Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Through these presentations, creators essentially pitch themselves for potential collaborations with brands. Many creators will link directly to their media kits on their social landing page(s). Social media No surprises here!

Influencer 94

Influencer UGC Metrics Case Study 94

Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. When consumers post about a brand on social media, they can influence their followers’ buying decisions. ” and “Consumers find UGC 9.8x

UGC 71

UGC Content Case Study Influencer 71

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

Consultant 106

Consultant Social Media How To Insurance 106

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Harp Interactive

MARCH 16, 2011

The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Below is a presentation on the power of social shopping and word of mouth marketing.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. It’s a really powerful message to send, and it’s been very effective for REI’s brand. Conduct hourly flash sales. That’s right.

Social Media 67

Social Media SMS UGC Marketing 67

Pixlee

DECEMBER 22, 2021

This means consumers are far more trusting of third-party opinions on a product than brand-generated content. Robert Cialdini first explained the concept of “social proof” (sometimes called “informational social influence”) in his 1984 book “Influence.” Sharing case studies from clients.

UGC 52

UGC Marketing Mobile Review 52

Sprout Social

FEBRUARY 3, 2022

A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Launch a new product or service.

Campaign 138

Campaign Engagement Marketing Hashtag 138

Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. How can you leverage your happy customers and turn them into brand ambassadors? How to Turn Customers into Brand Advocates. There are clear benefits to investing in customer advocacy marketing for B2B brands: #1.

Marketing 88

Marketing Loyalty Case Study Cost 88

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . View this post on Instagram.

UGC 60

UGC Content Instagram Hashtag 60

Pixlee

MAY 2, 2019

For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. But with community-driven marketing, brands can hack this process and save an untold amount of time and money with three key steps. Community Building. Emily Weiss, Glossier Founder.

Retail 68

Retail Authentication UGC Case Study 68

agora pulse

JUNE 6, 2018

One study found that one in five Stories typically triggers at least one message from a follower, making it a powerful way to start conversations with your audience. A case study we conducted here at Agorapulse found that Story Ads are better at driving cost-effective results (including clicks) than traditional feed ads.

Instagram 88

Instagram UGC Hashtag Feed 88

agora pulse

JUNE 6, 2018

One study found that one in five Stories typically triggers at least one message from a follower, making it a powerful way to start conversations with your audience. A case study we conducted here at Agorapulse found that Story Ads are better at driving cost-effective results (including clicks) than traditional feed ads.

Instagram 88

Instagram UGC Hashtag Feed 88

Convince & Convert

DECEMBER 18, 2015

Whose voice is behind the majority of the content you share on social and in your blog? Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Make Rules for Your Social Media Sharing. If so, that’s not good.

Brands 60

Brands Content Influencer Survey 60

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly.

Campaign 43

Campaign UGC Content Tourism 43

Talkwalker SM

JULY 28, 2016

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Sprout Social

MARCH 27, 2019

If you’re looking to develop your thought leadership presence, confirm your authority in your niche or simply spread brand awareness, Quora is the way to go. However, just like any social marketing campaign, you’re going to need a strategy. to “How to market on social media.”. Join their ranks and boost your brand.

How To 102

How To Marketing Notification Case Study 102

Buffer Social

JULY 16, 2018

In our latest episode of The Science of Social Media , we’re exploring tons of detailed tips, strategies, and best-practices for how businesses can sell on Instagram like the pros. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Let’s dive in!

Instagram 75

Instagram Strategy Tips How To 75

Talkwalker SM

SEPTEMBER 6, 2016

How do you build a social brand that truly resonates with your customers ? The “coffee community” on social is vibrant and engaged with great potential for brands – the challenge was to tap into the tastes and preferences of this group to understand how to present their new brand identity.

Engagement 60

Engagement Case Study UGC Analysis 60

Later

JUNE 12, 2019

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community. 7 Ways Brands Can Use the Instagram Close Friends List ? ??? ????? Link in bio: ?7

Instagram 73

Instagram UGC Feed Feedly 73

Buffer Social

JULY 31, 2023

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content.

Social Media 81

Social Media Strategy UGC Meme 81

Convince & Convert

DECEMBER 4, 2015

To continue the conversation, the company shared the images and stories of customers and employees who decided to #OptOutside on its social media channels, putting a human face on the movement. Let Consumers Know You’re Closed. From the robotic voice to old fashioned imagery, the experience is akin to traveling back in time.

Content 60

Content How To Tumblr UGC 60

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. Lee studied the causes that women really identified with and breast cancer was a clear winner.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Social Media Strategies Summit

DECEMBER 1, 2022

Life used to be a lot simpler for social media marketers. There were fewer platforms, and users were still attracted by the novelty of social, which helped content cut through. But, as with any difficult task, social media marketing becomes much more approachable when you plan effectively. Image source.

Content 151

Content How To Film UGC 151

Oktopost

SEPTEMBER 28, 2023

Today, most businesses actively produce content such as blogs, case studies, podcasts, webinars, and more for highly relevant niche audiences who offer the strongest potential to become future customers. Jump Ahead What is Social Media Publishing? Jump Ahead What is Social Media Publishing?

Publishing 69

Publishing Social Media Content UGC 69

Oktopost

SEPTEMBER 28, 2023

Today, most businesses actively produce content such as blogs, case studies, podcasts, webinars, and more for highly relevant niche audiences who offer the strongest potential to become future customers. Jump Ahead What is Social Media Publishing? Jump Ahead What is Social Media Publishing?

Publishing 62

Publishing Social Media Content UGC 62

Hootsuite

JUNE 21, 2023

Are you an aspiring social media manager or creator looking to showcase your work? Or maybe you’re on the hunt for a dream job in the industry, aiming to collaborate with top brands and make a name for yourself. As a bonus, we’ll include a social media portfolio template to help you get started.

Template 97

Template Templates Social Media Social Media Management 97

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media. It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. Case studies Nothing shouts credibility louder than a well-executed case study.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media. It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. Case studies Nothing shouts credibility louder than a well-executed case study.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

JULY 9, 2014

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. How can you accomplish this goal? It’s simple. Keeping your audience top of mind is essential to accomplishing this goal.

Strategy 148

Strategy Brands UGC Case Study 148

Sprout Social

FEBRUARY 28, 2017

The challenge many brands face is figuring out how reach their target audience amongst all the noise on the network. Twitter’s conversational nature makes it ideal for brands that want to build relationships with their audience rather than just broadcast their message. Are you trying to grow brand awareness?

Twitter 40

Twitter Tips Fashion Open Source 40

Hootsuite

MAY 9, 2023

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. Social media channels.

Tips 98

Tips Content HootSuite UGC 98

Sprout Social

JANUARY 5, 2021

Trendspotting on social media equal parts important and challenging given how fickle social algorithms are in creating a constantly changing social landscape. Marketers and brands who were early adopters of TikTok represent an example of effective trendspotting. Social media trends.

Strategy 133

Strategy Content How To Trends 133

Buffer Social

JANUARY 21, 2021

It'll come as no surprise that social media platforms are of the best ways to connect with this generation — which includes today's teenagers and those in their early 20's. I’m the Brand Manager at Blume—a fast-growing skin, body, and period care brand on a mission to break boundaries and smash taboos.

UGC 78

UGC Marketing Meme Community building 78

agora pulse

JANUARY 23, 2019

While those pictures are certainly welcome, users are also on the platform with the intent to do some research, interact with people and brands they love, and even do some shopping. One case study saw a 25% increase in site traffic and an 8% increase in revenue attributed to Instagram. Leveraging UGC to Its Fullest Potential.

Instagram 120

Instagram Tips UGC Hashtag 120

agora pulse

DECEMBER 11, 2019

Here’s why you need to make Collection Ads part of a social media strategy. Costs can go up, and sometimes brands pay for too many clicks or impressions that just don’t convert, which drives their ROI way down. Why Collection Ads Are So Appealing to Brands. But many companies failing to use them.

Facebook 87

Facebook UGC Mobile Conversation 87