Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Conclusion: Use Apps to Enhance Your Brand.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Waxing UnLyrical

JANUARY 25, 2013

Someone I absolutely don’t know found me, somehow, and wanted to consult with me on an issue that is not strictly a digital media or social/PR issue, but more of a “personal communication” and perception issue. Was I somehow branding myself as a personal or life coach? via Flickr, CC 2.0. Image: Guudmorning!

Brands 271

Brands Consultant Issues Flickr 271

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 40

Communities Strategy Forums Project 40

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

Brands 236

Brands Handbook MySpace Construction 236

Laurel Papworth

APRIL 8, 2010

Fan pages are no longer fan pages they are Brand pages. And only the official owners of the brand can use those pages. If you want a really obvious example – even if Twitter shuts down, Facebook removes my account, and Foursquare/Flickr/YouTube and so on disown me, people can still find me on this blog.

Communities 111

Communities Facebook Widget Web 2.0 111

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views.

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Engagement Video Brands comScore 167

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 26

Communities Strategy Forums Project 26

Social Media Marketing

DECEMBER 18, 2012

It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. But the rise of Instagram as a deft and light app that allowed seamless integration into sites like Facebook, Twitter, Tumblr and more made some wonder if there was a future for Flickr. So what happened? Remember that.

Instagram 168

Instagram Flickr Privacy Policies 168

Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action. Image: mayeesherr. (in

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

MARCH 3, 2014

Image: Aidan Jones via Flickr, CC 2.0. Ken Mueller reminds us why the same rules that apply IRL community interactions should apply online. Crisis Communications: My Crush on Under Armour’s Response. What steps do you take to ensure you and your brand are personable when interacting online? Based in the Washington, D.C.,

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Consultant Flickr Resources Communities 200

Waxing UnLyrical

SEPTEMBER 13, 2013

Image: SalFalko via Flickr, CC 2.0. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Build Your Brand and Expertise. It’s important to build your brand and specify a few employees with specific expertise. Please share in the comments below!

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Blogger Strategy Technorati Community building 263

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Image: Mike Licht via Flickr, CC 2.0. Blogging for Profit? 5 Sure-Fire Ways Tools Will Help.

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Consultant SEO Flickr Blogger 191

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Image: AJ Cann via Flickr, CC 2.0. Why: Is your brand using multiple social media sites to converse with potential customers? Randy Bowden has four steps to help you revamp your brand’s social engagement.

Conversation 205

Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

DECEMBER 15, 2014

Image: Steve Garfield via Flickr, CC 2.0. IKEA ignores the lessons of Lego and The Ranger Station, sends C&D to a brand ambassador. In this short yet compelling read, Shel Holtz takes a walk down memory lane, sharing why discouraging brand ambassadors due to red tape can ultimately hurt reputation and sales.

Loyalty 180

Loyalty Consultant Startup Flickr 180

Waxing UnLyrical

JANUARY 20, 2014

Image: Mike Licht via Flickr, CC 2.0. Dear Social Business & Brand Leaders: Value My Time and I will Value Your Brand! Dear Social Business & Brand Leaders: Value My Time and I will Value Your Brand! The Future of Your Business and the Need for Change. Ken Mueller shares how he’s adapting to change.

Collaboration 193

Collaboration Consultant Flickr Resources 193

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Image: asvensson via Flickr, CC 2.0. This is Part 1 of a two-post series.

Brands 177

Brands Vocus Blogosphere B2B 177

Waxing UnLyrical

AUGUST 11, 2014

Image: Steven Depolo via Flickr, CC 2.0. Why:Storytelling is vital to the success of your brand because of its connection-building power. Why:What’s the secret to making hashtags work for you and your brand? What are some of your favorite secrets for brand success? Would the Real Holly Dawson Please Stand Up?

Curation 219

Curation Hashtag Consultant Flickr 219

Waxing UnLyrical

MARCH 24, 2014

Image: Maria Ly via Flickr, CC 2.0. I wrote this post a while back, because I thought it was a great way to explore how a little trust can go a long way when building your online community. Why Brands Must Choose Influencers Wisely. How do you build trust within your business community? Happy Monday!

Influencer 189

Influencer Consultant Flickr Collaboration 189

Waxing UnLyrical

JULY 14, 2014

Image: Paul Townsend via Flickr, CC 2.0 . In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Why: How are B2B brands achieving results with content marketing? How does your brand conduct a stellar campaign?

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Campaign SMS B2B Case Study 194

Waxing UnLyrical

JUNE 23, 2014

Image: Depone via Flickr, CC 2.0. In this WUL post, Dan Cohen shares five reasons why your brand must get on the customer-centric wagon today. Be Your Own Publisher on Social Media: 8 Brands that Kill It. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Content 198

Content UGC Consultant Flickr 198

Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Marketers Everywhere: Stop Marketing Your Brand. In this guest post for Jay Baer ‘s Convince & Convert, Kristen Matthews provides some tips on acquiring more than just brand mentions from your network. What brands have stories that you find compelling?

Consultant 190

Consultant Journal Flickr Resources 190

Waxing UnLyrical

JANUARY 27, 2014

Image: Cornelia Kopp via Flickr, CC 2.0. In this post for Steamfeed , DJ Thistle remind us to break the cycle of bad blogging practices by focusing on quality and the company we keep in the blogging community. 5 Mistakes Business Owners Make When Building Brand Loyalty. Is Guest Blogging Dead? Based in the Washington, D.C.,

Loyalty 196

Loyalty Film Consultant Flickr 196

Waxing UnLyrical

OCTOBER 9, 2012

Brands… and how ironic is it that he’s the only person for whom I felt the need to attach an affiliation?) You can also find WHR 2012 on Facebook and on WHR 2012 on Flickr , so you can draw on those resources to share the campaign with your community and urge them to help out.

Flickr 251

Flickr Upcoming Eventful Campaign 251

Waxing UnLyrical

APRIL 26, 2012

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. Does your brand message fit the network? You could find out that your overall brand message doesn’t even fit the nature of the network.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Proactive Report

JUNE 1, 2010

What might raise a few eyebrows is this finding of the iVillage and SheSpeaks survey Women and the Digital Path to Purchase : 50% of women are fans or followers of grocery, health/beauty or household product brands and the stores that carry them. 36% follow a food/beverage brand. 32% follow a health/beauty brand. Blogs 33%.

Brands 82

Brands Message Boards Flickr Forums 82

Waxing UnLyrical

APRIL 28, 2014

Image: Steven Depolo via Flickr, CC 2.0. Why: Regardless of their background, some people reject personal branding because it seems to go against their values. What Small Businesses Can Learn from the Creative Community: Share the Journey. I’ve been traveling a lot and then one of my dogs was diagnosed with cancer.

Small Business 187

Small Business Consultant Flickr Travel 187

Waxing UnLyrical

MAY 19, 2014

Image: LEOL30 via Flickr, CC 2.0. Why: A smart business owner knows that brand loyalty grows out of value. Why: Guest bloggers can be a great way to promote your brand and add value to your blogging efforts (as we have seen!). Who’s ready for a long weekend, then? That’s the theme of this week’s roundup.

Loyalty 182

Loyalty Consultant Flickr Compete 182

Webbiquity SMM

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. If you are a global brand catering to consumers in different timezones, you may want to increase this frequency further in order to address to these various geographies.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Waxing UnLyrical

FEBRUARY 24, 2014

Image: Siddharth Sharma via Flickr, CC 2.0. Why: How can you find the right influencers to accelerate brand awareness, lead generation, and conversions? Social Media: The Key to Transforming Doctor-Patient Communication [Redux]. How Does A Brand Build Loyalty? It’s still cold here. What about where you’re at?

Health Care 189

Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

AUGUST 19, 2013

Image: cobalt123 via Flickr, CC 2.0. Why: In this post for SteamFeed , Jen Olney offers some great tips to make your site’s typography more visually pleasing and help potential consumers see quickly whether your brand is a good fit for them. Good morning, all, how was your weekend? Would the Real Holly Dawson Please Stand Up?

Consultant 192

Consultant Flickr Resources Study 192

Waxing UnLyrical

SEPTEMBER 19, 2012

But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic. So I’m using this post to showcase such a community that has been actively working around sustainability. Readers: what you think about this community?

Social Media 209

Social Media Collaboration Meeting Communities 209

Bill Hartzer

OCTOBER 12, 2009

Porsche had the highest community rating in the Community Index with a score of 5,448, followed by BMW at 3,681 and Audi at 3,612. According to the results of the study, German automakers dominate the luxury auto business category, while Japanese and American brands are largely absent and unimpressive within social media.

Social Media 103

Social Media Brands Digg Forums 103

Ari Herzog

AUGUST 22, 2013

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. Looking back at my blog archive my answers were staring back at me: diluting social media , using the telephone , changing blog layouts , leaving Flickr Pro , unfriending , unlinking , and going dumb. Footsteps by schick.

Meeting 168

Meeting Marketing Avatar Flickr 168

Waxing UnLyrical

AUGUST 4, 2014

Image: Trey Ratcliff via Flickr, CC 2.0. Ian Cleary takes a look at why automation can help keep your communication channels open while you identify real prospects. In this guest post for Jay Baer ‘s Convince and Convert, Emma Bostwick examines how your brand can take advantage of the rise of the digital coupon.

Analytics 188

Analytics Consultant Flickr B2B 188

Waxing UnLyrical

NOVEMBER 3, 2014

Image: Vox Efx via Flickr, CC 2.0. In this guest post for Jeff Bullas , Pete Hugh explores how you can use social media to gain traction for your brand. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Since tomorrow is Election Day here in the U.S.,

Consultant 170

Consultant Flickr Statistics Study 170

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. Like this: Image: Nisa yeh via Flickr, CC 2.0. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Imagine you’re at a party. Then you ask them the same question. Sound ridiculous?

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

JANUARY 24, 2013

Image: The IBM Curiosity Shop via Flickr, CC 2.0. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

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Data Sysomos Sentiment Analytics 230