Convince & Convert

APRIL 20, 2016

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. While this is something that its sister company, Facebook, has done for a while, it didn’t stop people from freaking out. There is nothing dull about this community’s content.

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Feed Feedly Instagram How To 60

Twist Image

JUNE 19, 2015

There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. So, what's a brand to do? The brand imperative for Facebook seems clear.

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Convince & Convert

FEBRUARY 3, 2016

Briefly, Affinio is a Marketing Intelligence Platform that leverages the social graph (how people are connected) to understand the communities that exist within a defined audience through their interests, affinities, and the content they consume. This allows us to understand each community in the context of their interests.

Content 60

Content How To Marketing Case Study 60

Buzz Marketing for Technology

DECEMBER 15, 2009

BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it). Its time next year to embrace it!

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Marketing Adwords Mobile Social Graph 217

Convince & Convert

MARCH 9, 2016

It’s no wonder, with the ever-increasing amount of brand-generated content and ad-blockers making it harder to promote branded content, that brands are looking for new ways to reach their audience. So what happens when the influencer becomes popular and is inundated with PR requests from brands? for every $1 spent.

Influencer 60

Influencer Marketing Authentication Social Graph 60

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. But which social media monitoring tool is the best for your brand? Best of all? Start Your Free Trial.

Tools 52

Tools Social Media Sentiment Price 52

Buzz Marketing for Technology

DECEMBER 15, 2009

BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it). Its time next year to embrace it!

Marketing 157

Marketing Adwords Mobile Social Graph 157

Koka Sexton

MARCH 19, 2012

I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others. As I mention in the post the ROI of social media , building up to the different skill levels should be the goal of any company that wants to become a social business.

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Press Release Skills Yammer Social Networking 96

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Pages are great for brands to push out information. Groups are great for small groups of people to share and communicate. Created by Inigral Inc. ,

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Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

NOVEMBER 1, 2011

And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. That every year, you would double the size of your social graph, depending on what you were sharing. That fosters community. Jay: Stands to reason. Brian: Yeah.

Klout 121

Klout Social Capital Influencer Social Graph 121

Buffer Social

JANUARY 12, 2023

He predicts that social posts will be generated by ChatGPT after being trained with a company's brand persona. Kendall also predicts that per-platform social managers will become a thing since brands can be more efficient and devote their attention to one platform. zariaparvez i should be in a meeting rn lol.

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Social Media Social Media Management Collaboration Fashion 124

Little Web Giants

NOVEMBER 4, 2014

Then I went a step further and thought I ought to give this back to the social media marketing community. Facebook is a social network for individuals and businesses. Company, Organization or Institution. Brand or Product. Cause or Community. So without further ado, here it is. Artist, Band or Public Figure.

Social Media 47

Social Media Facebook Marketing CPM 47

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. The fee for up to 75,000 sent emails per month is just $99.97.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Little Web Giants

NOVEMBER 4, 2014

Then I went a step further and thought I ought to give this back to the social media marketing community. Facebook is a social network for individuals and businesses. Company, Organization or Institution. Brand or Product. Cause or Community. So without further ado, here it is. Artist, Band or Public Figure.

Social Media 28

Social Media Facebook Marketing CPM 28

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. Each of us has to make decisions about our personal brands and about what we’re comfortable exposing about ourselves, and where.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Bare Feet Studios

JUNE 9, 2010

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Bare Feet Studios

OCTOBER 10, 2008

Uptown Uncorked : Bringing People and Business Together with New Media Digital Voodoo : Digital Voodoo is a social media strategy and intelligence firm with expertise in marketing, advertising, and operations. The Michael Schneider : Social Media technologist and groundswell evangelist. Macro results.

Social Media 40

Social Media Construction Consultant Upcoming 40

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Remember, the most important customer of EVERY company is Google.

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Social Media Strategy CoTweet CoTweet 121

Keyhole.co

NOVEMBER 19, 2020

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, tending topics, etc. But which social media monitoring tool is the best for your brand? Social Mention 16. Brand24 17.

Tools 98

Tools Social Media Sentiment Price 98

Convince & Convert

FEBRUARY 5, 2015

Much like online dating, the matchmaking of brands and customers has entered into the social space with intent to discover, engage, and find compatibility to build lasting relationships. 100 followers that will be interested in your company are more important than 10,000 that won’t be. You like them, they like you.

Marketing 60

Marketing Social Graph Influencer Eventful 60

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by Biznology.

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Social Media Tips Tumblr Wikipedia 207

Convince & Convert

SEPTEMBER 8, 2010

has agreed to allow their brand to be represented online in a way that conforms with Facebook’s unilateral set of rules speaks directly to the power of the Facebook user base. Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition.

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MySpace Facebook Social CRM Consultant 136

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Rapleaf is better for larger companies. Total cost?

Social Media 153

Social Media ScoutLabs Company Consultant 153

Sprout Social

SEPTEMBER 7, 2023

When Meta announced the launch of Threads in early July, the tech company unveiled its plans for the fediverse, sparking conversations about the future of decentralized social media. The innovation is already gaining traction, but decentralized social media could change Web3 as we know it.

Social Media 121

Social Media Open Source Marketing Microblogging 121

Webbiquity SMM

APRIL 9, 2012

Four51 offers two sets of tools for local business and consumer brands. CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. ALOT. ** 5 STARS. Cool iPhone Apps.

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Review Tools Social Media Klout 200

Proactive Report

JULY 28, 2011

These execs see social media as a key factor in business strategy and direction. And there is indeed value in a community – but it s not enough just to collect them. You should definitely be building and engaging a core community of loyal fans on Facbook, Twitter – and G+ as soon as they allow brands in.

Social Media 89

Social Media Jive Strategy Social Graph 89

Convince & Convert

APRIL 7, 2010

Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect. . They are however the best at helping brands build loyalty via discounts and offers for badge winners and mayors.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Buffer Social

DECEMBER 6, 2023

Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and why.   An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO. For me, it was LinkedIn and X (formerly Twitter). 

Analysis 88

Analysis Twitter Meme Hashtag 88

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter?

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Facebook Virtual World Foursquare Banking 105