Mindjumpers

JUNE 8, 2011

This is something that creates a good opportunity for businesses to utilize the online channels to communicate interesting and relevant information about their brand or product. As many businesses have realized, there is great value in running a blog to share knowledge and show what your company is actually about.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

Brands 236

Brands Handbook MySpace Construction 236

Buffer Social

MARCH 30, 2022

Minority-owned companies account for 50 percent of these businesses. And while we wish we could highlight all the amazing women-owned companies out there, we’re excited to spotlight these six brands this Women’s History Month which — along with creating great products — are also pushing for positive social change.

Small Business 72

Small Business Instagram Press Release Communities 72

Keyhole.co

OCTOBER 30, 2023

Some companies might maintain a cool distance on online platforms or do just the bare minimum for audience engagement. Burger King’s marketing strategy generates a lot of buzz across their social media platforms, leading to high engagement and ensuring the brand is always at the forefront of people’s minds. million Indonesia: 1.7

Engagement 52

Engagement Social Media Strategy Meme 52

Buffer Social

JANUARY 20, 2022

February February 13: Super Bowl Sunday This day means pretty different things for different people, so think about what your audience might love most from you, whether that’s sharing some team spirit, delicious snack recipes, or ideas on what to do when you don’t want to be watching the big game.

Social Media 85

Social Media Content Small Business Meme 85

Buffer Social

MAY 24, 2022

After all, we need to be dedicating our skill sets to building a successful restaurant and brand. Instead of spreading ourselves too thin by trying to become the expert, we focused our efforts on building a stable company that creatively integrates organizations and local leaders who are already working on the cause.

NGO 74

NGO CSR Policies Real Estate 74

Pixlee

NOVEMBER 17, 2016

Is it possible to completely revamp your brand through one Instagram marketing campaign? Reynolds wrap has been a staple in American kitchens since 1947, but the brand wanted to position itself as more than a tinfoil company. Who knew a tinfoil brand could become so popular? Launch Your Brand Campaign. The Concept.

Campaign 40

Campaign Instagram Brands Delicious 40

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Keyhole.co

OCTOBER 19, 2023

Join the movement and become part of our growing community. Get a sneak peek into the magic behind [brand/business name]. Join us on a journey behind the scenes of [brand/business name]. Here’s your chance to witness the behind-the-scenes action at [brand/business name]. Our followers are our best brand ambassadors!

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Types Instagram UGC Collaboration 59

Waxing UnLyrical

OCTOBER 31, 2016

Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!). I don’t know many other brands I do this for purely based on a campaign.).

Authentication 100

Authentication Delicious Campaign Course 100

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover?

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Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. GetSatisfaction provides a way for companies to do that. web sites, images, videos, etc.)

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Buffer Social

SEPTEMBER 7, 2022

Her tea company, Kola Goodies , has experienced fast growth in the two years since its inception. ” View this post on Instagram A post shared by Boba Guys (@bobaguys) But, the road to paving her own company took some time. Now, two years later, the company just launched their third product – a dairy-free oat milk latte.

Brands 18

Brands Small Business Authentication Delicious 18

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Webbiquity SMM

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Instead, they want to connect. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following.

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Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. That’s why this is more of a message for large and not necessarily small brands. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Hootsuite

OCTOBER 24, 2022

You don’t need a 1,000 word opus here, but telling a bit of the story behind the sale helps humanize your brand. Share photos or videos from your latest BBQ, pumpkin patch day, or other community event. Community involvement. If it fits your brand, bring humor into your social feed with relatable memes. Work alone?

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

Diva Marketing Blog

MARCH 18, 2015

Topics quite simply are what you want chat about to your digital community. That may not always be direct revenue but branding or extended reach. For a food media company it may be Twitter that best drives audience for you. However, the format might be a blog, video, podcast or photos/images.

Content 40

Content Delicious Small Business B2B 40

Diva Marketing Blog

MARCH 18, 2015

Topics quite simply are what you want chat about to your digital community. That may not always be direct revenue but branding or extended reach. For a food media company it may be Twitter that best drives audience for you. However, the format might be a blog, video, podcast or photos/images.

Content 40

Content Delicious Small Business B2B 40

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. Bigger brands with large customer bases tend to have presences across multiple platforms. Choose images and brand creatives. Pick your social channels.

Social Media 105

Social Media Marketing URL Hashtag 105

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

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Apple Twitter Forums Policies 154

Buffer Social

DECEMBER 20, 2021

At Buffer, we're determined to help small business owners grow their brands on social media and beyond. As a result, we’ve come across so many companies doing incredible things. Here’s our advice for creating your own impactful brand.) 21 Small Business Brands We Love 1. Wondering how we chose them?

Small Business 92

Small Business Brands Delicious Instagram 92

Techipedia: Tamar Weinberg

MAY 12, 2010

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. And the more intricate your external efforts become, the more social, mobile, and interactive your website must become.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

ProBlogger

MAY 17, 2023

However, with the accelerated pace with which you’re now able to build a personal brand online, these opportunities are probably all available sooner. I spoke with one blogger recently (blogging in a business/technology field) who was able to charge himself out at $600 per hour to give advice to a large company.

Consultant 27

Consultant Blogger Conference SEO 27

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# In fact, the Roger Smith Hotel did it quite successfully.

Hotels 245

Hotels Social Media Communities Discount 245

Josh S Peters

NOVEMBER 23, 2009

An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. Right now, brand awareness is the sole reason why people follow particular Twitter streams. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Sprout Social

JUNE 30, 2021

Today evangelism may denote a vehement and vocal fan of something, whether it’s a popular sneaker brand or their favorite TV show. . These people typically buy specific products from one brand and never venture to their competitors. Brand evangelists are also excellent sources of marketing. Their language, however, isn’t stuffy.

Brands 138

Brands Loyalty Hubspot Authentication 138

Later

NOVEMBER 13, 2019

Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . These days, people turn to Instagram instead of Google to search for a brand or business, and your Instagram profile is quickly becoming your new home page. artifactuprising.

Instagram 85

Instagram Trends UGC Meme 85

Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. By the way, only a totally evil company would ask the public for their ideas and then not even read them. Set up or connect with an innovation crowdsourcing community. Awesome episode with a delicious irony at the end. InnovationExchange Nice site.

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s the brand engagement holy grail that we’re all seeking.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Are you looking for brand awareness or visibility, or are you looking for money? It all depends on your goals.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. Moreover, whatever your brand is, it is very likely that there is chatter going on about it. Tamar is also the author of The New Community Rules (July 2009).

Engineering 142

Engineering Wikipedia MySpace Yahoo 142