Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table. It’s been a heck of a ride!

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Content UGC Community building Hotels 253

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 40

Communities Strategy Forums Project 40

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

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Brands Handbook MySpace Construction 236

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views.

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Engagement Video Brands comScore 167

Waxing UnLyrical

MARCH 3, 2014

Image: Aidan Jones via Flickr, CC 2.0. Ken Mueller reminds us why the same rules that apply IRL community interactions should apply online. Why: Social media has given companies the ability to become more personable through online interaction. Crisis Communications: My Crush on Under Armour’s Response.

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Consultant Flickr Resources Communities 200

Laurel Papworth

APRIL 8, 2010

Fan pages are no longer fan pages they are Brand pages. And only the official owners of the brand can use those pages. If you want a really obvious example – even if Twitter shuts down, Facebook removes my account, and Foursquare/Flickr/YouTube and so on disown me, people can still find me on this blog.

Communities 111

Communities Facebook Widget Web 2.0 111

Waxing UnLyrical

SEPTEMBER 13, 2013

Image: SalFalko via Flickr, CC 2.0. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well. Build Your Brand and Expertise. Do you have a great community building strategy?

Blogger 263

Blogger Strategy Technorati Community building 263

Social Media Marketing

DECEMBER 18, 2012

It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. But the rise of Instagram as a deft and light app that allowed seamless integration into sites like Facebook, Twitter, Tumblr and more made some wonder if there was a future for Flickr. So what happened? Remember that.

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Instagram Flickr Privacy Policies 168

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 26

Communities Strategy Forums Project 26

Waxing UnLyrical

APRIL 26, 2012

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. However, a fashion or retail company has to be on there because their audience is active and present on the network.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Marketers Everywhere: Stop Marketing Your Brand. In this guest post for Jay Baer ‘s Convince & Convert, Kristen Matthews provides some tips on acquiring more than just brand mentions from your network. What brands have stories that you find compelling?

Consultant 190

Consultant Journal Flickr Resources 190

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Like this: Image: Nisa yeh via Flickr, CC 2.0. Tech companies start calling themselves “idea incubators.” Sound ridiculous?

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

JANUARY 27, 2014

Image: Cornelia Kopp via Flickr, CC 2.0. In this post for Steamfeed , DJ Thistle remind us to break the cycle of bad blogging practices by focusing on quality and the company we keep in the blogging community. 5 Mistakes Business Owners Make When Building Brand Loyalty. Is Guest Blogging Dead?

Loyalty 196

Loyalty Film Consultant Flickr 196

Waxing UnLyrical

APRIL 28, 2014

Image: Steven Depolo via Flickr, CC 2.0. Why: Regardless of their background, some people reject personal branding because it seems to go against their values. What Small Businesses Can Learn from the Creative Community: Share the Journey. Lee Odden shows you how to bring your company into the new age.

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Small Business Consultant Flickr Travel 187

Waxing UnLyrical

AUGUST 18, 2014

Image: aussiegall via Flickr, CC 2.0. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication.

B2B 187

B2B Collaboration Consultant Flickr 187

Waxing UnLyrical

JANUARY 24, 2013

Image: The IBM Curiosity Shop via Flickr, CC 2.0. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

Data 230

Data Sysomos Sentiment Analytics 230

Ari Herzog

AUGUST 22, 2013

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I managed online footprints for nonprofits and a Fortune Global 500 company. I am saying goodbye to the digital life and hello to community affairs. Blog News Productivity branding' I spoke at colleges.

Meeting 168

Meeting Marketing Avatar Flickr 168

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Understanding the Community. Photo credit: StarrGazr via Flickr.

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Tools Posterous SEO StumbleUpon 247

Waxing UnLyrical

APRIL 11, 2012

You are (quite literally) the face of your brand to a variety of audiences. So when you get a little nutty and have a naked public meltdown or go fruit loops on an airplane headed for Vegas…and you’re the pilot , it’s going to negatively affect your brand. Image: dkshots via Flickr, CC 2.0. And why not? • You lose credibility.

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Training Journal Flickr Loyalty 177

Waxing UnLyrical

JUNE 22, 2015

Why: What happens when a company focuses on producing quality content… without anything in it for itself? Why: The inimitable Lee Odden shows us where content marketing fits “in the public relations and communications mix.” 6 Rules of Thumb for Successful Brand Publishing. Navy via Flickr, CC 2.0.

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Content Consultant Flickr Publishing 100

Waxing UnLyrical

FEBRUARY 17, 2015

Image: Marc-Andre Larlvlere via Flickr, CC 2.0. Why: “Controlling what you say is easy enough… tackling what people say about you is a harder task,” writes Marcus Beard in this Business 2 Community post. Company Reputation Management With Social Media. Social Silo Mentality: Is your online reputation suffering?

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Reputation Consultant Flickr Publishing 100

Waxing UnLyrical

AUGUST 24, 2015

Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

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Metrics Social Media B2B Consultant 100

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs.

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Social Media Press Release Marketing Widget 232

Waxing UnLyrical

JUNE 13, 2012

So how do you know when to stick to your guns in building your online brand, versus when to take inspiration from the formula? They’re valid for anyone trying to build a brand online. Does my audience want entertainment, or community, or both? So to reach significant masses, we brand builders may need to adapt to the formula.

Fashion 248

Fashion Aggregator Journal Startup 248

Social Media Marketing

MAY 8, 2013

Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. Being a community manager is more than just posting to social networks on behalf of brands. Why does your brand need a content studio? Because, chicken.

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Social Media Automotive Klout Flipboard 160

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. What do you have to offer?

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Lurker Klout Policies Consultant 203

The Marketing Blog

JULY 30, 2007

After some brain-storming I discovered a kool webhosting company called Velnetweb which seems to be one stop shop for all web hosting needs. Did a bit of research, read some e-mails in my discussion group, talked to a couple of net experts ( not geeks but domain pros). Reply Leave a Reply Click here to cancel reply.

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Hosting Company Web 2.0 Startup 100

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover?

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Social Media Strategy StumbleUpon Digg 269

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers. Locations of communities online & offline. So why bother?

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Alterian SM2 Social Networking Aggregator 126

Webbiquity SMM

OCTOBER 13, 2015

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Image credit: Flickr. What is missing from the world around them?

B2B 100

B2B Marketing Exercises How To 100

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

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Creative Commons Reputation Flickr Film 193

Social Media Marketing

APRIL 22, 2011

When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. It's a chance to connect and brainstorm with others by finding affinity groups ("Communities") within Empire Avenue. How do brands get involved?

Social Media 167

Social Media Klout Flickr Radian6 167

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas! View an alternate.

Social Media 190

Social Media Paid Search Reputation SMS 190

Waxing UnLyrical

AUGUST 18, 2014

Image: aussiegall via Flickr, CC 2.0. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication.

B2B 100

B2B Consultant Collaboration Flickr 100

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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Research Social Media Marketing Retail 265

Waxing UnLyrical

OCTOBER 25, 2012

Image: NASA’s Marshall Space Flight Center via Flickr, CC 2.0. Specifically, I’m the community manager for @WashULaw , an online Master of Law program in U.S. and want to see an actual person behind the brand before they’ll hand over their trust. So my job is to target foreign attorneys who want a U.S.

Social Media 188

Social Media MySpace Flickr Platform 188