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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

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How to Engage Eco-Friendly Customers on Instagram

Pixlee

Users on Twitter, Facebook, and Instagram frequently express their concerns about the environment, urging companies take Corporate Social Responsibility (CSR) more seriously. A whopping 73% have even gone as far as to demand that brands take action to ensure that they aren’t operating at the expense of the clean environment. .

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them. Define your brand mission statement.

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Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

And as it turns out, it’s not always perfectly-crafted studio media from professional photoshoots that sparks dialogue in the comments — amateur selfies from customers showcasing your product are often much more appealing. . This is how they raise brand awareness and attract the right type of a customer.

UGC 64