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How to Promote Non-Visual Brands on Instagram

Pixlee

Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike. Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. But that doesn’t mean it’s impossible for non-visual brands to do the same.

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Social Proof: Steph Smith on Intentionally Building a Personal Brand

Buffer Social

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Brands 79
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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

Lyst used Good On You ratings to define what makes a sustainable brand. Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 104
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Inside Sabai Design’s Sustainability Approach to Building a Business

Buffer Social

We literally live our life on furniture, yet often don’t realize the impact our chosen furnishings have on the planet in terms of chemicals, greenhouse gasses, and material waste. Other brands like Paynter Jacket Co also think consciously about waste and sustainability and go about it in innovative ways.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011.

List 155
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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. That solution should be tied to your brand promise or unique value proposition.

Chemicals 187
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6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

Buffer Social

This week on the Science of Social Media , we’re examining the fascinating field of neuroscience and how it can positively influence our marketing productivity. 6 Simple Ways to Use Neuroscience to Increase Marketing Productivity. Think of today’s show as little tricks for your brain to work smarter, not harder.