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How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Does your Facebook Page have Rules or is it a free-for-all? A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance.

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Can Facebook Communities Replace Company Websites?

Firebelly

Users log online to interact and keep up with friends, blogs, brands, celebrities, and others. Many brands now opt to put “Find us on Facebook” next to or even in place of their own web address as they hope to build a community around their brand. Is this a smart move? Is this a smart move?

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The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is. According to dictionary.com, a community is. As community managers, it’s our job to manage a brand’s online (and offline) presence.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

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3 Ways Brands Can ‘Reciprocate the Like’ on Facebook

Firebelly

Brands have become quite good at asking customers to Like them on Facebook. Once they get the Like, however, many brands fail their fans. In fact, 95% of Facebook wall posts are not answered by brands ! It will infuse a sense of excitement in your community. To receive discounts and promotions.

Brands 202
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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

Buffer Social

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. You are likely seeing messages from Facebook about your custom audiences shrinking. If someone opts out of iOS tracking, Facebook will receive the highest ranking event from a given visit. Now that Apple has launched iOS 14.5