Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

Instagram 130

Instagram Engagement Brands How To 130

The Realtime Report

SEPTEMBER 8, 2022

Across the board, the social landscape is now being driven by niche communities and subcultures. However, a place where TikTok has perhaps slightly lacked in comparison to the likes of Instagram and Facebook is the ability to reach users on a hyperlocal level, or at least, not with ease.

Social Graph 91

Social Graph Comparison Features Communities 91

Pixlee

SEPTEMBER 10, 2020

In an uncanny way, Instagram Reels are very reminiscent of the similar TikTok format which led people to draw warranted comparisons. . Based on a preliminary survey of 50 leading brands, Reels are resonating well with their audience as well as gaining traction with Instagram’s algorithm. How did it play out?

Instagram 74

Instagram Brands Authentication Film 74

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business.

Communities 95

Communities Company Social Media Case Study 95

Keyhole.co

MARCH 4, 2024

Analysis of Netflix’s social media accounts One of the things that set Netflix apart on social media is their ability to engage with their audience and create a sense of community. Social listening involves monitoring social media platforms for mentions of your brand or related keywords. on Facebook).

Analysis 98

Analysis Social Media Strategy Meme 98

Keyhole.co

NOVEMBER 19, 2023

For comparison, Tumblr has 555 million and Instagram has 400 million. Target Audiences: For brands with target audiences made up of teenagers and young adults, make Snapchat a focus. TOMS This shoe brand demonstrates its philanthropic side through Instagram, boosting engagements and impressions along the way. billion users.

Template 52

Template Templates Examples Social Media 52

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. It’s not going anywhere.

Strategy 175

Strategy Marketing Banking Influencer 175

Ignite Social Media

JANUARY 27, 2021

In a time of continuous ups-and-downs globally, it is more important than ever to pay attention to what your brand is posting on social. It can be difficult to decide whether the event or situation warrants your brand going dark, but this is when having a plan in place can help. When to Go Dark on Social Media.

Social Media 155

Social Media Feed Feedly Eventful 155

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Ability to target influencers or brand advocates. Social media intelligence could be the answer.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Pixlee

SEPTEMBER 17, 2020

And while many brands were already thriving online, late arrivals to the ecommerce scene are catching up quickly. Before the holidays hit, run through this checklist to make sure your brand is prepared to offer the best experience for customers. . Use Community-Driven Content Across all Channels.

UGC 93

UGC Comparison Influencer Price 93

SocMed Sean

FEBRUARY 15, 2022

While TikTok is still an emerging social media platform, having been launched in only 2016, it is growing at a blistering pace, even in comparison to other social media networks. The hashtag #smallbusiness currently has 25+ billion views on TikTok, so small business owners are using it for brand recognition in new audiences.

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

MARCH 26, 2020

Given the complex nature Red Hat’s offerings, the customer and community feedback Red Hat receives on social media every day is invaluable. If you’re finding it difficult to set professional and personal boundaries, lean into the community and human connections that make social media such a powerful platform.

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

Keyhole.co

SEPTEMBER 13, 2023

A favorite among the younger crowd, it is the perfect marketing platform for improving brand visibility. You can categorize your content, simplify discoverability, and expand brand awareness to a larger audience by using industry-relevant hashtags. With over 1.7 That’s where the right TikTok hashtags can help you.

Hashtag 52

Hashtag Trends UGC How To 52

Buffer Social

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. This can help build brand awareness, humanize your brand, and build trust with your audience.

Examples 101

Examples LinkedIn Collaboration Case Study 101

agora pulse

JULY 17, 2020

Common social media goals include … Building brand awareness. Both small and large organizations alike often aim to increase knowledge of their brand , products, and services, especially among their target audience. Creating a community. Some metrics that align with common social media goals are to: Build brand awareness.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

JANUARY 13, 2017

The #SproutChat community believes that brands should continue to invest in video because it’s the content format that social networks tend to favor and that users want to see. Larger brands with bigger budgets will also begin to pivot towards augmented reality and more immersive content experiences. A1 a lot more video.

Communities 40

Communities Social Media Comparison Instagram 40

Ignite Social Media

AUGUST 26, 2021

Social media has both its pros and cons, both for private users and brands. Social media can also connect people with information about fundraisers, give them access to mental health resources, or allow for greater overall community involvement, all from a location that consumers already engage with regularly. Pros of Social Media.

Social Media 161

Social Media MySpace Comparison Platform 161

Later

JUNE 28, 2021

Read on to find out how you can leverage Micro influencers to grow your brand. Angela Onuoha is a perfect example of a Micro influencer whose built a community of beauty-lovers through her expert skincare and hair tutorials: View this post on Instagram. Benefit #2: Micro Influencers Have Niche Communities on Instagram .

Influencer 133

Influencer How To Marketing Instagram 133

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Look at the channels they use to communicate and engage with customers, promote their business and drive the most visibility.

Analysis 93

Analysis Report Examples Tools 93

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Engagement Metrics How To 62

Pixlee

AUGUST 29, 2019

Fresh off the heels of our star-studded Top DTC Brands of 2019 report comes a question – how have all these extremely different brands made the DTC model work? In one corner, we have sunscreen and skincare brand Supergoop! Not bad for a brand started in 2007, who received their first major funding in 2013. . Perhaps More.

Brands 40

Brands UGC Comparison Retail 40

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Now, marketers are striving to build a YouTube presence for better brand visibility and engagement. Engaging with comments lets you connect with your audience and build a community.

Metrics 52

Metrics Analytics YouTube Video 52

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016.

Instagram 60

Instagram Brands Sports Travel 60

Mindjumpers

SEPTEMBER 17, 2012

Another interesting fact is that over 65% of respondents indicate that in addition to social platforms such as Facebook and Twitter, they are using community plat­forms. 80% of survey respondents state they monitor for brand mentions in real-time, near-time or a few times a week. Monitoring. Investment.

Survey 225

Survey Report Social Media ROI 225

Sprout Social

AUGUST 7, 2023

Brands and the social media managers that run them took to the platform with enthusiasm. A near effortless sign up experience combined with Meta’s influence in the social media industry made creating a profile an easy choice for brands and individuals alike. Naturally, a lot of the conversation veers toward comparison.

API 92

API Social Media Management Platform Instagram 92

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. It’s not going anywhere.

Strategy 91

Strategy Marketing Banking Influencer 91

Keyhole.co

DECEMBER 7, 2022

Brands get to share quick product updates, new launches, and company information succinctly. But to cultivate a community of brand advocates, you must devise a powerful strategy. Twitter competitor analysis is when brands dissect their competitors’ performance on Twitter. This starts by monitoring your competitors.

Analysis 52

Analysis Twitter How To Comparison 52

Dave Fleet

NOVEMBER 22, 2010

This has three big implications: Self-identified audience – if people are talking about your company or brand, they’re doing the equivalent of raising their hand as people who care. Social media outposts don’t come with a built-in, ready-to-go audience – you need to build your community over time. Nowadays, the rifle can work.

CPM 413

CPM Comparison Diagrams Sentiment 413

Later

SEPTEMBER 4, 2020

Your Instagram profile should be an inclusive space and one where your community can come together without barriers. And one of the best ways to create an inclusive community is to add captions to your Instagram Stories and videos. A post shared by Adam Mosseri (@mosseri) on May 15, 2020 at 11:12am PDT. But why is this so important?

Instagram 124

Instagram How To Comparison Video 124

Proactive Report

NOVEMBER 21, 2022

These are the people who shape the narrative around your brand. You start by listening and gathering information about your brand/s, your company, and your competitors. Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. Once you have the data.

Social Media 64

Social Media Analysis Research Conversation 64

Unmetric

APRIL 11, 2016

Creating brand content at the cadence that social media demands is no easy task. It was the first social media search engine for brand content and offered a virtually unlimited supply of brand content, easily searchable and filterable. It indexed over 150 million pieces of brand content. Uncanny, right?

Comparison 113

Comparison Metrics Analytics Engineering 113

Social Media Marketing

JUNE 22, 2018

An average user would any day prefer watching videos in comparison to reading paragraphs of text. No wonder videos are helping brands generate more traction in terms of shares, likes, and promotions. Video Marketing - Better phones, faster data, and increased network penetration – the ingredients are all right for video marketing.

Trends 124

Trends Marketing Tips Comparison 124

agora pulse

SEPTEMBER 22, 2020

So, say you’re a start-up social media agency that wants to drive free-trial sign-ups, an HR rep promoting company culture and brand, or an internal comms pro at a multinational company needing a way to get information to employees quickly … Video should be a key component of your content strategy. Here’s proof: Engagement.

Video 116

Video Social Media Management Small Business Template 116

Buffer Social

JANUARY 25, 2022

Prioritizing One-on-One Interactions Alison Hazinski, owner of One and Only Paper Alison Hazinski, the owner and designer behind stationery and gifts brand One and Only Paper , has found that one-on-one customer interaction is the strongest channel for business growth, so she’ll be prioritizing those opportunities.

Small Business 91

Small Business Marketing Retail Education 91

Waxing UnLyrical

OCTOBER 28, 2016

shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave. If no engagement from the community, numbers mean nothing #measurepr. Empty #measurepr. A4 Inches in a print mag. justsayno #measurepr. Even number of followers. It was a fast-paced and fun event that was full of useful information.

Content 100

Content Comparison Banking Consultant 100

Almost Savvy

JULY 19, 2011

While some may argue that there are some features which are very similar those on Facebook or Twitter, it is not a straight-across apples to apples comparison. If such a move doesn’t make sense for my business community, as well as my friends and family, it doesn’t make sense for me.

Tools 261

Tools Apple iPhone Comparison 261