Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Later

AUGUST 21, 2020

More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. . And that’s not all.

Instagram 63

Instagram Brands How To UGC 63

Keyhole.co

DECEMBER 29, 2022

Depending on the platform and the objective for your social media marketing, each of these can work well for a variety of different fashion brands and across different industries. Fashion brand DKNY launched their State of Mind campaign alongside three limited edition hoodies. Ready to dig in? Why was it effective?

Fashion 52

Fashion Campaign Social Media Hashtag 52

Later

AUGUST 21, 2020

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. It’s not enough to simply sell a product or service anymore — 74% of consumers expect brands to take a stand on important issues.

Instagram 104

Instagram Brands Communities Loyalty 104