Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I spent a long time in a very large brand.

Communities 117

Communities Groups Groups Social Media 117

Razor Social

NOVEMBER 29, 0002

On Facebook you can set up an ad (you don’t have to run it) targeted to your Facebook fans and then change the targeting options to work out the profile of your audience. In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Platform analytics.

Analytics 89

Analytics Social Media How To Analysis 89

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall.

Social Media 159

Social Media Statistics Strategy Research 159

Hootsuite

MAY 7, 2020

But the viral video app’s success has not come at the expense of competitors like Facebook, Instagram, or even Snapchat. For Facebook, it’s Lasso. With 800 million monthly active users, TikTok is making headway on Instagram, WeChat, Facebook Messenger, Facebook, and Whatsapp. Brands are jumping aboard, too.

Marketing 145

Marketing Statistics Hashtag Startup 145

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. link] saving4someday Jay, I have been a long time lurker but wanted to wish you and your family all the best.

Social Media 115

Social Media Strategy Travel Team 115

Hootsuite

SEPTEMBER 27, 2021

But things have changed: some of today’s hottest brands are centered around traditionally “boring” industries. Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. 16 ways to make a “boring” brand exciting. It’s exciting to see a brand get real and raw.

Products 145

Products Social Media Brands Meme 145

Viper Chill

MARCH 11, 2010

Instead of having him re-brand the whole site or add a summary in the sidebar like a lot of people, we made a simple tweak. Because I have this aim, I can build a laser-targeted community who wants to read the advice I’m giving and I can keep providing relevant content to their needs.

FeedBurner 74

FeedBurner Sites RSS Case Study 74

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.&#.

Social Media 200

Social Media Tools Strategy Tips 200

Hootsuite

MARCH 31, 2020

The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. Learn more: How the Facebook Algorithm Works. Learn more : The Beginner’s Guide to Facebook Analytics.

List 145

List Social Media HootSuite URL 145

Keyhole.co

MARCH 3, 2023

Reddit contrasts other social platforms such as Facebook, Instagram, and Twitter, where timelines and content are generally controlled by algorithms and user profiling. Upvotes work similar to how “liking” works on Facebook, with the exception that each upvote is counted towards an overall score. What does OC mean on Reddit?

Reddit 52

Reddit Marketing Lurker Posterous 52