggest social media projects. The breakdown of social media projects. There were so many great projects here.

7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? This makes it easier to create branded, themed stories around UGC.

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season. It’s a really powerful message to send, and it’s been very effective for REI’s brand. You’ve probably seen this with many of the brands you love.

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How to Create Your Own Instagram Stories Filter (Using Spark AR Studio)

Later

Want to create Instagram Stories filters for your brand? But now, anyone and everyone can design and create Instagram Stories filters for their brand using Spark AR Studio! Previously, these filters could only be created and shared on Instagram by approved brands and creators, making it a really cool but exclusive trend to get involved with. . We're also introducing the new Effect Gallery, making it easier to discover unique effects from the creator community.? ?

5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

Keep in mind, however, that crowdsourcing projects do take a lot of moderation & feedback. Invaluable crowdsourcing systems build in options for your community to produce work, not just paid crowdworkers. Plus, giving your followers their 15 minutes of fame creates a bond that’s hard to break, making them naturally more loyal to your brand. Do you remember the last time you helped make something, or were involved with a big project?

10 Instagram Predictions to Fire-up Your Strategy for 2020

Later

Instagram used to be all about the visuals — a cohesive aesthetic , high-quality photography, and on-brand images were a must. . But brands are now starting to take advantage of the trend too — especially when it comes to raising awareness for the causes that they stand for. .

22 Benefits of Social Media for Business

Hootsuite

Benefits of social media for brand building. Increase brand awareness. Think people only connect with brands they already know on social media? Humanize your brand. Establish your brand as a thought leader. Gauge sentiment around your brand.

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience? Let’s dive deeper into how you can use hashtags for Instagram to grow your audience and build your brand. Community hashtags. Branded Hashtags.

8 Reasons to Schedule Instagram Posts + Stories in 2020

Later

Check out how jewelry brand Chupi have matched their grid and Instagram Stories aesthetic to their IGTV videos perfectly: . Why Schedule Instagram Posts #2: Win Back Time for Other Business Projects . tagged all UGC in the photo above ?? ????

12 Myths Holding You Back From Instagram

Later

So here’s the truth about 12 BIG Instagram myths — so you can start growing your brand on Instagram with confidence: Instagram Myth #1: Instagram is Shadowbanning Business Profiles. So you can rest easy knowing that your posts won’t be banned from Instagram (as long as you follow Instagram’s Community Guidelines of course!). This is a brand new rumor on the scene and we wanted to investigate it! . Take for example beauty brand Trinny London.

How to Dress Up Your Content For Halloween

Ignite Social Media

Get Crafty with DIY Projects and Decor. Capitalize on your fans newfound DIY inspiration by filling their feeds with all kinds of DIY projects, recipes, and costumes that use your product or service. When creating content, think of your fans interests and what sort of DIY project your brand could help them with. If your brand specializes in hardware (like our friend Lowes), a DIY pumpkin carving kit or homemade spider web décor might be right up their alley.

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11 chatbot marketing examples to boost your bot strategy

Sprout Social

While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. Chatbots are projected to save businesses billions by 2022 by streamlining customer service and bot-based commerce. And so the positive impact of chatbots really hinges on the quality of a brand’s bot. Check out how these brands are killin’ it with bots and what your business can learn from them. “The bots are coming.”.

How to Repurpose Your Content Again and Again

Convince & Convert

One of the benefits of having older content (especially content that your audience has liked) is being able to use it as inspiration for your next project. Creating an article titled “How Social Media Can Help Artists and Creatives” wouldn’t just be easy, it would engage an entirely new market and help develop your brand in the process. Ever heard of user-generated content (UGC)? Let’s face it: most of your old blog posts are aging like milk, not wine.

The 25 Top Social Media Management Tools for Businesses of All Sizes

Buffer Social

Description: Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients. How do you stay on top of all your social media marketing tasks?

Seven Quick Tips for Winning Ways at Social Media on a Tight Budget

agora pulse

Large brands have in-house graphic designers, Photoshop experts, and a video production team. Remember to add branding via your color palette and logo. You could be fined for copyright theft, something that becomes increasingly likely the bigger your brand is.

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The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Calling itself “the first digital publishing platform that is fully wired for social,” RebelMouse enables brands, media companies and individuals to create content that reaches and grows audiences across the social web. It caters to individuals as well as enterprises who have content marketing in their branding strategy.” — GetApp.