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Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics.

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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. You are likely seeing messages from Facebook about your custom audiences shrinking. If someone opts out of iOS tracking, Facebook will receive the highest ranking event from a given visit. Now that Apple has launched iOS 14.5

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The Complete Guide to Using Facebook Chatbots for Business

Hootsuite

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? For brands trying to stand out in a crowded online marketplace, this is not a good look. What is a Facebook bot (a.k.a Facebook Messenger chatbot)?

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

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6 Tips to Protect Your Brand From Fake Social Media Accounts

Hootsuite

Fake social media accounts are an ongoing problem for both social media platforms and for brands. While the number of fake accounts on Facebook has been slowly falling over the last couple of years, the problem on TikTok has started to spike. Impostors on social media present a real challenge for all major brands.

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How to Automate DMs on Social Media

Hootsuite

Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. What are automated DMs?