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Stop Wasting Time on Social Media if You don’t KNOW Your Ideal Customer!

Pam Moore

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. You spend hours each week working on blog content, visual images, posts for Facebook, LinkedIn, Instagram, tweets and more. Does this sound familiar? Need more help?

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The Social Media Venn Diagram

Jeff Esposito

They are beautifully displayed in this social media Venn diagram from the folks at Despair.com under the headings narcissism, stalking and ADHD (their words, not mine). Ponder on this: Narcissism- In the past year, personal branding has been a constant trending topic and buzz word across the social space. Image - Despair.com.

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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Common social media goals include … Building brand awareness. Both small and large organizations alike often aim to increase knowledge of their brand , products, and services, especially among their target audience. Creating a community. Some metrics that align with common social media goals are to: Build brand awareness.

Report 147
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Interview with Chanelle Schneider, Millennial Specialist

Firebelly

Chanelle is a freelance social media manager, the founder of #GenYChat , and currently works as the community director at My Rising Tide. If you think of us as a circle in a Venn diagram, however, you’ll see that we can share these characteristics with Baby Boomers and GenX’ers. Right now we’re on Facebook , Twitter and YouTube.

Diagrams 183
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5 Steps to Thinking More Socially About Communications

Dave Fleet

Here are five ways to begin to shift your thinking from traditional communications to social communications. Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages.

CPM 413
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Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. It takes time and effort both maintaining a Facebook page, a Twitter profile and then also a blog, and is it all worth it? Improve your image. HubSpot). >

Company 206
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Lifestyle Marketing 101

Pixlee

What does resonate amidst all these setbacks is the impact of not just marketing a product and/or service as a brand, but as a lifestyle brand. But beyond this basic ideology, what is a lifestyle brand specifically? Define ‘Lifestyle Brand’ When breaking down this concept, first think about what is a lifestyle.