The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer Social

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. Brands today are beginning to realize that it’s not always enough to simply post consistently to their blog or social media. They’re looking for brands with a purpose.

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer Social

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. Brands today are beginning to realize that it’s not always enough to simply post consistently to their blog or social media. They’re looking for brands with a purpose.

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Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. If this is the case for you, don't you fret! I am not talking about art as in brand and colors.

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Behind the Scenes of the DPS Pinterest Strategy: Case Study

ProBlogger

Within a week, we had launched, and Darren explained his take on the process in this case study. In this case study, I’ll be talking about how we went against common advice for bloggers when it comes to setting up a Pinterest account.

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent Blog

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. IBM Global CMO Study. Case Studies. Target Case Study. Dive Rite Case Study.

How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Customer case study and the power of content marketing planning and organization. Brand architectures that increase ROI and improve efficiencies. Humanizing your content and brand. How to Master the Art and Science of Content Marketing Curation and Creation.

Case Study: My Experiment with Starting a 2nd Facebook Page for My Blog

ProBlogger

The idea was to brand it as different to ‘Digital Photography School’ but to be up front about the connection to the site. I want this page to be tied to dPS but to be more of a place to curate content from other sites.

Twitter for Business – How to Develop Your Strategy, Plan, and Persona That Delivers Results

Pam Moore

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Humanizing your brand using Twitter.

How To 168

How to Bring Humor to Community Management

Convince & Convert

Take a cue from Ikea Singapore here by curating a series of evergreen images or videos around frequently asked questions, comments, or moments and personalize by user or message to drive efficiencies. Consumers enjoy when a brand can poke a little fun at themselves and make people smile.

How Oscar Meyer is Cooking Up Customer Connections

Convince & Convert

In the era of customer experience management, companies often focus on programs that build connections between the consumer and their brand. Compared to social media sites, these communities are “owned” by the brand and thus more targeted and curated.

How to Build Creativity and Self-Expression with Your Community

Convince & Convert

The campaign is running across the company’s social media channels, including Facebook, Twitter, Instagram, and Tumblr with a series of curated images and quotes showcasing personalized Chuck Taylor All Stars. Milestones Aren’t Just About Your Brand. What do your shoes say about you?

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. This level of transparency helps to foster brand loyalty and provide validation that is essential to purchase.

Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation.

Why This Weird and Wonderful Global Influencer Campaign Works

Convince & Convert

Yes, there is financial incentive for YouTube influencers to partner with brands. However, the end result is ultimately a reflection of the influencer’s personal brand, and any creator worth working with wants to be happy with the end result.

How Engaging Pinterest Content Can Triple Your Website Referral Traffic

Convince & Convert

While there are many reasons for this, a standout is its ability to personalize curated boards around topics of interest. Curate a Mix of Brand, Influencer, and Partnership Content. An example of how Walgreens curates its Pinterest content can be found on its Hair Care board.

How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise

Convince & Convert

Sometimes a brand creates content so compelling that it spans far beyond its digital and social media channels. Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. highlight to tweet) Providing that your content is relevant, useful and engaging to your audience, marketers should be asking themselves how to curate and maximize the content they’re creating.

How Turn Studio Transitioned a Side Project into a Thriving Ecommerce Business with Instagram

Buffer Social

Style can set your brand apart. If you were to get to the core of why people follow a brand on Instagram , you might find that it often has to do with reliability. Different than personal profiles, people follow brands and influencers for a reliable source of a certain type of content.

AJ&Smart Has Generated More Than €2 Million in Sales from Social Media: Here’s How

Buffer Social

‘We invested almost all of our profits in building our brand’ Whether you love his work or not, Gary Vaynerchuk is hard to ignore in the social media space. “People think that you’re damaging your brand if you’re not being super careful about it.

H&R Block Declares a Hipster Tax Crisis

Convince & Convert

Centered around the theme of the Hipster Tax Crisis, H&R Block curated a series of “Hipster Tax Facts” from campaign spokesperson Kenny Mayne. Start With Goal Setting: H&R Block had a specific goal for this campaign – to raise awareness of the brand with the millennial audience.

Do Third Party Publishing Apps Impact Facebook Reach?

agora pulse

In this article you will find not only an answer to that one question, but also solid reasoning, links to a case study and yes, Facebook’s answer to this question. Millions of pieces of new content are churned out daily by brands, companies and individuals. Monitor their Brand.

Free Social Media Tools We Love: Nuzzel

agora pulse

If you ask any social media manager what they love about their job, they’re not going to respond with “Content curation. It is extremely time consuming to consistently find content that will resonate with your both brand AND your followers.

Tools 89

How Car Next Door Use Buffer to Build Trust on Social Media

Buffer Social

Sharing regular content with them helps with ongoing engagement with our brand and, ultimately, our product. We hope you found this case study useful! Case Studies

How Turn Studio Transitioned a Side Project into a Thriving Ecommerce Business with Instagram

Buffer Social

Style can set your brand apart. If you were to get to the core of why people follow a brand on Instagram , you might find that it often has to do with reliability. Different than personal profiles, people follow brands and influencers for a reliable source of a certain type of content.

Fun and Features Take Center Stage in MINI’s #asktheNEWMINI Video Campaign

Convince & Convert

MINI is one of those “love brands” that is lucky to have a highly passionate fan community. The company regularly features fan photos and curates content across its social media sties related to the lifestyle and personality of its community.

Association Social Media: American Anthropological Association

SocialFish

As one of two people within my department, I am the voice, curator and monitor of the majority of the organizations social media. One would be to build a stronger branded voice and member experience. Case Study Featured From the Trenches

Association Social Media: American Society of Civil Engineers

SocialFish

While most all of our followers are civil engineers, we’ve found that engineers who study or work abroad use Facebook to connect with ASCE and stay updated with the latest industry news. After that, it’s to work curating content. Case Study Featured From the Trenches

The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

Buffer Social

A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement. Curated content.

Social Media Stunts Do More Harm Than Good

Convince & Convert

The high art of the humanization gambit is the seemingly random stunt that smashes our expectations for a how a brand should behave. Does Social Media Stunt Marketing Hurt Brands? It generated a lot of exposure for the brand. Or, has the brand just set itself up to disappoint 4.5

Seven Tips For Jumpstarting Your Visual Storytelling Strategy

Convince & Convert

Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty and engaged communities.

Trends for 2012: Social Media Intelligence

Proactive Report

Content curation. However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. You start by listening and gathering information about your brand/s, your company and your competitors. Map your brand’s social graph.

Trends 107

Social Media Trends 2012 – Analytics and Measurement

Proactive Report

Content creation and curation. One measurement that rarely gets mentioned in these studies is amplification. When a friend shares something with you it has a much deeper effect that if you received it from the brand. Social Media Case Studies

6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines

ProBlogger

Most of the content featured in the study that made the top 10 lists was generated by NYU students participated in the Inbound Marketing Clinic and couple recent grads who work with me at Lowe Profero. Whatever you are blogging about; there are tons of relevant books and blogs you can curate.

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Building a small business content marketing strategy is hard work, but it’s probably about to get much harder.

How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!

Buffer Social

This week (episode #113) we’re chatting about all of this and more: How two brands are using social media, particularly Instagram and Instagram Stories, to generate hundreds of thousands of dollars in revenue and why it may not be as difficult as you think.

Why Storytelling Matters: a Data-Driven Explanation

Writtent Blog

There’s absolutely nothing new about brand storytelling. If you’re unsold on just why brand storytelling is important, that’s fine. We’ve curated some impressive stats, facts, and case studies that demonstrate just why this method has a place in your content strategy.

Data 97

Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

To learn how to better tell your brand’s narrative, here are four tips for curating stories in the modern media age: 1. Use facts – proof points – to substantiate the issue but don’t be afraid to use testimonials, quotes and anecdotal case studies to also make the problem relatable.

Brand Characters, Invigorating Email Newsletters, and Other Content News

Writtent Blog

It’s been an incredible week in the content marketing realm, and we’ve had a blast curating a list of our favorite stories from around the web. Do Brand Characters Help or Hurt Visual Content Marketing on Facebook? Brand characters are far older than content marketing.

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

Waxing UnLyrical

Not Curating Content Frequently. This is why curating your content is so essential for engaging an audience and driving output. By curating content you can gradually establish your leadership as the expert and develop your platform as the sought-after destination for credible knowledge.

4 Tips for Driving Sales with Instagram Ads

Socialmedia.biz

With a global community like this, it’s no surprise that brands are increasingly excited about the advertising opportunities and business opportunities found on Instagram. The company has released a number of advertising options for brands in recent months that advertisers love.