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6 best social media monitoring tools 

Unmetric

Looking for mentions of your brand and the topics relevant to your business across these networks is like looking for a needle in a haystack. A social media monitoring tool helps you collect key data that will help your brand go a long way in achieving your social media goals. Track relevant hashtags. Did you know there are 3.5

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8 marketing campaign ideas that customers will engage with

Sprout Social

A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Launch a new product or service. Drive sales and revenue. Measurable.

Campaign 136
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Twitter for Business – How to Develop Your Strategy, Plan, and Persona That Delivers Results

Pam Moore

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Developing your own personal Twitter brand persona. Resources mentioned: .

Strategy 165
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How Nescafe Dolce Gusto Quadrupled Engagement by Listening to Coffee Lovers on Social

Talkwalker SM

How do you build a social brand that truly resonates with your customers ? The “coffee community” on social is vibrant and engaged with great potential for brands – the challenge was to tap into the tastes and preferences of this group to understand how to present their new brand identity.

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Instagram Professional Dashboard Explained: What & Why?

Keyhole.co

It makes keeping your brand’s image consistent and organized easier. The Dashboard also has features like content suggestions and currently popular hashtags. Users can plan and schedule their posts ahead of time with the scheduling feature, which makes for a consistent and well-curated feed.

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Fun and Features Take Center Stage in MINI’s #asktheNEWMINI Video Campaign

Convince & Convert

While some may chuckle at the idea of asking their car a question, or fear negative backlash following several high profile hashtag campaign failures, here’s why this campaign has been effective for MINI: The campaign caters to the company’s super fan audience of “MINIacs.” Post by MINI. Have a question to ask the new MINI?

Campaign 142
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4 Tips for Driving Sales with Instagram Ads

Socialmedia.biz

With a global community like this, it’s no surprise that brands are increasingly excited about the advertising opportunities and business opportunities found on Instagram. The company has released a number of advertising options for brands in recent months that advertisers love. The potential for brands is remarkable.