Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Influencer 211

Influencer Engagement Fashion Retail 211

Convince & Convert

MARCH 15, 2013

Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. in 2012 for television, digital, mobile, print, magazines, and outdoor. HolySocial!

Communities 138

Communities GPS How To Social Media Management 138

Firebelly

NOVEMBER 17, 2011

This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? It’s the digital equivalent of ripping something from a magazine and posting it on your bedroom wall or bulletin board. How Brands Are Involved.

Conversation 229

Conversation Brands Fashion Loyalty 229

Pixlee

DECEMBER 3, 2019

Social media video is tailor-made for cosmetics brands as both makeup and social media are inherently visual. But as new channels emerge and others transform, brands are taking stock of their audiences and budgets to maximize their growth. The beauty space on Youtube is dominated by individual vloggers, not by brands.

YouTube 65

YouTube Instagram Brands Influencer 65

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. And it’s working.

Engagement 56

Engagement Social Media Brands UGC 56

Later

JUNE 21, 2021

With millions of company pages and individual members on the platform, the space is no longer just for recruitment purposes. LinkedIn offers a vast array of marketing opportunities to establish your brand as a thought leader, boost visibility, and drive sales. Authenticity is at the core of Wealthsimple’s brand.

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Likeable

JULY 1, 2020

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. Senior Brand Director, Scotch Porter.

Industry 134

Industry Marketing Insurance Yahoo 134

Convince & Convert

DECEMBER 7, 2015

What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. Cleaning Company: “Double tap if you hate cleaning on the weekends.” Brilliant right?!

Communities 60

Communities Instagram Hashtag Engagement 60

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. He then collaborated with a magazine to create a data map of his life. “In A good example is Jana, a company that makes users a partner in their own data. Big Data’s Not for Big Companies Only.

Data 327

Data Foursquare Conference Wikipedia 327

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016.

Instagram 60

Instagram Brands Sports Travel 60

Sprout Social

SEPTEMBER 21, 2020

And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. With our friends at @BlkWomenPhoto , we asked the community to share their perspective on why #BlackJoyMatters to them and how they create those moments of joy — [link] #VSCO.

Issues 134

Issues Survey Campaign Authentication 134

Buzz Marketing for Technology

OCTOBER 1, 2008

we saw companies create websites as outposts of their companies and immediately everyone had to have one. Everyone is into thought leadership, custom content, podcasts, videocasts, community – which I think is great. In Web 1.0 But in today's Web 2.0 world all you have now is your content. I used to hate hearing in the Web 1.0

Web 2.0 100

Web 2.0 Content Brands B2B 100

Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. The company also discovered something surprising – specific types of Coca-Cola news and information ranked among the top performing content.

Syndication 163

Syndication Curation Social Media News 163

Webbiquity SMM

MAY 3, 2011

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

SocMed Sean

JANUARY 8, 2012

More and more companies are waking up to the fact that they can connect with their consumers via digital channels with more impact and for significantly less budget than traditional television, radio and print approaches. So why the big shift?

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.

Social Media 162

Social Media Flipboard Journal comScore 162

Twist Image

JANUARY 20, 2017

Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. Going further back in time, I was still in my teens and I wanted to publish my own music magazine. The fewer products and services that a company had to sell, the better.

Yahoo 40

Yahoo Retail Startup Compete 40

Webbiquity SMM

FEBRUARY 28, 2011

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155

List Twitter Brands Microsoft 155

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. ” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success.

B2B 136

B2B Marketing Construction Committee 136

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. Integrated Marketing Communications Case Study: City of Hope . 3 Ways a B2B Software Company Improved Its Integrated Communications.

Case Study 100

Case Study Study Banking Campaign 100

Mindjumpers

OCTOBER 1, 2010

Here is what you can learn from the company to achieve a more engaging and growing community. You want your community to grow bigger and you want people to recommend it to their friends. It’s more likely that an ordinary girl shows how the garments really look like than a retouched picture in a magazine does.

Social Media 279

Social Media Fashion Disqus Communities 279

Buffer Social

DECEMBER 10, 2019

Tastemade is a community of food, travel, and design lovers. Another way that brands have taken advantage of this is sharing playlists through Instagram Stories. . They’ve even branded them with their own name: Brooklinen Beats. Next up, one of the most creative Stories we saw this year came from the furniture brand Burrow. .

Instagram 98

Instagram Patterns Template Templates 98

Buffer Social

MAY 24, 2022

After all, we need to be dedicating our skill sets to building a successful restaurant and brand. Instead of spreading ourselves too thin by trying to become the expert, we focused our efforts on building a stable company that creatively integrates organizations and local leaders who are already working on the cause.

NGO 74

NGO CSR Policies Real Estate 74

Waxing UnLyrical

JUNE 13, 2012

So how do you know when to stick to your guns in building your online brand, versus when to take inspiration from the formula? They’re valid for anyone trying to build a brand online. Does my audience want entertainment, or community, or both? So to reach significant masses, we brand builders may need to adapt to the formula.

Fashion 248

Fashion Aggregator Journal Startup 248

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. What is an Instagram giveaway?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Social Media Marketing

MAY 8, 2013

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. Why does your brand need a content studio? Because, chicken.

Social Media 160

Social Media Automotive Klout Flipboard 160

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. Think only the “cool brands” are killin’ it on social?

Social Media 142

Social Media Meme HootSuite Influencer 142

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Early that year, the company underwent a rebranding, complete with a package, website, and slogan that went far beyond what they had previously offered.

Startup 237

Startup Class Eventful Retail 237

Convince & Convert

MAY 30, 2013

Many of the images are editorial, meaning that they’re not far from what you might see on a fashion blog, or in a magazine. The campaign follows the continuing trend of brands encouraging and celebrating user-generated content. About the Jessica Gioglio: Follow @savvybostonian.

Apparel 133

Apparel Fashion UGC Campaign 133

Almost Savvy

DECEMBER 15, 2011

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Did you calculate the ROI of the telephone or the company car before you invested in them? You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin.

Social Media 273

Social Media ROI Construction Reputation 273

Twist Image

JANUARY 31, 2014

It is an ongoing space where people come together to think differently about how brands can better connect with consumers. Brands struggle to understand digital marketing. To say that this is nothing new, is to acknowledge just how slow companies can be to adapt, and how adverse to change many people can be. online community.

Blogroll 103

Blogroll RSS iPhone Software 103

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. His job has been to unify them, to put together a cohesive brand voice.

Curation 139

Curation Web 2.0 Case Study Social Media 139

ProBlogger

SEPTEMBER 26, 2011

Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies. You have reach.

Company 49

Company Travel Airlines Blogger 49

Twist Image

FEBRUARY 16, 2012

Recently, a major media company reached out to me to discuss what they called, "a new business opportunity," for Twist Image. The tragedy here is that I may have needed this company's services, but I would not have led this conversation - it would have been someone else within my organization. We settled on a date and time.

Marketing 97

Marketing Findability LinkedIn Advertising 97

Social Media Marketing

JULY 18, 2013

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Here are four keys to turning customers into brand advocates. Be vigilant, community managers. Commentary Good companies are storytellers; great companies are story doers.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Adam Sherk

AUGUST 11, 2010

Lauren: Our team started the NBCLocal account a little over a year ago because we wanted to be part of the Digg community in the most transparent way possible, and we wanted to connect the national and international Digg community with interesting local stories. What Horrible Things Did Time Magazine Do in 1964?

Digg 166

Digg Marketing News Press Release 166

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Creating Brand Advocacy. ” Over the past two years, he has built the position into what it is today: “It’s all about building advocacy for the Nissan brand.” Is Nissan building brand loyalty ? Listen Now.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136