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The Role of Community in Modern Branding

Pixlee

The idea of community has become a major focus of brands in many verticals. critical part of any holistic branding strategy. within existing networks of consumers, as modern brands are no longer simply about. companies that create products and services. companies that create products and services. Humanizing.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad.

Twitter 279
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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155
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Power To The (e) Patient!

Diva Marketing Blog

As we've seen with consumer and business brands ePatients are using the Internet for research and social media for peer-to-peer support. Others strongly felt that monitoring should not be mandated or as @rohitbhargava tweeted that brands should not be "cyber sleths." There's a new cause being fought in social media communities.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively?

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The power of social listening for healthcare organizations

Sprout Social

If your company receives more mentions, DMs and attention on social media than in the past, you’re not alone. It has pushed some hospital systems, professional societies and pharmaceutical companies into an unflattering limelight, as patient and provider criticisms go viral. But it also has negative consequences.

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How to Start a Social Media Marketing Agency: Step by Step

agora pulse

Today, we work with midsize to large brands around the world to providing them strategy, social media marketing, and content. Others can increase your following or improve your brand awareness through organic content. Weak branding makes you forgettable. Ensure that everyone in your organization gets your brand.