Remove Brands Remove Case Study Remove Facebook Remove Mobile

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? Note: this campaign can’t be replicated, since Facebook switched over to Timeline and eliminated Tabs a few months later. What did you think were the most interesting case studies of 2012?

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Surely it’s a case of sticks and stones? Various companies provide cases of cyber-stalking (involving adults) follow the pattern of repeated actions against a target. Please retweet it: Cyberbullying and blogs – a case study Mumbrella [link].

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success.

Triple X Niche Case Study Update: Expenses Report

Viper Chill

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind. SEO Expenses for a Brand New Website (Diggy). Social Media Expenses for a Brand New Website (Glen).

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl.

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. Our agency works with brands across the globe, from startups to large enterprise brands.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? . Walmart’s “mobile-ad blitz” ran for 72 hours.

Mobile 160

Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success.

Mobile 130

Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success.

Mobile 193

Fan-Powered PicCollage Contest Drives Impressive Engagement for Starbucks

The Realtime Report

Is your brand looking for an effective way to reach teens? Take a look at a recent case study involving PicCollage , a mobile app that draws millions of female users (mostly teens) who create collages and post them publicly.

10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships.

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. Our agency works with brands across the globe, from startups to large enterprise brands.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! The vertical video and mobile hypothesis.

CPC 114

Top Social Media Campaigns in 2013

The Realtime Report

From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? : What were the best social media campaigns in 2013?

20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

Pam Moore

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Don’t pretend you are someone or a brand you are not. Think about the brands you love.

Brands 110

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! The vertical video and mobile hypothesis.

CPC 105

Association Social Media: ASAE

SocialFish

The social media manager oversees the daily operations (content creation, posting of content, monitoring, and responding) of the main ASAE Facebook and Twitter feed as well as the major ASAE conferences that have a social media presence. Case Study Featured From the Trenches

How a Global Telecoms Giant Uses Talkwalker Social Listening for Crisis Management

Talkwalker SM

In today’s sprawling digital world, monitoring a brand’s image and sentiment across a myriad of social media and online platforms isn’t the simplest of tasks, especially for leading global corporations like Deutsche Telekom.

Association Social Media: The CFA Institute

SocialFish

Along the way, I took on responsibilities for digital innovation as well as mobile and content strategy. The organization’s social media footprint spans Facebook, Google+, LinkedIn, and Twitter, as well as Sina Weibo, which we use to engage with our growing number of constituents in China.

Social Media Fuels Krispy Kreme Launch in India

The Realtime Report

The doughnut chain worked to drive up likes on Facebook, handing out free boxes of doughnuts at malls and schools and announcing special deals on the social platform. Social Media Campaigns Social Media Case Studies doughnuts Facebook promotion fast food India Krispy Kreme product launch

How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide

The Realtime Report

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season.

Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. To help make this topic relevant to potential customers, the brand sought out public opinion.

Association Social Media: American Diabetes Association

SocialFish

We have flagship accounts on Facebook , Twitter , Pinterest , YouTube and Instagram , as well as a WordPress blog called Diabetes Stops Here. Most often, these are on Facebook and Twitter. The basics: Facebook: 2-3 posts per day. Case Study Featured From the Trenches

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Tamara Mendelsohn of Eventbrite details five guiding principles for promoting events, including choose the right platform, publish your event to Facebook, and “define success metrics and don’t underestimate the effort required.&#. Social Media Case Studies.

Association Social Media: American Society of Civil Engineers

SocialFish

While most all of our followers are civil engineers, we’ve found that engineers who study or work abroad use Facebook to connect with ASCE and stay updated with the latest industry news. Case Study Featured From the Trenches

Free Social Media Tools We Love: Nuzzel

agora pulse

It is extremely time consuming to consistently find content that will resonate with your both brand AND your followers. Twenty-three “5 Free Ways to Build Your Personal Brand on LinkedIn” friends can’t be wrong!

Tools 110

5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

Buffer Social

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. If you’ve ever interacted with the brand before the imagery on its site also feels incredibly familiar. Case Studies Pinterest Social Media Marketing

CPC 68

Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile vs. Desktop.

Video 114

How Humanity Drives Customer Experience

Convince & Convert

Humanity-infused customer experience is what Bellhops is all about, and my recent experience with them was so remarkable, I wrote a case study about it. Their website (and newly launched mobile app) is clean, crisp, clear, and transparent.

American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

The Realtime Report

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. Realtime Marketing Platform for a Realtime Brand. ” Nearly all the brand’s tweet in January included an image of some variety.

Facebook Collection Ads: The High-Converting Ad Format You Need to Use

agora pulse

Facebook’s Collection Ads are an incredibly valuable, high-converting ad format. Facebook Ads currently has more than 7 million advertisers spread out all over the world and across all industries. They are yielding incredibly high engagement and conversion rates, even on mobile.

UGC 78

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009.

API 185

Oreo’s #DailyTwist Campaign Serves Up Realtime Creative

The Realtime Report

Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Is there an opportunity for your brand create realtime, relevant advertising?

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. Sales and Facebook, Only the Interactions Matter. Facebook API data. This study looked at both.

Study 171

How I Grew My Traffic By Almost 50% in Just 30 Days Using Twitter

Buffer Social

While great for publishers and big brands, they’re a bit less ideal for solo marketers like me. A recent Buffer study on social media sharing found that brands tweet on average 19.5 In a study of the best times to tweet, Buffer found that : Noon to 1:00 p.m.

Are We Making Our Fans Work Too Hard?

Convince & Convert

and Hardees) launching their own mobile loyalty cards via iPhone and Android app. There are 550 million Facebook members, four million FourSquare users, and in the digital loyalty game you already have players like Loopt and Shopkicks offering well-executed solutions. Says Mr. Haley (again, in AdAge): “If you are one of the first ones to offer a card in the mobile wallet, that’s a huge advantage.

10 Ways to Increase Facebook Engagement that Work

Sprout Social

Have you noticed your Facebook engagement has been on a downward spiral lately? Although the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems. Let’s take a look at how to increase engagement on Facebook: 1. Facebook

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity SMM

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Will Facebook lose ground to Google+? what are the secrets to Facebook advertising success?

Types 237

No Keyboard, No Problem: How An April Fools’ Day “Setback” Brought Marc Jacobs and Staples Together

Convince & Convert

Each year, brands try to come up with clever pranks that spark laughter and the occasional “gotcha.” Embrace the Unexpected: Sure, there were a ton of clever and wacky April Fools’ Day activations from brands that prompted a ton of engagement. Social Media Case Studies

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base.