Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO? Aim for three to five in each post.

SEO 154

SEO Social Media Strategy Hashtag 154

Social Media Strategies Summit

MARCH 25, 2021

For instance, you might notice a new pair of sneakers, or a dress, or a pair of sunglasses in your Instagram feed , then click the “shop now” CTA, and purchase within the app. These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. Social Commerce Case Studies to Get Your Creative Juices Flowing.

Examples 223

Examples Retail Instagram Buy 223

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

ProBlogger

SEPTEMBER 17, 2014

Regular readers of ProBlogger would know that over the last 18 months, I’ve put a lot of effort into Facebook – particularly by building up the Digital Photography School Facebook page. In the last year and a half I’ve developed a publishing rhythm on the dPS Facebook page that works really well.

Case Study 53

Case Study Study Facebook Conference 53

Pam Moore

JANUARY 17, 2018

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This will impact how content is prioritized in your news feed. This is the same trajectory Facebook has been on for years. This is NOT new.

Facebook 164

Facebook Training Template Templates 164

agora pulse

MAY 8, 2019

In 2016, a study by SocialFlow analyzed over 3000+ Facebook pages and their activities. This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. In fact, the study revealed that the reach per post had fallen by a whopping 42% as compared to the previous year.

Organization 128

Organization How To Hubspot Feed 128

Razor Social

OCTOBER 24, 2016

In case you don’t know the tool it’s for building your following on Twitter. You specify the keywords that are relevant to your brand/industry and Social Quant use their advanced algorithm to search Twitter for accounts using those words. This is pinned to the top of their Twitter feed: Pinned post.

Case Study 40

Case Study Process Study Conversation 40

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Despite this compelling number, brands have been a bit slow to embrace video as a medium. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

BeingOptimist

JULY 15, 2021

Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. According to the latest marketing report , many brands have gained tremendous success in boosting their sales through Tik Tok marketing efforts. Use Case Studies and Testimonials. Use Tutorial Videos.

Strategy 98

Strategy Marketing Case Study Hashtag 98

Sprout Social

APRIL 4, 2017

For the casual user who’s tired of sorting through dozens of Facebook posts from brands they followed five years ago and no longer care about, algorithms are amazing. Social media algorithms are a way of sorting posts in a users’ feed based on relevancy instead of publish time.

Social Media 110

Social Media How To Notification Case Study 110

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. How do Superbrands get such superior results?

Research 194

Research Engagement Strategy Facebook 194

Rebekah Radice

JULY 15, 2019

82% prefer live video from a brand as opposed to social posts. Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. Whether you choose to go Live on Facebook , Instagram, Youtube, or Twitter, there are many ways you can use it. Source: Koeppel Direct.

Types 119

Types Video Content Case Study 119

Convince & Convert

JULY 5, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. They work alongside media relations and branded communications. They work alongside media relations and branded communications. Tweetable Moments.

Social Media 140

Social Media Brands How To Case Study 140

Small Business Mavericks

FEBRUARY 15, 2011

Tweeting Can Lead To Short-Term Traffic Gains » Facebook Changes Page Layout Features It used to be that Facebook fan pages weren’t allowed to interact with other pages or with Facebook profile walls. Now, that’s no longer the case. You can interact with others on Facebook as your branded Facebook page.

Small Business 87

Small Business Features Facebook Case Study 87

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s secret for getting so social? That “seamless” flow from website to Facebook or Twitter may end up on the road.

Sample 180

Sample Samples Case Study Hotels 180

Pam Moore

NOVEMBER 23, 2016

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Using Facebook live video enables business marketers to humanize their brand.

Small Business 60

Small Business Video Facebook Training 60

Hootsuite

MARCH 16, 2020

While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . Branded AR Content : Ad appears as branded lenses, stickers, and other 2D/3D/AR content for TikTok users to use in their videos. .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Taylor Marek

JULY 16, 2009

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #95: Now is the Hour, 5 Branding Mistakes, and Facebook breaks 250 million July 16, 2009 by Taylor Marek We have an audio comment! What youve just read are some insights hes gleaned so far. and Why Google Wave?

Brands 105

Brands MySpace Facebook Avatar 105

agora pulse

NOVEMBER 4, 2020

When we say “paid social,” the first thing that jumps to mind is usually Facebook and Instagram, maybe with some Twitter, LinkedIn, or Pinterest Ads in there. So, it might help you reach users who aren’t on Facebook or Instagram quite as often. Ads in feeds. The second ad type will appear in feeds.

Reddit 115

Reddit CPC CPM Cost 115

SocialFish

MARCH 1, 2011

Clearly this is enough to keep y’all busy for a while, but if you want more SocialFish curated links, here’s the link to the feed to subscribe to Maddie’s Reader shares. Facebook Page Redesign: Why Should Brand Marketers Care? The Power of Facebook plugins, and other social sharing tools (Debra Askanase).

Case Study 170

Case Study Press Release Eventful Analysis 170

Sprout Social

MARCH 30, 2020

Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. ”) and such headlines feed into our curiosity.

Content 139

Content Case Study Sample Samples 139

Bare Feet Studios

APRIL 8, 2009

He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha! Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. Ed supplements his text tweets with photos from his Flickr account too.

Case Study 44

Case Study Study Social Media Twitter 44

Convince & Convert

DECEMBER 13, 2013

Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. The RSS feed is: [link]. Listen Now.

Social Media 148

Social Media Content Case Study Retail 148

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people.

Mobile 149

Mobile Team Retail Journal 149

Bare Feet Studios

FEBRUARY 13, 2009

So I am delighted to present a brief case study for your consideration. Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. Learn more about how to use Social Media to Promote Your Event. Share/Bookmark Thanks for reading!

Case Study 40

Case Study Study Twitter Flickr 40

Sprout Social

MARCH 16, 2020

The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Compared to Facebook, it generates leads 277% more effectively. Start with a high-quality profile picture that’s relevant to your brand. But this may vary based on your industry and brand personality.

LinkedIn 140

LinkedIn Tips Marketing B2B 140

Sprout Social

SEPTEMBER 20, 2018

” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. The recent Facebook algorithm update throttling brands’ organic reach is merely a sign of things to come. In fact, brands can still promote themselves and their products organically.

Organization 96

Organization Social Media Strategy How To 96

Waxing UnLyrical

AUGUST 31, 2015

And if brands want to thrive in the region, they’ll need to seamlessly integrate new forms of media as part of the customer journey,” writes Stephen Waddington as he offers some great tips for “brands exploring opportunities in China.” Rock and Roll Branding. ” 2. PR is not changing.

Meeting 100

Meeting Case Study Consultant Eventful 100

Convince & Convert

MAY 29, 2014

While engaging in a trending topic can show some of Take my Facebook newsfeed during the last Superbowl. It was flooded with images of Superbowl “war rooms” – more brands than I can count were on a quest to have the next Oreo “dunk in the dark” moment. When one or two brands figure this out, it can be fun and interesting.

Strategy 155

Strategy Marketing Case Study Trends 155

Twist Image

OCTOBER 23, 2012

But, in the world of the real-time Web, mobile devices, Twitter , Facebook updates, YouTube videos and the like, what once was a brand's most powerful tool to communicate directly with consumers, suddenly becomes its worst nightmare. Suddenly, Armstrong's Twitter feed is nothing but digital crickets and virtual tumbleweeds.

Case Study 106

Case Study Press Release Mobile Study 106

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. About 30% of the tweets that mention brands neglect to use their Twitter handles. . This indicates that you missed out on looking at 30% of possible engagement for your brand.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Pam Moore

SEPTEMBER 18, 2017

Just because your social network news feeds are filled with fud and experts pushing social networks, tools and technology to anyone who will listen to them, doesn't mean you should be taking their advice. You need to create your own content strategy that supports your business and marketing goals. Do you know what success looks like?

Content 162

Content Training How To ROI 162

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

Case Study 131

Case Study ROI Social Media Team 131

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Creating Brand Advocacy. via NissanUSA Facebook. .” via NissanUSA Facebook.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Small Business Mavericks

FEBRUARY 23, 2011

You can do link building, focus on SEO, engage with your target audience through social media, specialize in Facebook, pay for clicks, or use a combination of all of the above or add some other channels into the mix as well. Is Link Buying Necessary? » It’s All About The Reputation Online marketing is no longer an option.

Reputation 156

Reputation Case Study Press Release Small Business 156

Hootsuite

SEPTEMBER 16, 2022

Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. On top of a large number of stores, Bestseller has a broad customer base spread across brands. Source: Acquire Case Study. Omni channel chat is another great sales use case for chatbots. following up.

Examples 96

Examples FAQ Insurance Retail 96

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 161

Social Media Study Statistics Aggregator 161