Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.

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Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

Brands 288

Brands Meme Research Social Media 288

Ignite Social Media

FEBRUARY 13, 2018

Most recently, Facebook announced its algorithm changes which will “prioritize posts from friends and family over public content” Translation: users will see more content from their friends and less content from brands and businesses. . What does this mean for my brand? . The result?

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Pam Moore

MARCH 4, 2018

Though it may be tempting to be the loudest or most negative marketer in the social room to grab attention, the truth is these tactics are likely hurting your brand more than helping it. Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Need more help?

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yMarketingMatters

FEBRUARY 8, 2018

These updates will result in fewer public posts from pages and fewer videos in the News Feed” “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. #Facebook News Feed Changes. Don't Panic. Figure out how to create content that will get people talking to EACH OTHER, not just you. #2

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Ignite Social Media

SEPTEMBER 9, 2020

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. Opportunities for Brands. How It Works.

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Groups Groups Tools Brands 172

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Want to leverage social media, digital marketing and branding to grow your business? Get up off the ground.

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Feed Feedly News Tips 164

Mindjumpers

DECEMBER 6, 2013

What does it mean for brands? Advertising Community Management Facebook Marketing & Communication content creation EdgeRank facebook advertisign Facebook Page fan acquisition news feed news feed algorithm organic reach paid reach ranking' Especially on mobile. Similar Posts: Facebook Updates News Feed.

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agora pulse

FEBRUARY 25, 2021

Building a social media community? If you’re looking for ways to create a thriving online community, check out the following tips. We recently interviewed the co-owners and co-founders of Simply Social Media , Amy Tischler and Caitlin Jenkins, to ask them about building online communities. Create hassle-free entry points.

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Communities Social Media Tips Energy 113

Jon Loomer

JANUARY 11, 2018

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. But we don’t know exactly how this will impact your brand or mine until this actually rolls out. The brand stuff is fine, too, but there’s a lot of it. .” ” Something for brands to keep in mind.

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Buffer Social

MAY 3, 2018

On stage at F8, David Marcus, Head of Messenger, shared some big announcements relating to the platform : AR for the Messenger Platform: Messenger is testing new functionality that will give brands the ability to create AR effects and brand experiences. Sharing to Stories. Facebook preperation for a future without the News Feed.

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Feed Feedly News Communities 109

Audiense

MARCH 16, 2023

Social media is the perfect platform for connecting with customers and building familiarity with your brand. 52% of online discovery happens in public social feeds, and 93% of Twitter community members are open to brands getting involved in conversations.

Social Media 78

Social Media Brands How To Feed 78

Audiense

MARCH 16, 2023

Social media is the perfect platform for connecting with customers and building familiarity with your brand. 52% of online discovery happens in public social feeds, and 93% of Twitter community members are open to brands getting involved in conversations.

Social Media 78

Social Media Brands How To Feed 78

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

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Strategy Brands Content UGC 123

Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. Social media is an excellent platform for raising brand awareness and engaging your audience.

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Social Media Tips Marketing UGC 226

Later

AUGUST 10, 2021

We spoke to Annabel Okeya, founder of Seventh & Oak , an independent brand of handmade and eco-friendly home fragrance goods based out of Ontario, Canada. . Annabel shares the inspiration behind the brand, why she’s passionate about sustainability, and how she’s built an engaged digital community — all during a global pandemic.

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Communities Instagram Feed Feedly 80

The Realtime Report

FEBRUARY 17, 2022

to Strengthen your Brand. You need to have a presence in TikTok if you want to boost your brand’s sales. It would be best to incorporate several tips when using TikTok to strengthen your brand. Tiktok Strategies That Will Help in Strengthening the Brand. Community Building. How to Strategize TikTok.

Brands 91

Brands How To Hashtag Influencer 91

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

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Strategy Brands Hubspot Survey 131

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Buffer Social

MAY 10, 2022

When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. Of course, wanting a community and actually creating one are two very different things.

Communities 89

Communities Collaboration Influencer Instagram 89

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

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Instagram Brands Fashion Sports 155

Later

JANUARY 27, 2021

In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . 6 Brands With Shoppable Instagram Feeds. Read our case study with the beverage brand. #2: But don’t just take our word for it. The best part? 2: Well+Good.

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Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. How can you balance staying relevant with social media trends while keeping it professional and aligned with your agency’s brand? Image Source: VB Sheriff’s Office Instagram.

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Engagement Communities Video Tourism 149

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. The Living, Breathing, Human Brand.

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Brands Training Policies Template 167

Social Media Strategies Summit

APRIL 8, 2021

You can create and edit short (30-second) videos, adding music and effects, then share them with your followers and the wider Instagram community (provided you’ve got a public account). Fortunately, nothing stays new for long in social media, and plenty of brands have already built robust use cases. Showcase Your Brand Personality.

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Instagram Brands Real Estate Remix 234

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. What is Reddit?

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Reddit Brands Meme Forums 100

Later

JANUARY 28, 2021

Social media is all about building community — and sharing user-generated content (UGC) from your biggest fans is a great way to do that. . So wherever they meet your brand, it’ll be one seamless brand story. #3. You can now showcase your Linkin.bio feed on your website with Linkin.bio Gallery. Hello, happy shoppers!

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Feed Feedly UGC Instagram 69

Sprout Social

JULY 23, 2020

In the wake of one of the largest modern social movements in history, it goes without saying that a lot of brands are rethinking their place in people’s social feeds. Always think through every potential pitfall your brand might fall into, and know when your brand needs to stay silent. What is strategic silence?

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Social Media Brands Sentiment How To 145

Later

SEPTEMBER 1, 2019

Brands are starting to think creatively outside the box — reposting and sharing their fans’ photos, videos, and stories with a strong strategy in hand. And Instagram is making it tons easier for brands to jump on board. . Some brands (usually commerce brands!) A super-strong branded hashtag! .

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Curation Feed Feedly UGC 68

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 2018 was a big year for Instagram.

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Instagram Brands UGC Travel 139

Sprout Social

FEBRUARY 1, 2024

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? The post 12 Facebook publishing tools for your brand in 2024 appeared first on Sprout Social.

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Publishing Tools Brands Facebook 97

Pam Moore

JANUARY 30, 2018

These changes impact every business, brand and publisher using Facebook for business purposes. The reality is many brands, publishers, bloggers, course creators, podcasters, and event hosts will lie to you so that you can join their pity party and complain of how Facebook is so bad. Episode Highlights. Supporting Resources: .

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Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

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Campaign Social Media Brands Apparel 91

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. This branded hashtag challenge resulted in 2 billion video views and 1.3

Brands 110

Brands Hashtag Trends Fashion 110

Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Those of us who also use Facebook to communicate professionally haven’t been too happy about these changes. Starting right away, you will begin seeing updates mostly from friends and family.

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Feed Feedly News Groups 83

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. Instagram. Source: Statista.

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Social Media Brands Content Real Estate 121