Social Media Case Study: Discover Boating

Ignite Social Media

You can read more about our social media case study below. We created engaging content, such as canvas ads, Instagram Stories, and repurposed UGC, that aligned to each phase. Additionally, we had target groups built around our target audiences’ interests, behaviors and media and brand preferences. Social Media Case Study Results. We also conducted a Facebook Brand Lift study during the course of the campaign.

Ultimate Guide to User-Generated Content


User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Tips for Using UGC on Facebook.

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Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. Utilizing a cross-channel promotion approach is a great way for brands to amplify their message and further their reach to new audiences.

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

While not every brand is going to start a movement like REI, many companies did use their social media channels to remind consumers that they were closed on Thanksgiving or Black Friday. With many brands going straight for the sell, Dunkin’ Donuts and JetBlue took a unique approach by partnering to offer fans a chance to win JetBlue tickets or Dunkin’ mGifts (gift cards). From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy.

9 Brands Driving Meaningful Change on Instagram


We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Supporting a cause on social media helps humanize your brand and increase brand loyalty.

Why Your Brand Should Create Less Content

Convince & Convert

Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. What you should learn: Focus on the story and giving your content creators story-worthy assets instead of just focusing on your brand. Partner on Something That Organically Integrates Your Brand.

Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. With all of these updates, the platform has become more popular (Instagram grew to 1 billion users in September of 2018) and more competitive for brands (with 25 million business profiles ). Known primarily as a denim brand, Madewell centers its Instagram content around jeans.

How Glossier Hacked its Way to a Billion Dollar Valuation


For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. But with community-driven marketing, brands can hack this process and save an untold amount of time and money with three key steps. Content is the best way to build an engaged community around a brand. Glossier might be the best modern case study in content marketing as their brand began as a blog offering makeup information.

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The Social Influence Surge—Are You Prepared?

Harp Interactive

It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves. And weather your company or brand is employing any of these tactics,it is still being influenced by word of mouth (both positive and negative).

7 Great User-Generated Content Campaigns


User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. The idea behind user-generated content is that customers, followers, and partners will provide a more trustworthy recommendation than the brand itself when it comes to making a buying decision. The brand took to Instagram and pledged to stop retouching photos of models. Brand Marketing

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4 Tips for Driving Sales with Instagram Ads

With a global community like this, it’s no surprise that brands are increasingly excited about the advertising opportunities and business opportunities found on Instagram. The company has released a number of advertising options for brands in recent months that advertisers love. Leverage UGC as Ad Content. There’s an authenticity to user-generated content (UGC) of this type that professional production photos can’t match. The potential for brands is remarkable.

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7 Best Practices To Rock Your Instagram Stories

agora pulse

One study found that one in five Stories typically triggers at least one message from a follower, making it a powerful way to start conversations with your audience. There are four Instagram Stories stickers that all brands and businesses should be using. Incorporate UGC & EGC.

Facebook Collection Ads: The High-Converting Ad Format You Need to Use

agora pulse

Costs can go up, and sometimes brands pay for too many clicks or impressions that just don’t convert, which drives their ROI way down. Why Collection Ads Are So Appealing to Brands. Mobile is a bit of a missed opportunity for many brands, though. Incorporate UGC.

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7 Best Practices To Rock Your Instagram Stories

agora pulse

One study found that one in five Stories typically triggers at least one message from a follower, making it a powerful way to start conversations with your audience. A case study we conducted here at Agorapulse found that Story Ads are better at driving cost-effective results (including clicks) than traditional feed ads. There are four Instagram Stories stickers that all brands and businesses should be using. This is an excellent way to build brand awareness.

7 Instagram Selling Tips You Need to Be Using

agora pulse

While those pictures are certainly welcome, users are also on the platform with the intent to do some research, interact with people and brands they love, and even do some shopping. One case study saw a 25% increase in site traffic and an 8% increase in revenue attributed to Instagram. In this case, they’ll almost definitely click to your profile to see what you have to offer and if they actually want to buy from you. Leveraging UGC to Its Fullest Potential.

How Nescafe Dolce Gusto Quadrupled Engagement by Listening to Coffee Lovers on Social

Talkwalker SM

How do you build a social brand that truly resonates with your customers ? The “coffee community” on social is vibrant and engaged with great potential for brands – the challenge was to tap into the tastes and preferences of this group to understand how to present their new brand identity. Online brand mentions increased by 800%. Here’s a sneak peak at how they did it and to read the full story, download our latest case study.

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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. We see #lifewelltravelled as a state of mind that resonates with many different types of travellers, so it was important that it was co-defined by the audience, and not just OUR brand idea,” said Brandon Cheung, a managing partner at McCann Hong Kong on Skift.

What to Post on Instagram When You’re Fresh Out of Ideas


To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community. For example, at @latermedia we use our branded hashtag #laterfeature to highlight interesting ways that businesses are using social media and the Later app. . 7 Ways Brands Can Use the Instagram Close Friends List ? ??? ?????

3 Ways to Add Social Proof to your Magento Storefront


To adapt, innovative brands are embracing the online communities that they’ve cultivated and are finding new ways to collaborate with customers. This has led to an emerging focus on how brands encourage and leverage the content that customers are creating and sharing about them online. The Feefo Ratings and Reviews extension allows brands to invite customers to leave feedback and reviews post-purchase.

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season. It’s a really powerful message to send, and it’s been very effective for REI’s brand. You’ve probably seen this with many of the brands you love.

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How Domino’s Transformed Into An E-commerce Powerhouse Whose Product Is Pizza


Over the past 5 years, Domino’s Pizza has built an impressive, and immersive, digital experience that rivals many traditional e-commerce brands. Patrick Doyle’s tenure is a case study on how digital transformation leads to business value. With brand image being a crucial area in need of improving, Domino’s new unified, tech-forward vision was shared broadly across owned, earned, and paid channels. This article originally appeared in Forbes.

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

Buffer Social

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. CASE STUDY] – Digital Spotlight on Instagram Collection Ads. One of my favorite brands on Instagram is a outdoor retailer called Huckberry.

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49 Tactics to Atomize Your Content Marketing

Convince & Convert

It allows you to cover more ground with your content, with less effort than making brand-new content marketing executions every time. Case study. UGC contest. Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM.

How to use Quora for marketing

Sprout Social

However, you might have missed that it can also be a powerful platform for reaching your brand’s audience. If you’re looking to develop your thought leadership presence, confirm your authority in your niche or simply spread brand awareness, Quora is the way to go. Quora is one of the best-respected UGC platforms around. Join their ranks and boost your brand. You may even end up with a few new brand advocates. Best practices on using Quora for brands.

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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. Lee studied the causes that women really identified with and breast cancer was a clear winner.

The Biggest Takeaways From Social Media Marketing World: Tips from Experts

agora pulse

An example of this is case studies. As long as your case study steps through something practical that your audience can implement, then it is really valuable to them but also very valuable to you because you get to share the great work you do. While still others like Goldie Chan used the event to surface and foster brand deals and work. Social Media Marketing World brought together some of the best minds in social media and marketing.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community.

7 Tips to Launch Successful Twitter Promotions

Sprout Social

The challenge many brands face is figuring out how reach their target audience amongst all the noise on the network. Twitter’s conversational nature makes it ideal for brands that want to build relationships with their audience rather than just broadcast their message. Are you trying to grow brand awareness? Strategize: Celebrities and extremely large brands are known for doing spur of the moment Twitter promotions like a surprise live stream or giveaway.

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Set your strategy up for success right out the gate by choosing the best social networks for your brand. 37% of Twitter users will buy from a brand they follow.