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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. We reached out to people with strong networks to be part of our selection committee in the hopes that they would help us get the word out.

Brands 82
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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

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8 Steps to Success with Manufacturing Marketing

Oktopost

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

B2B 136
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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

Marketing 144
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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

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5 Digital Marketing Predictions for the 2018 Olympic Games

Convince & Convert

Now, any athlete can build their own fame, reputation, and influence through their social media platforms. Tweets will fly; reputations will be built and broken; influencers will be born. Since the 2016 Olympic Games, I’ve kept a close eye on track athlete and social media influencer Sage Watson. Click To Tweet.

Sports 115
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

For many organizations, it’s not even a question: Marketers own social strategy. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. If you only use social media for marketing, you’ve already fallen behind. Always have, always will.