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Brands Using Social Media to Take a Stand Against Racism

Likeable

Throughout the past two months, many brands have been using their platforms (and their dollars) to support anti-racism organizations and the Black Lives Matter movement. While a majority of these brands have remained silent in the past on similar issues, this time has been different. Pernod Ricard: Crowdsourcing App.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. Crowdsourcing is an useful model because it can be used by any group for any reason.

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How To Use Facebook For Marketing

Mindjumpers

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. The Facebook Ecosystem. Engage your fans.

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14 types of social media every marketer should know

Sprout Social

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

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The pros and cons of social media

Sprout Social

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

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How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

Running a successful Facebook contest for your business doesn’t happen by luck. A well thought-out Facebook contest can help you: Increase engagement. If you want to run your best Facebook contest, here’s your guide! How to Run a Successful Facebook Contest for Your Business. Higher brand awareness.

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Use Instagram to Create Visual Engagement

Mindjumpers

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How Threadless Engages its Community on Instagram. The photos are interesting as they tell a story and show the brand identity.