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Behind the Scenes of the DPS Pinterest Strategy: Case Study


Within a week, we had launched, and Darren explained his take on the process in this case study. In this case study, I’ll be talking about how we went against common advice for bloggers when it comes to setting up a Pinterest account.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. If this is the case for you, don't you fret! I am not talking about art as in brand and colors.

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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Customer case study and the power of content marketing planning and organization. Brand architectures that increase ROI and improve efficiencies. Humanizing your content and brand. How to Master the Art and Science of Content Marketing Curation and Creation.

Case Study: My Experiment with Starting a 2nd Facebook Page for My Blog


Regular readers of ProBlogger would know that over the last 18 months, I’ve put a lot of effort into Facebook – particularly by building up the Digital Photography School Facebook page. Facebook seems to like what we do, as they seem to reward links to useful content.

Do Third Party Publishing Apps Impact Facebook Reach?

agora pulse

Let’s get to bottom of the question “Do third party apps actually impact Facebook reach?”. In this article you will find not only an answer to that one question, but also solid reasoning, links to a case study and yes, Facebook’s answer to this question. A Myth?

How to Bring Humor to Community Management

Convince & Convert

Following a hilarious video on improving your private life, in which the company introduces guru Fille Güte, Ikea Singapore took to Facebook to launch the Shelf Help Guru Contest. Consumers enjoy when a brand can poke a little fun at themselves and make people smile.

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity.

Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation.

The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

Buffer Social

In October of 2016 we dramatically changed our Facebook posting strategy. Getting your content seen on Facebook is no small task. Especially when you consider all the content shared to Facebook every 20 minutes: 1 million links are shared. Curated content.

Association Social Media: American Anthropological Association


When I arrived at my position three years ago, the organization had a blog, a twitter account and a facebook page. Today the organization has three twitter accounts, two Facebook pages, a LinkedIn company page and group, a WordPress blog , a You Tube page and a Google+ page.

Free Social Media Tools We Love: Nuzzel

agora pulse

If you ask any social media manager what they love about their job, they’re not going to respond with “Content curation. It is extremely time consuming to consistently find content that will resonate with your both brand AND your followers.

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Association Social Media: American Society of Civil Engineers


While most all of our followers are civil engineers, we’ve found that engineers who study or work abroad use Facebook to connect with ASCE and stay updated with the latest industry news. After that, it’s to work curating content. Case Study Featured From the Trenches

AJ&Smart Has Generated More Than €2 Million in Sales from Social Media: Here’s How

Buffer Social

Jonathan wanted to share everything that happened at AJ&Smart on social media platforms like Instagram, Facebook and YouTube, giving followers behind-the-scenes access to the agency. “People think that you’re damaging your brand if you’re not being super careful about it.

Seven Tips For Jumpstarting Your Visual Storytelling Strategy

Convince & Convert

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014.

How Car Next Door Use Buffer to Build Trust on Social Media

Buffer Social

Sharing regular content with them helps with ongoing engagement with our brand and, ultimately, our product. We also have a private Facebook group for our car owners, and every team helps manage that channel – even our CEO regularly jumps in to respond to questions or feature requests.

H&R Block Declares a Hipster Tax Crisis

Convince & Convert

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Social Media Case Studies

Fun and Features Take Center Stage in MINI’s #asktheNEWMINI Video Campaign

Convince & Convert

Positioned as an online “meet & greet” for the new MINI , fans are encouraged to submit questions across Facebook , Twitter , Instagram and Google+. MINI is one of those “love brands” that is lucky to have a highly passionate fan community.

Social Media Stunts Do More Harm Than Good

Convince & Convert

Even Facebook acknowledges that Timeline (and the corresponding kill-off of default landing tabs) was intended to force companies to be more human on that platform. Does Social Media Stunt Marketing Hurt Brands? It generated a lot of exposure for the brand.

10 Ways to Increase Facebook Engagement that Work

Sprout Social

Have you noticed your Facebook engagement has been on a downward spiral lately? Although the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems. Let’s take a look at how to increase engagement on Facebook: 1. Facebook

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Buffer Social

Facebook marketing in 2019 isn’t dead. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. Key takeaways from 777 million Facebook posts.

Trends for 2012: Social Media Intelligence

Proactive Report

Content curation. However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. You start by listening and gathering information about your brand/s, your company and your competitors. Map your brand’s social graph.

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Social Media Trends 2012 – Analytics and Measurement

Proactive Report

Content creation and curation. One measurement that rarely gets mentioned in these studies is amplification. When a friend shares something with you it has a much deeper effect that if you received it from the brand. Facebook Insights has a fairly robust set of analytics.

Brand Characters, Invigorating Email Newsletters, and Other Content News

Writtent Blog

It’s been an incredible week in the content marketing realm, and we’ve had a blast curating a list of our favorite stories from around the web. Do Brand Characters Help or Hurt Visual Content Marketing on Facebook? Brand characters are far older than content marketing.

Ultimate Guide to User-Generated Content


User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!

Buffer Social

This week (episode #113) we’re chatting about all of this and more: How two brands are using social media, particularly Instagram and Instagram Stories, to generate hundreds of thousands of dollars in revenue and why it may not be as difficult as you think.

Why Storytelling Matters: a Data-Driven Explanation

Writtent Blog

There’s absolutely nothing new about brand storytelling. If you’re unsold on just why brand storytelling is important, that’s fine. We’ve curated some impressive stats, facts, and case studies that demonstrate just why this method has a place in your content strategy.

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Social Media is Complicated [Infographic]

Cody Ward

As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.” ” Why do brands need help with this?

How Often And What To Post on Social Media


Let’s get right to it: If you’re a brand using social media to raise awareness of your products and services, build an engaged community of fans and customers, and drive visitors to your website, you really need to be updating all of your channels once a day, every day.

5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

Every thought and action we put into curating our personal image and brand is a form of marketing. As humans, we are using social media to communicate with people that we might have never met, without the Internet and tools like Facebook, YouTube, and Twitter.

Course 130

5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

Every thought and action we put into curating our personal image and brand is a form of marketing. As humans, we are using social media to communicate with people that we might have never met, without the Internet and tools like Facebook, YouTube, and Twitter.

Course 130

4 Tips for Driving Sales with Instagram Ads

With a global community like this, it’s no surprise that brands are increasingly excited about the advertising opportunities and business opportunities found on Instagram. The company has released a number of advertising options for brands in recent months that advertisers love.

Use an editorial calendar for content marketing

Sherrilynne Starkie

This tool will provide a plan for social media distribution for each piece of original content and even for curation of other’s content and general social media community engagement. Also track the mix of story styles such as promotional, thought leadership, informational, curation, etc.

How Nescafe Dolce Gusto Quadrupled Engagement by Listening to Coffee Lovers on Social

Talkwalker SM

How do you build a social brand that truly resonates with your customers ? Facebook and Instagram engagement quadrupled. Online brand mentions increased by 800%. Here’s a sneak peak at how they did it and to read the full story, download our latest case study.

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How to roll out a hybrid paid & organic social media strategy

Sprout Social

” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. The recent Facebook algorithm update throttling brands’ organic reach is merely a sign of things to come. With brands running more social ads and investing in paid monitoring tools , social media’s status as a totally “free” channel is going the way of the dinosaur. Raising brand awareness.

Link Love Monthly: Best of February 2011


Clearly this is enough to keep y’all busy for a while, but if you want more SocialFish curated links, here’s the link to the feed to subscribe to Maddie’s Reader shares. Facebook Page Redesign: Why Should Brand Marketers Care?

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity SMM

On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. Want to make content curation, scheduling and analysis super easy?

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The Small Wins From Social Media

Twist Image

Big brands are trying to make big moves in social media. There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are connected to their number one competitor (or the industry leader), and that acts as some kind of key performance indicator as to where they should be in fan accumulation. Some of the more advanced brands are ditching the like in favor of sharing. brand. facebook.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. elevating your personal brand or asking for a meeting) and proceeding through characterizing your buyers, social sharing, engaging, and showing personality.

36 Sensational Social Media Stats and Facts

Webbiquity SMM

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well.

Social Media Optimization: 7 Techniques to Use on ANY Site


Building a reputation as a brand which actively helps people can do a lot to make people respect you. This is so important on Twitter that some brands have taken their social media optimization a step further by having dedicated support accounts.

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