Social Spotlight: Michigan State University and creating community in this ‘new normal’
APRIL 24, 2020
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. One of the indelible experiences of college is the sense of community–often the first community you get to choose for yourself.