article thumbnail

Content Strategy Tips from Top B2B Brands

Writtent Blog

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” The post Content Strategy Tips from Top B2B Brands first appeared on Writtent.

B2B 93
article thumbnail

Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

Buffer Social

This is especially the case for UK-based gifting company Letterbox Gifts. They’re a women-led business that aims to make sending gifts to friends & family easy and enjoyable, offering a range of curated and hand-wrapped gifts from independent producers. Letterbox Gifts co-founders, Eleanor and Michelle.

article thumbnail

The complete guide to create your employee advocacy content strategy

Sprout Social

From increasing brand awareness to building an employer brand that attracts top talent, employee advocacy helps brands achieve business goals. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond.

Strategy 129
article thumbnail

Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. Paul Haskell, Omaha Steaks @phaskell. Listen Now. .”

Curation 140
article thumbnail

Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

To learn how to better tell your brand’s narrative, here are four tips for curating stories in the modern media age: 1. Use facts – proof points – to substantiate the issue but don’t be afraid to use testimonials, quotes and anecdotal case studies to also make the problem relatable. Set the stage.

article thumbnail

Khoros as a Social Media Management Tool: Our Honest Review

Ignite Social Media

Their website showcases they’ve worked with brands like VISA, Microsoft, GM, HP, Samsung, and more, which can help strengthen confidence for more prominent brands who need a tool to achieve their goals. . Their tool breaks down into these main areas of concentration to help brands: . When Khoros Makes Sense for Your Brand.

article thumbnail

Creating an Engaging Email Nurturing Campaign: Key Elements to Consider

Koka Sexton

By sending targeted, personalized messages over time, you can keep your brand top-of-mind and ultimately drive conversions. Do you want to increase brand awareness? Newsletter: A newsletter is a regular email that is sent to your email list and contains a curated selection of content, such as blog posts, articles, and industry news.