Social Media Case Study: Discover Boating

Ignite Social Media

You can read more about our social media case study below. We created engaging content, such as canvas ads, Instagram Stories, and repurposed UGC, that aligned to each phase. Social Media Case Study Results.

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. This level of transparency helps to foster brand loyalty and provide validation that is essential to purchase.

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

While not every brand is going to start a movement like REI, many companies did use their social media channels to remind consumers that they were closed on Thanksgiving or Black Friday. From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy.

Why Your Brand Should Create Less Content

Convince & Convert

Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Quick!

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Travel Brands That Are Doing Social Right: How we utilized Social Media to Drive Visitation to the OBX

Ignite Social Media

Additionally, we tested different creative concepts for our conversion ads and ultimately found that user-generated content (UGC) was the most effective at converting users to download or sign up for the newsletter.

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7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. The idea behind user-generated content is that customers, followers, and partners will provide a more trustworthy recommendation than the brand itself when it comes to making a buying decision. The brand took to Instagram and pledged to stop retouching photos of models. Brand Marketing

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4 Tips for Driving Sales with Instagram Ads

Socialmedia.biz

With a global community like this, it’s no surprise that brands are increasingly excited about the advertising opportunities and business opportunities found on Instagram. The company has released a number of advertising options for brands in recent months that advertisers love.

The Social Influence Surge—Are You Prepared?

Harp Interactive

It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves. And weather your company or brand is employing any of these tactics,it is still being influenced by word of mouth (both positive and negative).

Facebook Collection Ads: The High-Converting Ad Format You Need to Use

agora pulse

Costs can go up, and sometimes brands pay for too many clicks or impressions that just don’t convert, which drives their ROI way down. Why Collection Ads Are So Appealing to Brands. Mobile is a bit of a missed opportunity for many brands, though. Incorporate UGC.

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7 Best Practices To Rock Your Instagram Stories

agora pulse

One study found that one in five Stories typically triggers at least one message from a follower, making it a powerful way to start conversations with your audience. There are four Instagram Stories stickers that all brands and businesses should be using. Incorporate UGC & EGC.

7 Best Practices To Rock Your Instagram Stories

agora pulse

One study found that one in five Stories typically triggers at least one message from a follower, making it a powerful way to start conversations with your audience. There are four Instagram Stories stickers that all brands and businesses should be using. Incorporate UGC & EGC.

7 Instagram Selling Tips You Need to Be Using

agora pulse

While those pictures are certainly welcome, users are also on the platform with the intent to do some research, interact with people and brands they love, and even do some shopping. One case study saw a 25% increase in site traffic and an 8% increase in revenue attributed to Instagram.

How Glossier Hacked its Way to a Billion Dollar Valuation

Pixlee

For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. But with community-driven marketing, brands can hack this process and save an untold amount of time and money with three key steps. Content is the best way to build an engaged community around a brand. Glossier might be the best modern case study in content marketing as their brand began as a blog offering makeup information.

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What to Post on Instagram When You’re Fresh Out of Ideas

Later

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community.

How Nescafe Dolce Gusto Quadrupled Engagement by Listening to Coffee Lovers on Social

Talkwalker SM

How do you build a social brand that truly resonates with your customers ? Online brand mentions increased by 800%. But perhaps more importantly, Nescafe Dolce Gusto were able to position themselves as a truly fan-centric brand and then results started to take care of themselves.

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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Why should you bother creating your own hashtag campaign ?

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season.

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3 Ways to Add Social Proof to your Magento Storefront

Pixlee

To adapt, innovative brands are embracing the online communities that they’ve cultivated and are finding new ways to collaborate with customers. This has led to an emerging focus on how brands encourage and leverage the content that customers are creating and sharing about them online. The Feefo Ratings and Reviews extension allows brands to invite customers to leave feedback and reviews post-purchase.

49 Tactics to Atomize Your Content Marketing

Convince & Convert

It allows you to cover more ground with your content, with less effort than making brand-new content marketing executions every time. Case study. UGC contest.

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

Buffer Social

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. CASE STUDY] – Digital Spotlight on Instagram Collection Ads. One of my favorite brands on Instagram is a outdoor retailer called Huckberry.

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How to use Quora for marketing

Sprout Social

However, you might have missed that it can also be a powerful platform for reaching your brand’s audience. If you’re looking to develop your thought leadership presence, confirm your authority in your niche or simply spread brand awareness, Quora is the way to go. Quora is one of the best-respected UGC platforms around. Join their ranks and boost your brand. You may even end up with a few new brand advocates. Best practices on using Quora for brands.

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How Domino’s Transformed Into An E-commerce Powerhouse Whose Product Is Pizza

Pixlee

Over the past 5 years, Domino’s Pizza has built an impressive, and immersive, digital experience that rivals many traditional e-commerce brands. Patrick Doyle’s tenure is a case study on how digital transformation leads to business value. With brand image being a crucial area in need of improving, Domino’s new unified, tech-forward vision was shared broadly across owned, earned, and paid channels. This article originally appeared in Forbes.

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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. Lee studied the causes that women really identified with and breast cancer was a clear winner.

7 Tips to Launch Successful Twitter Promotions

Sprout Social

The challenge many brands face is figuring out how reach their target audience amongst all the noise on the network. Twitter’s conversational nature makes it ideal for brands that want to build relationships with their audience rather than just broadcast their message.

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Set your strategy up for success right out the gate by choosing the best social networks for your brand.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community.