Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Don’t have the budget to work with YouTube influencers?

Campaign 60

Campaign Influencer YouTube Project 60

Sprout Social

FEBRUARY 3, 2022

A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Connect with influencers to raise brand awareness.

Campaign 137

Campaign Engagement Marketing Hashtag 137

ProBlogger

SEPTEMBER 11, 2012

Within a week, we had launched, and Darren explained his take on the process in this case study. In this case study, I’ll be talking about how we went against common advice for bloggers when it comes to setting up a Pinterest account. Imagine if my first exposure to the DPS brand was the Pinterest account!

Case Study 43

Case Study Study Strategy Blogger 43

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Strategic Influencer Partnerships. For millennials, Capital One brand favorability increased by three percent.

Instagram 60

Instagram Brands How To Campaign 60

Keyhole.co

JUNE 27, 2023

The dashboard can help businesses, public figures, people who make content, and people with much influence. It makes keeping your brand’s image consistent and organized easier. Users can plan and schedule their posts ahead of time with the scheduling feature, which makes for a consistent and well-curated feed.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Talkwalker SM

SEPTEMBER 6, 2016

How do you build a social brand that truly resonates with your customers ? The “coffee community” on social is vibrant and engaged with great potential for brands – the challenge was to tap into the tastes and preferences of this group to understand how to present their new brand identity.

Engagement 60

Engagement Case Study UGC Analysis 60

Socialmedia.biz

SEPTEMBER 12, 2016

With a global community like this, it’s no surprise that brands are increasingly excited about the advertising opportunities and business opportunities found on Instagram. The company has released a number of advertising options for brands in recent months that advertisers love. The potential for brands is remarkable.

Instagram 60

Instagram Tips UGC Case Study 60

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. The truth is the individuals and brands that succeed in the years to come will be those who are aggressive about self-education. CMI Case Studies. His 230-page, free eBook is among the best.

Resources 99

Resources Content Case Study eBook 99

SocMed Sean

AUGUST 12, 2018

Every thought and action we put into curating our personal image and brand is a form of marketing. For example, if you work in fashion, Instagram can be a great tool for seeing trends by looking at influencers, celebrities and clothing brands.

Course 113

Course Skills Marketing Training 113

SocMed Sean

AUGUST 12, 2018

Every thought and action we put into curating our personal image and brand is a form of marketing. For example, if you work in fashion, Instagram can be a great tool for seeing trends by looking at influencers, celebrities and clothing brands.

Course 100

Course Skills Marketing Training 100

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Building a loyal fan base and community around your brand.

UGC 60

UGC Content Instagram Hashtag 60

Convince & Convert

FEBRUARY 1, 2016

Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. However, this isn’t a bad thing for your brand. Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. So what does this mean for the marketing world? Journey Mapping.

Content 60

Content Tips Analysis Curation 60

Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. CASE STUDY] – Digital Spotlight on Instagram Collection Ads. Instagram is all about inspiration, discovery, branding, and what AdWeek calls the “continuation of customer journeys” Hailley : Exactly.

Instagram 75

Instagram Strategy Tips How To 75

Proactive Report

NOVEMBER 12, 2011

Content curation. However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. You start by listening and gathering information about your brand/s, your company and your competitors. Map your brand’s social graph. Social media education and training.

Trends 103

Trends Social Media Social Graph Analysis 103

Buffer Social

SEPTEMBER 28, 2016

This is our newly-launched social media podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. How the Very Best Content Curation Is Done on Social Media – Rand Fishkin. The Science of Social Media by Buffer.

Skills 40

Skills Social Media Hosting Marketing 40

Oktopost

APRIL 4, 2023

Social selling is one of those key deciding factors in the competition between brands. We curate our feeds and, for the most part, decide who will get that free and regular access to us. The younger generation is looking for something very specific (and yet very vague) from the brands they follow and support.

Social Media 118

Social Media Marketing B2B Banking 118

ProBlogger

DECEMBER 30, 2011

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Kristi Hines. Derek Halpern.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Sprout Social

NOVEMBER 16, 2016

Even brands with large audiences have trouble directing users off the app and onto their website. Here are 10 tips for you to try and turn your Twitter influence into traffic for your website: Make Your Tweets Click-Worthy. It’s the perfect network for connecting to customers in real time and building connections.

Twitter 40

Twitter Tips Hashtag URL 40

Koka Sexton

APRIL 6, 2015

This helps increase your influence in that company at various levels. Even a decent salesperson can use this virtual power to influence relevant decisions within an organization. A lot of case studies in the recent past have linked social selling techniques with increased lead conversions and better overall sales efficiency.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

This helps increase your influence in that company at various levels. Even a decent salesperson can use this virtual power to influence relevant decisions within an organization. A lot of case studies in the recent past have linked social selling techniques with increased lead conversions and better overall sales efficiency.

Education 40

Education LinkedIn B2B Banking 40

Convince & Convert

JULY 9, 2014

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty.

Strategy 146

Strategy Brands UGC Case Study 146

Pam Moore

MARCH 16, 2018

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. We have earned many small and corporate Fortune 100 brand clients where their first words were “can you please help us do what you have done for yourself.”

Brands 167

Brands Tips Engagement Training 167

ProBlogger

JANUARY 6, 2013

My work has changed a lot over the past year – I’ve been focused a lot on the Australian blogger community, and on curators – so this post is very centered on those communities. I love that she was experimenting with visual curation before such a term existed. Welcome to the 2013 edition of Bloggers To Watch.

Blogger 55

Blogger Twine Fashion Project 55

Buffer Social

JULY 21, 2020

Remarkable brands are more than a logo. We associate brands with images and feelings because - as neuroscience researchers have found - our brains love to stitch thoughts together. That’s why seeing a brand in a certain context, again and again, trains our minds to think of that brand whenever we randomly see those things in real life.

Brands 94

Brands Marketing How To Case Study 94

Oktopost

FEBRUARY 15, 2024

94% of marketers report that curated, personalized content increases sales. Experienced creatives will be able to provide fresh, innovative perspectives and ensure that your branding is consistent and on-point. This initial vibe check will allow you to determine if the tone and aesthetic of their work are a good fit for your brand.

Content 62

Content B2B Case Study Price 62

Sprout Social

JANUARY 30, 2020

Instead, there’s a combination of channels and tactics that successful SaaS brands have proven work time and time again. Checklists, webinars and case studies are prime content for social ads, for example. Curate product feedback and ideas. Curate reviews and customer success stories. Let’s break ’em down.

Strategy 99

Strategy Marketing Case Study How To 99

Sprout Social

FEBRUARY 22, 2021

As social spaces become increasingly crowded, B2B brands will need to prioritize strong and engaging social content to stay ahead of the competition. Curate third-party thought leadership. Consider how 65% of B2B buyers consciously focus more on credible content from industry influencers. Asana Rules!?

B2B 137

B2B Social Media Hashtag Press Release 137

Buffer Social

JANUARY 10, 2019

Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. The Norfolk Police Department (Humanizing your brand). Funniest Family Moments (Curating the best content from around the web).

Research 111

Research Content Facebook Curation 111

Webbiquity SMM

NOVEMBER 5, 2012

“48% of consumers are led to make a purchase through a combination of search and social media influences.” ” • You don’t have to do it all yourself; content curation is as important as creation. Curating content can provide the best of both.” “Pure creation is demanding.

Review 190

Review Press Release SEO Engineering 190

Hootsuite

JUNE 21, 2023

Or maybe you’re on the hunt for a dream job in the industry, aiming to collaborate with top brands and make a name for yourself. Whatever the case, creating a stand-out social media portfolio is a must—it’s your ticket to success, recognition, and networking. Be consistent with your branding.

Template 97

Template Templates Social Media Social Media Management 97

Pixlee

JULY 9, 2021

I spent around four years or so at Octagon working on a variety of global hospitality, experiential and sponsorship activation programs with some of the world’s biggest brands. We’re always just trying to figure out new ways to help both our athletes and brand partners to redefine and reimagine what can be done.

Sports 98

Sports Communities Project Brands 98

Buffer Social

SEPTEMBER 24, 2018

This week (episode #113) we’re chatting about all of this and more: How two brands are using social media, particularly Instagram and Instagram Stories, to generate hundreds of thousands of dollars in revenue and why it may not be as difficult as you think. Part II: Instagram working on a brand new standalone shopping app.

LinkedIn 60

LinkedIn News Social Media Brands 60

Sprout Social

APRIL 23, 2019

We are continually looking for ways to collaborate and happily worked with LinkedIn to roll-out this new feature so brands can more quickly and easily connect with their customers,” says VP of Global Partnerships, Andrew Caravella. For starters, MailChimp uses a yellow color scheme and a minimalist background that’s on-brand.

LinkedIn 106

LinkedIn How To Notification Organization 106

Sprout Social

FEBRUARY 18, 2019

Beyond being a prime place to share content and flex your industry influence, LinkedIn performs 277% better than Facebook or Twitter for generating visitor-to-lead conversions. For starters, MailChimp uses a yellow color scheme and a minimalist background that’s on-brand. Resources and case studies. Want more followers?

LinkedIn 111

LinkedIn Company How To B2B 111

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. Influencer marketing? Think small.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Convince & Convert

APRIL 16, 2014

Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty and engaged communities. 3) Make Yourself Useful Want to make your visual content more engaging to your consumers? Focus on being useful.

Strategy 158

Strategy Tips Case Study Instagram 158

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265