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Your Brand Is A Learning Space

Twist Image

Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. The world has changed, but brands have remained (mostly) stagnant. Brands are now an important part of our communities and ecosystems. Your brand is a learning space.

Brands 40
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Do you need to own your community?

Jeff Esposito

A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on.

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Social media SWOT analysis: what it is and how to do it

Sprout Social

Because the opportunities and marketing channels available to brands today are staggering. What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”). New leads, brand awareness and so on). Where is your community most active? Voice and captions?

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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Most people wrongly assume social enterprise networks are simply Facebook for business. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. How to use Social Media for Employer Branding and Recruitment. Future of Social Media?

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Instagram Does the Two Step - And Steps In It

Social Media Marketing

It didn't seem possible just eight short months ago when Facebook announced that it was acquiring the fledgling hipster photo sharing app for $1 billion. there seemed to be a bright future for this repository of images. So right there, users can see that they have control over their content and that Facebook seeks consent.

Instagram 168
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Social Media Is CRM

Social Media Network Marketing

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. This then leads to more sell and up sell.

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Social Spotlight: How the ASPCA uses social to inspire action

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.