Later

AUGUST 21, 2020

More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. . And that’s not all.

Instagram 63

Instagram Brands How To UGC 63

Waxing UnLyrical

FEBRUARY 3, 2012

I’ve been fascinated by the way the Komen drama – over its new grant policies resulting in withdrawing funds for most of the Planned Parenthood programs that were formerly recipients – has been unfolding. Nancy Schwartz has been writing a series on Komen’s “ busted brand.” Note, I said “might.”

Policies 278

Policies Issues Cause marketing Organization 278

Convince & Convert

JULY 6, 2010

Seek to Engage As the adage goes, “there’s power in numbers” and social media provides companies – who actively engage – with an influential, built-in network of passionate consumers that become followers of a brand when interested in what it’s doing. It's another opportunity to tell and share stories.

CSR 137

CSR Social Media Strategy Consultant 137

Hootsuite

MAY 10, 2021

To maintain consistent brand voice and messaging across every platform, companies rely on social media style guides , social media guidelines , and social media policies. These are some of the key goals for big companies on social media: Increase brand awareness. Social listening also allows brands to show up when it counts.

Examples 145

Examples Company Social Media Apparel 145